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Tesla sees over 900% sales growth in Germany in January

Credit: Tesla Inc.

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Tesla sales in Germany during January increased by over 900 percent compared to January 2022.

Tesla has consistently seen sales grow in Germany since it arrived in the market, and certainly at a respectable pace, but the first month of this year has proved the brand still has a lot of growing room. Compared to January 2022, Tesla sales exploded by 912.2 percent, which is only the beginning of the good news.

In January last year, Tesla had no operational vehicle production facility in Germany as Gigafactory Berlin awaited approval to begin manufacturing from the government. Vehicles were shipped from Tesla Gigafactory Shanghai, which was considered the company’s “export hub” for the European market, as Giga Berlin wouldn’t be approved until March.

Ironically, compared to previous months, sales were fairly typical, showing just how far Tesla has come in 1 year. According to the KBA, the German ministry tasked with tracking registered vehicles, Tesla sold 4,241 vehicles in the first month of the year, a growth of over 900 percent compared to January 2022. The KBA notes that in January, Tesla represented 2.4 percent of the overall vehicle market.

With Giga Berlin reaching 3,000 units per week of Model Y production, Tesla is keeping up with demand for its vehicles. As the automaker now qualifies for the full incentive program in Germany, sales should continue to increase throughout the rest of the year.

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Tesla Model 3, Model Y officially qualify for maximum subsidy in Germany

Other brands that saw dramatic increases in sales volume include Maserati, MG, and Suzuki. However, the only mass-market player that neared Tesla’s growth was Nissan, which sold 1,998 units, growing by 49 percent compared to last year. Most other brands that saw sales growth during the month were luxury brands like Mercedes, Ferrari, Jaguar, and Land Rover.

Sadly, another substantial drop was seen in electric vehicle sales. While representing a still respectable 10.1 percent of the market, EV sales were still down by just over 13 percent compared to the previous month. In turn, gas vehicles had a rare uptick in consumer sales, growing by 3.5 percent compared to December 2022.

As Tesla continues to grow its production capacity in Germany and hopefully, in turn, continues to reduce prices, there is no doubt that its sales volume will continue to grow in the coming months and years. While perhaps not reflective of the EV market overall during the month, at the very least, Tesla shows that the interest in these vehicles is still very much alive and well, even if disturbed by current economic conditions.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Investor's Corner

Michael Dell points out practical advantage of Elon Musk’s proposed pay package

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders

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Michael Dell points out practical advantage of Elon Musk’s proposed pay package

Michael Dell has weighed in on Elon Musk’s controversial 2025 CEO Performance Award, offering a grounded perspective amidst the noise surrounding the pay package today.

As pointed out by the Dell Technologies CEO, Musk will only be rewarded if he delivers extraordinary value to shareholders. Musk would quite literally receive no compensation if he fails to achieve his targets.

Dell emphasizes results over rhetoric

Dell shared his thoughts about Musk’s 2025 CEO Performance Award in a post on X.“Vote FOR Elon Musk. The award is only achieved IF he hits exceptionally ambitious market-cap and operational milestones—if he falls short, he gets nothing,” Dell wrote in his post. 

“If he succeeds, shareholders will win big through unprecedented value creation, and he will earn added voting rights to continue driving Tesla’s long-term vision.”

Musk replied with a short “Thanks Michael,” acknowledging Dell’s support. Dell’s framing cuts through the debate surrounding Musk’s compensation, as he simply focused on the incentive structure’s risk-reward balance.

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Musk’s ambitious pay package

Elon Musk’s 2025 CEO Performance Award requires Tesla’s market capitalization to rise from roughly $1.1 trillion today to $8.5 trillion within a decade. This would make Tesla more valuable than any company in history.

Apart from this, Tesla’s operating profit must also grow from $17 billion to $400 billion annually. Musk must also lead the company to several product-related milestones, such as 20 million cumulative vehicle deliveries, 10 million Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million operating Robotaxis.

So far, proxy advisors Glass Lewis and ISS have urged shareholders to vote against the plan. Some prominent investors, including ARK Invest CEO Cathie Wood, however, have voiced strong support for the plan. Wood called Musk “the most productive human being on earth,” arguing that his vision and ability to attract talent are central to Tesla’s success.

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Starlink V3 satellites could enable SpaceX’s orbital computing plans: Musk

Musk’s remarks come as companies explore how orbital infrastructure could solve the Earth-bound energy and cooling challenges that come with hyperscale AI computing.

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(Credit: SpaceX)

As artificial intelligence fuels surging demand for computing power, Elon Musk has hinted that SpaceX may use its Starlink V3 satellites to develop space-based data centers. 

Musk’s remarks come as companies explore how orbital infrastructure could solve the Earth-bound energy and cooling challenges that come with hyperscale AI computing.

SpaceX could lead the race to orbit-based computing

After Ars Technica published a report on autonomous space construction, Musk replied on X: “Simply scaling up Starlink V3 satellites, which have high speed laser links would work. SpaceX will be doing this.” 

SpaceX’s Starlink V3 platform is capable of up to 1 terabit per second (Tbps) throughput, so it could potentially form the foundation for orbital computing clusters powered by solar energy. 

Proponents have noted that such data centers could eliminate the massive land, water, and power footprints of traditional facilities on Earth. Critics, however, have question the economics and complexity of maintaining large-scale data systems in orbit.

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Elon Musk, for his part, recently reiterated on X that this particular idea is a very big deal. 

SpaceX’s track record is substantial

Despite the reservations for such a radical idea, SpaceX’s track record is pretty much bulletproof at this point. The company’s Starlink network, once deemed as unrealistic by critics, now delivers broadband to millions worldwide while turning a profit. Its Falcon 9 rockets, which are capable of landing on land or on a drone in the middle of the ocean, are also among the world’s most reliable. 

With this track record in mind, it would seem that Elon Musk’s idea of using Starlink satellites as the building blocks for a space-based data center might not be too farfetched at all.

Interest in space-based data storage and processing has intensified in recent months, Ars noted. Former Google CEO Eric Schmidt reportedly acquired Relativity Space with an eye on orbital data infrastructure, while Jeff Bezos recently predicted gigawatt-scale data centers will operate in space within two decades.

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Tesla Model Y L gains V2L capabilities with software update

The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions.

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Tesla has quietly added Vehicle-to-Load (V2L) functionality to the Model Y L through its latest over-the-air update in China, giving owners the ability to power external devices directly from their EVs.

The addition of the feature was highlighted by Tesla in its release notes for China’s 2025.32.300 update.

Model Y L gains V2L and other convenience upgrades

The 2025.32.300 update, which is rolling out to Model Y L vehicles in China, introduces several notable additions. First among them is an “external discharge function,” which enables V2L capability through an official adapter that Tesla plans to release later.

The feature should enable the Model Y L to power appliances, tools, or possibly even other EVs, making it extra useful for camping trips or the occasional power outages. 

Other improvements include a lower temperature limit for Dog Mode, customizable low-battery settings to conserve energy while parked, and expanded personalization for the vehicle’s “Rave Cave” entertainment feature. Tesla noted that certain functions may vary depending on vehicle configuration, and rollout timing could differ by region.

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Model Y L is surging in China’s SUV rankings

Despite being new in the market, the Model Y L is already making some waves in  China’s top-selling mid-to-large SUVs lists. Data from Yiche showed that Tesla sold 8,221 units in September, securing fourth place in the segment behind the Leapmotor C16, Li Auto L6, and the Xiaomi YU7.

The Model Y L’s rapid ascent highlighted its strong market appeal despite a higher price point than most local competitors. Interestingly enough, the Xiaomi YU7, which is positioned closer to the standard Model Y with its five-seat configuration, topped the rankings with 22,244 units sold in September.

With Tesla’s continued free software upgrades, as well as its features like Full Self-Driving (Supervised), however, the Model Y L may have a chance at climbing China’s lists for the best-selling mid-to-large SUVs.

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