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Tesla is trying to make a statement with its Q2 delivery numbers
Tesla’s aggressive promotions for its vehicles today are quite strategic.
It is no secret that Tesla had subpar delivery numbers in the first quarter. It was due to a number of things, most of all the changeover to the new Model Y across its factories worldwide. The results, however, were enough for critics, both longtime and new, to declare that Tesla is just about done.
Looking at Tesla’s recently rolled out promotions across its lineup, however, it seems like the electric vehicle maker is dead serious about proving its skeptics wrong.
Promotions, Promotions Everywhere
Just recently, Tesla announced that it was rolling out yet another free FSD transfer program for its customers. Such a program is designed to encourage longtime Tesla owners who may be holding onto their old vehicles with FSD to upgrade to a newer car. Tesla noted that its free FSD transfer is available for the Model S, X, 3, Y, and the Cybertruck in North America.
Tesla also announced a 0% APR financing program for new Model 3 orders in the United States. The Model 3 Performance even received an extra incentive, with the company offering premium paint colors such as Deep Blue Metallic and Pearl White for free with every vehicle purchase. Owners of Model Y classic units are also offered a $2,000 discount off the price of a new Model Y. Cybertruck customers, on the other hand, are offered special leasing rates.
Over in China, Tesla has announced a five-year, zero-interest financing program for the new Model Y. A similar program was also made available for the Model 3 sedan.
Taking Control of the “Demand Issue” Narrative
Tesla’s aggressive promotions for its vehicles today are quite strategic. The United States and China, after all, are two of the company’s largest markets. If Tesla wishes to post healthy delivery numbers this Q2, robust delivery numbers in the U.S. and China are practically required.
When Tesla announced its earnings earlier this week, critics were overjoyed to see that the company had seen a notable drop in revenue. Arguments about the company’s demand issues were highlighted anew as well. It’s ironic, but just a few months after the Model Y secured its place as the world’s best-selling car by volume for the second year in a row, arguments about Tesla’s demand issues are abounding once more.
It remains to be seen if Tesla’s aggressive promotions this Q2 will make a difference in its vehicle sales worldwide. But if the company ends the second quarter with an impressive number of vehicle deliveries, it could take control of its demand narrative with authority.
A Potential Elon Musk Point
A healthy delivery result for the second quarter may also renew faith among investors that CEO Elon Musk is indeed serious about leading Tesla to new heights. Over the past months, Musk’s attention had been evidently focused on his activities with the Trump administration’s Department of Government Efficiency (DOGE), but during the Q1 2025 earnings call, the CEO stated that he would be spending more time at Tesla starting May.
This suggests that Musk would be extremely hands-on with the electric car maker for the majority of Q2 2025. Tesla is typically at its best when pushed by its aggressive CEO, so it would be interesting to see just how far the company could go before the end of June 2025.
News
Ford is charging for a basic EV feature on the Mustang Mach-E
When ordering a new Ford Mustang Mach-E, you’ll now be hit with an additional fee for one basic EV feature: the frunk.
Ford is charging an additional fee for a basic EV feature on its Mustang Mach-E, its most popular electric vehicle offering.
Ford has shuttered its initial Model e program, but is venturing into a more controlled and refined effort, and it is abandoning the F-150 Lightning in favor of a new pickup that is currently under design, but appears to have some favorable features.
However, ordering a new Mustang Mach-E now comes with an additional fee for one basic EV feature: the frunk.
The frunk is the front trunk, and due to the lack of a large engine in the front of an electric vehicle, OEMs are able to offer additional storage space under the hood. There’s one problem, though, and that is that companies appear to be recognizing that they can remove it for free while offering the function for a fee.
Ford is now charging $495 on the Mustang Mach-E frunk (front trunk). What are your thoughts on that? pic.twitter.com/EOzZe3z9ZQ
— Alan of TesCalendar 📆⚡️ (@TesCalendar1) February 24, 2026
Ford is charging $495 for the frunk.
Interestingly, the frunk size varies by vehicle, but the Mustang Mach-E features a 4.7 to 4.8 cubic-foot-sized frunk, which measures approximately 9 inches deep, 26 inches wide, and 14 inches high.
When the vehicle was first released, Ford marketed the frunk as the ultimate tailgating feature, showing it off as a perfect place to store and serve cold shrimp cocktail.
Ford Mach-E frunk is perfect for chowders and chicken wings, and we’re not even joking
It appears the decision to charge for what is a simple advantage of an EV is not going over well, as even Ford loyal customers say the frunk is a “basic expectation” of an EV. Without it, it seems as if fans feel the company is nickel-and-diming its customers.
It will be pretty interesting to see the Mach-E without a frunk, and while it should not be enough to turn people away from potentially buying the vehicle, it seems the decision to add an additional charge to include one will definitely annoy some customers.
News
Tesla to improve one of its best features, coding shows
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Tesla is looking to upgrade its Matrix Headlights, a unique and high-tech feature that is available on several of its vehicles. The headlights aim to maximize visibility for Tesla drivers while being considerate of oncoming traffic.
The Matrix Headlights Tesla offers utilize dimming of individual light pixels to ensure that visibility stays high for those behind the wheel, while also being considerate of other cars by decreasing the brightness in areas where other cars are traveling.
Here’s what they look like in action:
- Credit: u/ObjectiveScratch | Reddit
- Credit: u/ObjectiveScratch | Reddit
As you can see, the Matrix headlight system intentionally dims the area where oncoming cars would be impacted by high beams. This keeps visibility at a maximum for everyone on the road, including those who could be hit with bright lights in their eyes.
There are still a handful of complaints from owners, however, but Tesla appears to be looking to resolve these with the coming updates in a Software Version that is currently labeled 2026.2.xxx. The coding was spotted by X user BERKANT:
🚨 Tesla is quietly upgrading Matrix headlights.
Software https://t.co/pXEklQiXSq reveals a hidden feature:
matrix_two_stage_reflection_dip
This is a major step beyond current adaptive high beams.
What it means:
• The car detects highly reflective objects
Road signs,… pic.twitter.com/m5UpQJFA2n— BERKANT (@Tesla_NL_TR) February 24, 2026
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Finally, the new system will prevent the high beams from glaring back at the driver. The system is made to dim when it recognizes oncoming cars, but not necessarily objects that could produce glaring issues back at the driver.
Tesla’s revolutionary Matrix headlights are coming to the U.S.
This upgrade is software-focused, so there will not need to be any physical changes or upgrades made to Tesla vehicles that utilize the Matrix headlights currently.
Elon Musk
xAI’s Grok approved for Pentagon classified systems: report
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
Elon Musk’s xAI has signed an agreement with the United States Department of Defense (DoD) to allow Grok to be used in classified military systems.
Previously, Anthropic’s Claude had been the only AI system approved for the most sensitive military work, but a dispute over usage safeguards has reportedly prompted the Pentagon to broaden its options, as noted in a report from Axios.
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
The publication reported that xAI agreed to the Pentagon’s requirement that its technology be usable for “all lawful purposes,” a standard Anthropic has reportedly resisted due to alleged ethical restrictions tied to mass surveillance and autonomous weapons use.
Defense Secretary Pete Hegseth is scheduled to meet with Anthropic CEO Dario Amodei in what sources expect to be a tense meeting, with the publication hinting that the Pentagon could designate Anthropic a “supply chain risk” if the company does not lift its safeguards.
Axios stated that replacing Claude fully might be technically challenging even if xAI or other alternative AI systems take its place. That being said, other AI systems are already in use by the DoD.
Grok already operates in the Pentagon’s unclassified systems alongside Google’s Gemini and OpenAI’s ChatGPT. Google is reportedly close to an agreement that will result in Gemini being used for classified use, while OpenAI’s progress toward classified deployment is described as slower but still feasible.
The publication noted that the Pentagon continues talks with several AI companies as it prepares for potential changes in classified AI sourcing.

