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Tesla Semi’s vast array of Autopilot cameras and sensors for convoy mode spotted
When CEO Elon Musk unveiled the Tesla Semi to the world, one of the main messages in his presentation was that the all-electric semi-truck is significantly cheaper to own than a traditional diesel truck. With a starting price of $150,000 for the base truck, and $180,000 for the long range 500-mile variant, the Tesla Semi is priced considerably lower than what many industry experts expected.
“We really thought about this a lot. If you take everything into account: take the lease cost, take the insurance cost, maintenance, all of the factors – the fully accounted for true cost of trucking – a diesel truck will be 20% more expensive than a Tesla Semi per mile.” said Musk.
The Tesla Semi is able to achieve high efficiency through the use of four electric motors – the same volume production motors used in the company’s consumer mass market Model 3 sedan – that operate independently to control torque at each wheel. The drivetrain’s design not only allows for blistering acceleration, by truck standards, but also adds an element of safety. “The truck will automatically stop jackknifing because it has independent motors on each wheel and it will dynamically adjust the torque on each wheel so that jackknifing is impossible. Your worse nightmare is gone with this truck.”
However, combined with the truck’s ability to leverage convoy technology wherein a fleet of Tesla semi-trucks semi-autonomously draft in close proximity to one another thereby reducing energy usage from wind resistance, Tesla Semi’s true cost of ownership becomes even more favorable than a diesel truck.
“The convoy technology, the tracking technology, this is something that we are confident we can today do ten times safer than a human driver.” said Musk at the Tesla Semi unveiling event. “I want to be clear, this is something we can do now.”
According to Musk, a diesel truck becomes twice as expensive as a Tesla all-electric truck that’s operating in convoy mode.
Similar to Tesla’s Autopilot-enabled Model S and Model X consumer vehicles, the Tesla Semi is able to use a suite of cameras and sensors to paint a digital picture of its surroundings. Every truck is equipped with Enhanced Autopilot that will allow the vehicle to semi-autonomously stay in lane, automatically brake in emergency situations and warn of forward collisions.
DON’T MISS: Close-up look at Tesla Semi’s “Megacharger” charging port
“Even if you’re in an emergency, the truck will stay in lane, and gradually come to a halt, and put on the emergencies. If it doesn’t hear a response from you, it will actually call emergency services and get an ambulance. It’s going to take care of you; it’s going to take care of other cars; it’s going to take care of other pedestrians. This is a massive increase in safety.” said Musk.
On the outside, the sleek Tesla Semi doesn’t appear to have any protruding hardware beyond a “wing” that’s present on either side of the truck. Upon closer investigation by KmanAuto who attended the event and gave us a first look at the Tesla Semi’s gearbox, there’s a vast array of cameras and possibly a LiDAR mounted within the truck’s wings.
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Because the Tesla Semi doesn’t have any side mirrors, video from these cameras likely provide the driver with a birds eye view of both sides of the truck as seen from the interior touchscreen displays. Kman also discovered a row of cameras mounted below and above the massive windshield, and even more cameras discreetly mounted within Tesla Semi’s headlight assembly.
Though Musk did not talk about the integration of Full Self-Driving capabilities in the Tesla Semi, Kman notes that it could be possible if Tesla one day offers its own tractor trailers with sensors. “I think Tesla will offer its own tractor trailers. These trailers will be outfitted with their own suite of sensors to enhance the vehicle’s abilities further.” Kman tells Teslarati.
We’ve embedded Kman’s video that captures the various locations of Tesla Semi’s sensor suite. We count at least 12 cameras. How many can you spot?
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
