Rivian is attending Amazon’s re:MARS 2019 event this week, an information and networking conference sponsored by the online retail giant focused on artificial intelligence (AI), robotics, and other related Earth and space technologies, including self-driving.
The latest research, scientific advancements, and industry innovations are shared during four-days of networking, keynotes, and information sessions, and speakers from companies such as Walt Disney Imagineering and NASA’s Jet Propulsion Laboratory are on the schedule. The event takes place from June 4-7 at the Aria Resort & Casino in Las Vegas, Nevada.
The Amazon re:MARS Twitter account posted a tweet announcing Rivian’s appearance, which was then retweeted by CEO RJ Scaringe. “What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out,” it said. The tweet was also tagged with “#alexaauto”, possibly indicating Rivian’s inclusion of Amazon’s Alexa voice assistant in its upcoming R1T truck and R1S SUV. Another electric car maker has already opted for this route – China’s Byton has Alexa integrated into its vehicle operating system.
What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out: https://t.co/41ICnYmPNN #alexaauto @Rivian pic.twitter.com/gRG2kZh3mI
— Amazon re:MARS (@AmazonreMARS) June 2, 2019
re:MARS stands for Machine Learning, Automation, Robotics, and Space, and the event is described on its website as follows:
“re:MARS brings together innovative minds with diverse skill sets who share an inventors spirit, a builders mentality, and a desire to use AI to initiate change and shape the future. The event is designed for business leaders and technical builders (including developers, engineers, data scientists, ML [machine learning] experts, and roboticists) who translate customer problems into real-world technology solutions using AI.”
Given re:MARS’s description, Rivian’s plans for including self-driving in its R1T and R1S make its presence particularly relevant to the focus of the event. The camera and radar hardware on Rivian’s production vehicles will be capable of Level 3 autonomous driving that’s upgradable via over-the-air software updates. The initial vehicles will ship with Level 2 capabilities and use data accumulated from its customers’ driving sent to the cloud to develop its Level 3 transition.
Amazon has also invested heavily into Aurora, a self-driving startup led by ex-Tesla and ex-Google executives, and an information session hosted by the company as part of the re:MARS event. Rivian’s self-driving plans could possibly cross over with Aurora’s autonomy developments as both companies share an Amazon business linkage. The description of the Aurora information session is as follows:
“The Future of Self-Driving Technology: Aurora is improving self-driving technology with the Aurora Driver, the computer system that powers and coordinates signals from its perception system to control vehicles of different makes, models and classes. Hear from Aurora to better understand the role of AI in self-driving technology and the longstanding impacts of self-driving cars for our future.”
A map of re:MARS’s tech showcase location shows Rivian mingled with Alexa & iRobot | Smart Home, and Cybic, an electric bike company using Amazon’s Alexa digital assistant.
Amazon’s $700 million dollar investment into Rivian also likely plays a part in Rivian’s appearance at re:MARS. CEO Jeff Bezos recently referred to the electric car industry as “fascinating” and said he was excited to participate in its developments along with vehicle connectivity. Specifically referring to Rivian, he complimented Scaringe, saying he’s “one of the most missionary entrepreneurs I’ve ever met.”
RJ Scaringe has made reference to Rivian’s vehicles hosting self-guided tours fashioned like those seen in the classic 90s movie Jurassic Park. Given Amazon’s investment in the all-electric startup and the car maker’s subsequent appearance at an Alexa-focused event, perhaps the Rivian AI tour guide won’t be modeled after a classic Hollywood actor and narrator after all, an idea which was admittedly driven by imagination to begin with. “The voice you’re now hearing is Richard Kiley. Heh, we’ve spared no expense!” Richard Hammond, the fictional owner of Jurassic Park, exclaims in the movie while the tour group advanced through the dinosaur exhibits. Alexa, take me to the Tyrannosaurus rex, anyone?
While Rivian’s presence at Amazon’s re:MARS event hasn’t yet produced many details to confirm any speculations, it’s at the very least a nod towards the company’s exciting, technology-driven future.
News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study
Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
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