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Tesla Semi test drive, demo event reportedly planned for Safeway workers next week
The Tesla Semi appears to be maintaining a notable level of interest among its reservation holders. Take grocery giant Albertsons, for one. As could be seen in a recently shared announcement from Safeway corporate (one of Albertsons’ subsidiaries), the company seems to be preparing to showcase the all-electric long-hauler to some of its CA employees this coming Wednesday.
An image of Safeway corporate’s memo was recently shared on the r/TeslaMotors subreddit by Tesla enthusiast u/MGC1987, who noted that the demo would be held at the retailer’s Tracy, CA Distribution Center. Apart from referencing demos of the vehicle by a team from Tesla, the announcement also noted that a number of Safeway drivers would have the opportunity to test drive the Semi.
“On 12/5/2018, we will be hosting the Tesla team along with our own corporate leadership team for a demo of the new Tesla tractors. We will be selecting a few drivers to represent the company and test drive the tractor here at the DC.”
Albertsons is among the United States’ largest grocery chains. The grocery giant is among the Tesla Semi’s more recent reservation holders, placing a reservation for 10 of the vehicles last month. The company’s Tesla Semis would join its growing fleet of trucks, which currently number more than 1,400 nationwide. Albertsons did not provide the specifics of its orders, though references to the Semi’s 500-mile range in a press release suggests that the company had purchased the long-range version of the vehicle. Tom Nartker, Safeway’s VP of Transportation, noted that the company’s purchase of the Tesla Semis is part of Albertsons’ ongoing efforts to reduce its carbon footprint.
“Advancing supply chain efficiency and sustainability is an important goal for our company. We’re excited to pilot this expansion of our transportation program with trucks that help us limit our overall carbon footprint,” he said.
Demos of the Tesla Semi to employees of reservation holders have been conducted in the past. Earlier this year, social media was briefly saturated by images uploaded by employees of JB Hunt, a trucking giant with a fleet of 12,000 trucks and over 100,000 trailers and containers. Pictures taken of the Semi’s visit to JB Hunt’s headquarters show lines of employees interacting with the vehicle. Not long after that, the Semi also paid a visit to UPS’ hub in Addison, IL, where some employees from the package delivery company seemingly took a test drive on the electric long-hauler.
Elon Musk noted during the Semi’s unveiling that the vehicle would likely start production sometime in 2019. Since the electric truck’s unveiling, though, Tesla has remained tight-lipped about the location where the Semi would be produced. The company appears to be taking a rather conservative stance with its estimates on the Semi’s production too, as head of investor relations Martin Viecha reportedly noted during a tour of Gigafactory 1 that Tesla is planning on “earnestly” producing the all-electric truck by 2020.
For now, Tesla appears to be set on refining the Semi before it enters production. Over the past months, multiple sightings of the vehicle have been reported by the Tesla community, as the truck continued to get road-tested across the United States. A recent sighting of the vehicle at the iconic Madonna Inn in CA even gave a glimpse of the vehicle’s temporary charging system, which it currently uses in place of Tesla’s upcoming Megacharger network.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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