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Tesla Semi test drive, demo event reportedly planned for Safeway workers next week
The Tesla Semi appears to be maintaining a notable level of interest among its reservation holders. Take grocery giant Albertsons, for one. As could be seen in a recently shared announcement from Safeway corporate (one of Albertsons’ subsidiaries), the company seems to be preparing to showcase the all-electric long-hauler to some of its CA employees this coming Wednesday.
An image of Safeway corporate’s memo was recently shared on the r/TeslaMotors subreddit by Tesla enthusiast u/MGC1987, who noted that the demo would be held at the retailer’s Tracy, CA Distribution Center. Apart from referencing demos of the vehicle by a team from Tesla, the announcement also noted that a number of Safeway drivers would have the opportunity to test drive the Semi.
“On 12/5/2018, we will be hosting the Tesla team along with our own corporate leadership team for a demo of the new Tesla tractors. We will be selecting a few drivers to represent the company and test drive the tractor here at the DC.”
Albertsons is among the United States’ largest grocery chains. The grocery giant is among the Tesla Semi’s more recent reservation holders, placing a reservation for 10 of the vehicles last month. The company’s Tesla Semis would join its growing fleet of trucks, which currently number more than 1,400 nationwide. Albertsons did not provide the specifics of its orders, though references to the Semi’s 500-mile range in a press release suggests that the company had purchased the long-range version of the vehicle. Tom Nartker, Safeway’s VP of Transportation, noted that the company’s purchase of the Tesla Semis is part of Albertsons’ ongoing efforts to reduce its carbon footprint.
“Advancing supply chain efficiency and sustainability is an important goal for our company. We’re excited to pilot this expansion of our transportation program with trucks that help us limit our overall carbon footprint,” he said.
Demos of the Tesla Semi to employees of reservation holders have been conducted in the past. Earlier this year, social media was briefly saturated by images uploaded by employees of JB Hunt, a trucking giant with a fleet of 12,000 trucks and over 100,000 trailers and containers. Pictures taken of the Semi’s visit to JB Hunt’s headquarters show lines of employees interacting with the vehicle. Not long after that, the Semi also paid a visit to UPS’ hub in Addison, IL, where some employees from the package delivery company seemingly took a test drive on the electric long-hauler.
Elon Musk noted during the Semi’s unveiling that the vehicle would likely start production sometime in 2019. Since the electric truck’s unveiling, though, Tesla has remained tight-lipped about the location where the Semi would be produced. The company appears to be taking a rather conservative stance with its estimates on the Semi’s production too, as head of investor relations Martin Viecha reportedly noted during a tour of Gigafactory 1 that Tesla is planning on “earnestly” producing the all-electric truck by 2020.
For now, Tesla appears to be set on refining the Semi before it enters production. Over the past months, multiple sightings of the vehicle have been reported by the Tesla community, as the truck continued to get road-tested across the United States. A recent sighting of the vehicle at the iconic Madonna Inn in CA even gave a glimpse of the vehicle’s temporary charging system, which it currently uses in place of Tesla’s upcoming Megacharger network.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
