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Tesla Semi, all-electric trucks get scathing criticism from auto tech expert
The Tesla Semi might be receiving a lot of interest from companies and the electric vehicle community as a whole, but an automotive technology expert from Germany is not that impressed. In a statement, Chair of Automotive Engineering at the Technical University of Munich Markus Lienkamp criticized all-electric trucks like the Tesla Semi, stating that such vehicles are pretty much pointless in the economic and ecological sense.
“The battery for a Tesla Semi must have a capacity of about 1000 kWh, per 100 kilometers about 130 kilowatt-hours. This is technically not easily feasible and it’s also pointless both economically and ecologically,” he said.
Lienkamp’s scathing criticism comes on the heels of a study from Transport and Environment, a consortium of European environmental organizations that conducted a study comparing the energy consumption and environmental costs of conventional diesel trucks and their all-electric counterparts. Two diesel trucks were used for the study: one with an average consumption of 33 liters per 100 kilometers (around 7 mpg) and a more aerodynamic truck with a consumption of 22 liters per 100 km (10.69 mpg).
The results of Transport and Environment’s study found that diesel trucks consume between 2.2-3.3 kilowatt-hours per kilometer, far above the consumption of an average electric truck, which requires 1.44 kWh per km. Electric vehicles that are designed from the ground up for maximum efficiency such as the Tesla Semi require just 1.15 kWh per km. The study’s authors concluded that overall, using all-electric trucks reduces energy consumption by a factor of 1.5-2.9.
All-electric trucks surpass diesel trucks in terms of efficiency as well. The study revealed that a diesel truck engine has an efficiency of 20-45% on long-haul routes and a measly 10% in city traffic. In comparison, electric trucks have a 90% efficiency for long routes and 75% in urban traffic. Lienkamp is not convinced, arguing that the source of the electricity used by vehicles like the Tesla Semi affects efficiency.
“The efficiency of the electricity mix used for the truck battery is important. If the energy comes from a gas-fired power plant, for example, the overall efficiency quickly drops back to 40%. If, on the other hand, 80% to 90% of the electricity comes from renewable sources, as planned in the EU for 2040, long-distance trucks would be attractive from an ecological point of view,” he said.
The authors of the study maintained that electric trucks are cheaper to repair and maintain simply because they have fewer moving parts. Even brakes will rarely need replacing, thanks to systems like regenerative braking. While these are compelling advantages, Lienkamp stated that “for distances of 500 kilometers and beyond, battery-powered trucks simply won’t make any economic sense until 2030,” adding “with electric vehicles, the cost of trying to reduce CO2 levels is simply too high.”
It should be noted that the Tesla Semi, at least in its upcoming iteration, is not designed to enter the long-haul market that is dominated by trucks that can go over 1,000 miles in one full tank. Rather, the Tesla Semi is designed to compete in short-range routes that range from 300-500 miles. From this perspective, it becomes difficult to argue against the Tesla Semi.
The Tesla Semi is a Class 8 truck, and with its four Model 3-derived electric motors, the all-electric long-hauler is capable of sprinting from 0-60 mph in just 5 seconds without a trailer. With a full load, the Semi can reach highway speeds in 20 seconds, far quicker than conventional diesel trucks. The Tesla Semi is currently undergoing real-world tests, in preparation for its production, which is expected to start either this year or sometime in 2020.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
