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How Tesla’s Semi will dramatically alter the trucking industry

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The Tesla Semi offers something to the trucking industry that could drastically alter the entire freight moving sector. The trucking industry has seen major changes since it began roughly a century ago and has, despite the assumptions of many outsiders looking in, been one of the more technologically-advanced industries in our nation. Trucks themselves have seen huge changes in the past few decades while the freight industry as a whole has been reinvented and revamped multiple times over in that same time period.

Nasdaq.com contributor Martin Tillier mentions the impacts that the Tesla Semi and others with similar game-changing technologies will have on the trucking industry long-term. Most notably with autonomous trucks and their electric powertrains.

“The technological change that benefits trucking and delivery businesses has been widely reported, but in my experience most people that I ask about it focus on the potential negatives rather than looking for opportunities,” writes Tillier. “..they ignore the biggest beneficiary of all: trucking companies. They are looking at a future where two of their major costs, fuel and drivers, will be dramatically lower..”

Those salient points are much bigger-picture than most commenting on the Tesla Semi and other related vehicles would note. Just about every major manufacturer of commercial vehicles, including Class 8 trucks, is getting in on the electrification game and many are also building towards automation. The companies most often noted, like Tesla and Nikola, are actually side-players compared to the already-established heavy-duty builders like Paccar (Kenworth, Peterbilt), Daimler, Volvo, and the like. Even manufacturers like Cummins are working with alternatives to petroleum-burning drivetrains.

The stakes are huge. According to the American Trucking Associations, over 70 percent of the freight (by tonnage) moved in the United States is moved by truck. There are about ten and a half billion tons of freight moved around the U.S. annually and about 3.6 million Class 8 trucks on the road pulling that freight.

The electrification of trucks is a big step. It won’t happen really quickly, but it will happen eventually. How, exactly, that electrification comes will depend on a lot of things. It could be the battery-powered Tesla Semi or it could be the hydrogen fuel cell-run Toyota-Kenworth collaboration. Or any mixture of things, including the range-extending turbine proposed for the original Nikola design or that of Capstone. Whatever the solution or solutions are, freight-hauling trucks of all sizes are going to become electric. That’s a given.

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Why? For the same reason they all went to diesel a few decades ago. It’s more efficient and thus cheaper. Before diesel, most trucks were powered by gasoline and were extremely inefficient, hauling less weight and getting worse fuel economy. Diesel itself saw many changes over time as the engines it powered improved and emissions fell. Currently, trucks use around 38 billion gallons of diesel fuel a year. At four dollars a gallon, that’s about $152 billion in fuel. With electricity, costs could be a fraction of diesel. Roughly a quarter of the cost, in fact, in worst-case assumptions. More optimistic numbers would put it in the 1/16th to 1/8th fractions.

Tesla Semi’s center seating position for drivers

The gains with autonomous self-driving or driving assist technology are even higher. In trucking, the highest cost to the trucking company is the driver behind the wheel, with wages and benefits–not to mention legalities and downtime–having the highest impact on the bottom line. A truck driver can legally drive for 11 hours per day and most drivers average about 600 miles daily. An autonomous truck could drive 24/7, stopping only to load/unload or refuel. Self-driving trucks would also solve a problem that’s long plagued the trucking industry: driver shortages.

Truck drivers will lose jobs, yes. Eventually. Remember, we’re talking decades here, not years. When (not if) automated big trucks take over as the bulk of the industry’s means of moving freight, most drivers will be required to find new careers. We must remember, however, that truck driving is essentially made up of a labor force which has little formal training and mostly on-the-job experience as their primary resume point. These drivers become more skilled with time and hence demand higher wages. The most skilled workers in truck driving tend also be those closest to retirement. Replacements for those skilled drivers are new drivers who’ve completed perhaps three weeks of trucking school and a month of over-the-road training with a slightly more skilled driver as a mentor. This doesn’t make trucking an easy job, but it does mean that those with the most skills are the least likely to lose their jobs when automation becomes the norm.

We can argue until our fingers bleed, typing about the feasibility of the Tesla Semi and Elon Musk’s promises for the truck’s capabilities. Whether Tesla delivers on those promises is moot; as we know that someone, somewhere, and sometime very soon will deliver on similar promises regardless. The trucking industry is going through another sea change. Those in technology, used to a new iPhone every year and who hashtag about cryptocurrencies, might consider a decade or two as a long time to wait. Those in manufacturing and transportation, however, see twenty years as a single generation and their version of 2.0 has huge economic impacts on the nation’s and world’s economies.

The trucking industry knows that electrification and automation are coming. Fast. The Tesla Semi may or may not physically bring that revolution, but it certainly does symbolize it.

Aaron Turpen is a freelance writer based in Wyoming, USA. He writes about a large number of subjects, many of which are in the transportation and automotive arenas. Aaron is a recognized automotive journalist, with a background in commercial trucking and automotive repair. He is a member of the Rocky Mountain Automotive Press (RMAP) and Aaron’s work has appeared on many websites, in print, and on local and national radio broadcasts including NPR’s All Things Considered and on Carfax.com.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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