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Mazda will intentionally nerf its EV's performance to make it act more like a gas guzzler
Recent statements from Joachim Kunz, Mazda’s head of Product Development and Engineering, have revealed that the Japanese carmaker will be adopting a rather curious approach to its electric car strategy. For one, the company intends to make sure that its first EV, the MX-30 SUV, will feel familiar to drivers, and it intends to accomplish this by intentionally tuning the vehicle to be less “frenetic” than other electric cars.
This, of course, will result in the MX-30 having performance that is not up to par with other premium electric cars like the Tesla Model Y and the Jaguar I-PACE. But this is not all that is quite strange with Mazda’s EV strategy. The company has also stated that it will not produce vehicles with large battery packs because they are allegedly worse for the environment.
Explaining his point to Autocar, Kunz cited a Japanese University’s study which claimed that a 95 kWh battery pack was less environmentally favorable than Mazda’s Skyactiv diesel engine. Thus, Mazda intends to utilize a rather small 35 kWh battery because it makes more sense environmentally, at least according to Kunz.
The MX-30 will use a Panasonic lithium-ion battery manufactured in Japan that the company claims will give owners around 130 miles of range and 141 bhp. The company’s research suggested that by 50,000 miles, the Mazda MX-30 and its 35 kWh battery should start trending towards environmentally-friendly emissions.
For buyers who wish to travel longer distances, Mazda intends to release a “range extender system” that utilizes a compact rotary engine. Kunz stated it was too early to release any specific details on the rotary motor, but the system was available for the public to see in Portugal at Mazda’s event for the MX-30. The vehicle is expected to begin production in Europe later in 2020 and in the UK in 2021.
Electric vehicles are good for the environment. They create a smoke-free and environmentally-conscious transportation selection for whoever deems it as an appropriate option. Battery production has seen a drastic decline in CO2 emissions according to a Swedish environmental group. Simply put, there continues to be little to no need to place petrol-powered motors in electric vehicles.
Tesla’s industry-leading battery technology has led to a growth in the electric vehicle sector for a number of reasons. One of the biggest reasons is the fact that Tesla vehicles offer more range than any other electric car on the market and it has to do with the company’s constantly-improving battery technology. With this in mind, Mazda’s EV strategies, particularly with regards to performance and range, seem uninspired at best and questionable at worst.

News
Tesla suppliers in India hit by Trump’s 25% Auto Tariffs
Trump’s new 25% auto tariffs shook India’s auto market. Tesla suppliers like Tata Motors saw stocks plunge.

Tesla suppliers in India, including Tata Motors and key auto parts makers, saw sharp declines on Thursday after U.S. President Donald Trump unveiled plans to impose 25% tariffs on all imported cars and auto parts.
According to the Trump Administration, the U.S. President’s 25% tariffs will hit imported cars and light trucks coming into the United States by April 2, 2025. By May 3, 2025, Trump’s tariffs will extend to include auto parts. The decision sent shockwaves through the global auto industry, with Tesla CEO Elon Musk noting on X that the impact on the EV giant is “significant.”
Despite Musk’s words, many believe that Tesla will benefit from Trump’s tariffs. Although, it would probably adversely affect Tesla’s plans to enter the Indian market. Tesla has already started the certification process for two vehicles in India.
Following Trump’s tariff announcements, Tata Motors dropped 5%, while Sona Comstar, Tesla’s largest Indian supplier, fell over 4%, dragging the auto sector down 1.2% in India, the world’s third-largest auto market. Reuters reported that Tata Motors-owned Jaguar Land Rover (JLR), which exports luxury vehicles from the UK and Slovakia, relies heavily on the U.S. as a key market.
Other Indian suppliers felt the strain as well. Samvardhana Motherson, a major auto parts provider, slipped over 2%. Meanwhile, Tesla supplier Bharat Forgedipped by 0.4%. The U.S. accounts for 20% of Samvardhana’s revenue and 40% of Sona Comstar’s, with North America as its dominant region. The downturn echoed broader losses among global carmakers like Toyota, Hyundai, Stellantis, and Ford–all of which saw shares slide after the tariff news broke.
Elon Musk
Tesla rolls out Steer-by-Wire improvements to Cybertruck

Tesla is rolling out some improvements to the Steer-by-Wire system on Cybertruck, which is one of the features exclusive to the vehicle as it is not active on any other vehicle in the company’s all-electric lineup.
Steer-by-wire is a steering system that turns the direction of wheels mechanically. It differs from vehicles with typical electric power steering systems in the way that those rely on the steering wheel column to transfer steering torque to the wheels.
There are a handful of EVs that use steer-by-wire, including the Cybertruck, Hummer EV, and Silverado EV. The latter two use a traditional steering column and only have steer-by-wire on their rear wheels, so they differ from the system the Cybertruck uses.

Credit: Tesla
The system has made the massive Cybertruck have better steering, and although its size is large, it is one of the easier Tesla vehicles to steer through tight spaces — granted you have the room.
Tesla is making an improvement to the system, according to a new update that will roll out in the 2025.8.4 Software Update as the steering wheel is now going to give more realistic feedback by adapting to road surfaces, the company said (via Not a Tesla App):
“The steering wheel now gives you more realistic feedback, adapting to different road surfaces for a better driving experience.”
This feature will work alongside another improvement as the Cybertruck’s air suspension ride height is now adjustable through the Tesla App.
Tesla Cybertruck steer-by-wire system helps avoid potential collision
The changes from the update, in terms of the more realistic feedback, will improve the overall feel of the road for drivers, making for a better driving experience.
News
Rivian startup spinoff raises $105M in funding for micro EV production
Meet Also, Rivian’s micro EV spinoff, now a full-fledged startup with $105M in funding. It’s adapting Rivian’s tech for compact EVs.

Rivian’s skunkworks program has turned into a full-blown startup called Also. The new startup, which is separate from Rivian, raised $105 million from Eclipse Ventures. Also will focus on micromobility or the development of micro electric vehicles.
Also started within Rivian, aiming to figure out if the electric vehicle company’s technology could be condensed to fit smaller EVs, including vans, trucks, and SUVs. Eventually, the skunkworks program discovered it could, indeed, fit Rivian’s technology in smaller, more compact electric vehicles, but the project was bigger than Rivian.
“We’ve been taking the Rivian technology stack and adapting it to much smaller form factors and then coming up with some incredibly exciting embodiments of that technology in these very small form factors,” Rivian CEO RJ Scaringe told Reuters.
Rivian will always be part of Also. It holds a minority stake in Also and Rivian’s VP of future programs, Chris Yu, will be the startup’s president.
According to Scaringe, Also plans to debut its first vehicle designs later this year. One of the designs seems to be a bike, as Scringe described it having a seat, two wheels, and a screen with a few computers and a battery.
Also aims to start producing its flagship product by 2026 for customers in the United States and Europe. In addition, it plans to launch consumer and commercial vehicles made for Asia and South America.
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