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Mercedes CEO praises rising diesel sales: ‘There is no rational reason today not to buy one’

(Credit: Daimler AG)

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Germany’s electric car revolution might be accelerating with the introduction of vehicles like the Porsche Taycan and the arrival of the Tesla Model 3, but some automakers in the country seem to be maintaining their appreciation of diesel-powered propulsion nonetheless. In a recent statement, Mercedes-Benz CEO Ola Källenius revealed that diesel sales have actually been on a rise for the veteran carmaker, suggesting that the fuel type is far from being phased out. 

The Mercedes-Benz CEO’s comments were related at the Frankfurt Motor Show, where Källenius stated that he believes common sense among consumers will eventually preserve the future of diesel. The chief executive also pointed out that the latest innovations in diesel technology have made the fuel far cleaner than before, making it a cleaner choice for many car buyers. 

“The good thing about facts is that they are facts. The truth is that in most situations, diesels enjoy an economy benefit of 15-20% and in a lot of circumstances also lower NOx emissions than they are certified at. There is no rational reason today not to buy one if your driving profile suits its best use,” the CEO said

Perhaps more importantly, Källenius added that Mercedes-Benz’s diesel sales have actually been rising in the past months. This is bolstered by the introduction of vehicles such as the GLE350de 4Matic, a diesel-electric plug-in hybrid SUV equipped with a 31.2 kWh battery that is capable of lasting between 55.9 and 61.5 miles under the WLTP cycle. With this in mind, the CEO remarked that he remains “cautiously optimistic” about the future of diesel. 

“At Mercedes, we only experienced a relatively small decline in sales, but over the past months, we have seen that mix creeping up again. At the point of sale, the public are typically very rational and so, if diesel meets their needs, they will buy it. If it doesn’t, we must ensure we have alternatives. But on the future of diesel I’m cautiously optimistic,” he said. 

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The Daimler CEO’s comments about diesel are quite similar to the statements of Sebastian Willmann, Head of Diesel Engine Development at Volkswagen. In an interview last month, Willmann stated that the company’s new 2.0 TDI EA288 Evo diesel engine will be the company’s cleanest and best yet. The executive also added that Volkswagen’s diesel engines are the cleanest they have ever been. “Diesel has always been very economical and now it is absolutely clean,” he said. 

Unfortunately for Volkswagen, the announcement of its new diesel engine came not long before a Düsseldorf district court declared that a software fix rolled out by the automaker as a response to its Dieselgate scandal in 2015 had another cheat device written in. According to the district court, the exhaust gas cleaning system in Volkswagen’s fix only worked at outside temperatures between 10-32 degrees Celsius. If the weather falls below or above this range, the cleaning system remained disabled, allowing the affected vehicles to overly-pollute as before.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla schedules Roadster unveiling event, and you won’t believe when it is

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Tesla has tentatively scheduled its unveiling event for the Roadster’s next-generation iteration, and you will not believe the date the company picked for it.

Tesla CEO Elon Musk said during the 2025 Annual Shareholders Meeting that the company is aiming for an April 1 demo event.

Yes, April Fools’ Day.

Tesla originally aimed for its “most epic demo” to take place at the end of this year. However, the writing on the wall as 2025 winds down seemed to indicate the company was not quite ready to show off everything it plans to implement into the Roadster.

Its capabilities have been teased quite heavily throughout most of the year, but the biggest hints came last week when Musk appeared on the Joe Rogan Experience Podcast.

He said:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

The Roadster has been somewhat of a letdown, at least in its newest version, thus far. Tesla has routinely delayed the project, putting those who put lofty down payments on the car in a weird limbo, lost at what to do.

One notable pre-orderer cancelled his reservation last week and got in a spat with Musk about it.

Now that there is a definitive date for the Roadster unveiling, Musk and Co. should have a more definitive cutoff date for features and capabilities. Chief Designer Franz von Holzhausen said earlier this year that when they showed Musk what they had done with the Roadster, the CEO encouraged them to do even more with it.

This delayed things further.

Musk also said he believes production would begin between 12 and 18 months after the unveiling, putting it out sometime in 2027.

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Elon Musk

Tesla (TSLA) shareholders officially approve Elon Musk’s 2025 performance award

To earn his landmark pay package, Musk would be required to lift Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade.

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Justin Pacheco, Public domain, via Wikimedia Commons

Tesla (NASDAQ:TSLA) CEO Elon Musk has officially approved his 2025 Performance Award, a landmark pay package that could make him the world’s first trillionaire and make Tesla the most valuable company in the world by a mile. 

The 2025 CEO Performance Award was officially approved by Tesla shareholders at the 2025 Annual Shareholder Meeting.

Elon Musk‘s landmark pay package

As per Tesla, more than 75% of the shareholders approved Elon Musk’s 2025 CEO Performance Award. It was then unsurprising that the approval of Elon Musk’s pay plan received overwhelming applause from the event’s attendees.

The CEO took to the stage with much enthusiasm, welcoming every shareholder to the event and dancing briefly on stage. Optimus also danced on stage smoothly, demonstrating its improved movements to much appause.

Elon Musk’s 10-year targets

To earn his 2025 CEO Performance Award, Musk would be required to grow Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade. At that level, Tesla would surpass every major public company in existence. The compensation plan also requires Tesla’s operating profit to grow from $17 billion last year to $400 billion annually. 

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Apart from leading Tesla to become the world’s biggest company in history, Musk is also required to hit several product targets for the electric vehicle maker. These include the delivery of 20 million Tesla vehicles cumulatively, 10 million active FSD subscriptions, 1 million Tesla bots delivered, and 1 million Robotaxis in operation.

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Elon Musk

Tesla 2025 Annual Shareholder Meeting: How to watch

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Credit: @YunTaTsai1 | X

The 2025 Tesla Annual Shareholder Meeting from Gigafactory Texas is set to kick off at 4 p.m. EDT, 3 p.m. CDT.

The company will be having its typical presentation for the event, where CEO Elon Musk, along with other executives will discuss things like future products, the outlook of its self-driving development, potential releases for next year, and some current events within the company.

However, this year’s Shareholder Meeting has slightly more implications than others, as Investors and Shareholders have spent the last several months petitioning and supporting one of the proposals on the docket that could be the deciding factor in Musk staying or leaving Tesla.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

Proposal four outlines a new compensation package for Musk that could give him $1 trillion in shares if he is able to complete a variety of lofty goals related to production, self-driving, and other important company projects.

Musk has said that he is truly after more influence on company decisions, especially as the Tesla Optimus program is ramping up and becoming a more relevant part of the company’s story.

The CEO said during the Q3 Earnings Call that he would not feel comfortable developing an “army of robots” if he did not have a comfortable amount of influence in some of the decisions. He could be voted our or out-influenced by what he calls “activist shareholders.”

One of those investors came after his past pay package, which was approved by shareholders not once, but twice. Musk still was not able to obtain the pay because of a Delaware Chancery Court ruling.

Nevertheless, this is one of the last ditch efforts Tesla is making to get Musk the compensation that he wants.

The meeting is set to kick off at 3 p.m. local time in Austin. You can watch it via the livestream on X:

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