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Tesla Semi deployed for vehicle deliveries once more amid ongoing Q3 push
Recent images from the electric car community have revealed that the Tesla Semi has been deployed once more as part of the company’s delivery fleet in its ongoing end-of-quarter push. Tesla is currently undergoing a massive effort to produce and deliver as many vehicles as it can before the end of the quarter, and based on the Semi’s sightings, it appears that it’s currently all-hands-on-deck at the automaker.
The photo of the Semi in one of its vehicle delivery trips was taken by Tesla community member @DanAndJohnson and shared by the Tesla Owners Silicon Valley group. As could be seen in the image, the Semi was carrying three vehicles that appear to be Model 3 on its trailer. This is not the first time that Tesla has done something like this, as both the matte red and silver Semi prototypes have been sighted in the past helping out with customer deliveries.
Utilizing the Tesla Semi for its vehicle deliveries allows the electric car maker to further test and validate the all-electric Class 8 truck’s real-world capabilities. The Semi, after all, is designed to compete in the trucking market, and that’s an industry that’s known to push its vehicles to their limits. For Tesla to disrupt the trucking segment to a comparable degree as the Model 3 in the midsize premium sedan market, the Semi would have to meet or exceed the EV community’s already-high expectations for it.
As noted by the Tesla Owners Silicon Valley group, the utilization of the Semi as a regular transport vehicle also provides a potential glimpse at the future of trucking — one that is dominated by zero-emissions vehicles. Efforts are already underway among both governments and private companies to push sustainable transportation, and vehicles like the Semi could play a key part in the transition.
A good example of these efforts came from Walmart Canada yesterday, when the company revealed that it would be more than tripling its initial Tesla Semi reservations for its fleet. Walmart Canada’s updated order comprised 130 units of the all-electric truck, which could help the retailer in its efforts to convert 20% of its existing fleet to electric power by the end of 2022.
In a press release, John Bayliss, Walmart Canada’s Senior Vice President of Logistics and Supply Chain noted that the Tesla Semi actually brings advantages when it comes to safety and innovation. “By converting 20% of our fleet to electric vehicles by the end of 2022 and committing to alternative power for all fleet vehicles by 2028, we are putting safety, innovation, and sustainability at the forefront of our logistics network,” he said.
The Tesla Semi is expected to be produced in Gigafactory Texas, which is currently being built “at the speed of Elon,” as per officials’ comments about the ongoing project. Considering that filings are pointing to a potential opening of Giga Texas as early as 2021, there seems to be a fair chance that customers like Walmart Canada will be able to receive their vehicles sooner than expected.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
