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Tesla steals customer loyalty crown from Ford

Credit: Tesla

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Tesla has stolen a frequently-touted customer loyalty crown from Ford, a title the Detroit legacy automaker has had for nine years, S&P Global Mobility’s Automotive Loyalty Awards revealed on Monday.

Ford has held the “Overall Loyalty to Make” crown for nine years, but Tesla was able to utilize its combination of return-to-market consumer base and a majority of the BEV sales market share to earn the crown.

In all, Tesla captured five awards in the Manufacturer and Make Loyalty category, including Overall Loyalty to Make, Ethnic Market Loyalty to Make, Most Improved Make Loyalty, Highest Conquest Percentage, and Alternative Powertrain Loyalty to Make, with the latter two being repeat awards for the company.

Tesla’s make loyalty rate was 67.2 percent, with General Motors, who retained its crown for Overall Loyalty to Manufacturer for the eighth consecutive year, coming in at 65.4 percent, the Detroit Free Press said.

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The S&P Global Mobility crown for “Ethnic Market Loyalty to Make” measures a company’s diverse consumer base. Tesla won this award, with 52 percent of its loyalty volume coming from ethnic consumers.

Vince Palomarez, S&P Global Mobility’s Product Manager of Loyalty, commented on the award:

“Ethnic buyers have increased their market share in the industry every year for the last decade, making them an important audience in building loyalty success for the foreseeable future.”

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Additionally, the Tesla Model 3 and Tesla Model Y each captured an award in the Segment Model Loyalty Awards. The Model 3 won the Luxury Small Car award, while the Model Y captured the Luxury Small Utility crown.

The process that S&P Global Mobility uses to determine its loyalty awards is explained as:

“Loyalty is determined when a household that owns a new vehicle returns to market and acquires another new vehicle of the same make, model, or manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet.”

It is no secret that Tesla has had to fend off competition for the last several years. While startups have not necessarily tasted the same level of success, legacy automakers have made more of a dent in Tesla’s market share, as the Mustang Mach-E, Chevrolet Bolt EV, and other legacy-made EVs have been the Model 3 and Model Y’s biggest competitors.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk reveals SpaceX performed secret Starship test on Flight 13

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Credit: SpaceX

SpaceX performed a secret test on a specific portion of Starship with its recent 13th test flight last week, CEO Elon Musk revealed.

Starship’s 13th test flight took place last Friday, and in many aspects, it was one of the most overwhelmingly successful launches in the project’s history.

All of the mission objectives were met without incident, both the Super Heavy Booster and Ship managed to perform safe splashdowns in the Gulf of America and the Indian Ocean, respectively, and the deployment of Starlink satellites came and went without any complications.

However, there was more on the agenda for SpaceX with Flight 13. Musk revealed an internal test of the ship’s heat shield tiles, as the space exploration company wanted to push them to the limits after previous issues.

Many noticed that Starship’s initial launch seemed to be more accelerated than normal, and that was not a mistake. Musk revealed that SpaceX decided to give Flight 13 an intentionally aggressive acceleration rate in an effort to test how well the tiles would remain attached to the ship:

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SpaceX had issues with some of the heat shield tiles remaining attached early on in the Starship program. The first six test flights presented some kind of anomaly with them, so the company’s big focus with them was to figure out a way to keep them intact through the duration of the flight.

Things truly improved as Flight 10 showed that ceramic tiles generally stayed attached to the ship far better due to refined attachment, as SpaceX utilized pins instead of adhesives. Flights 10 through 13 truly showed some clear progress with the heat shield tiles, and this latest test seems to be where some real progress was noticed, especially by Musk.

The 13th Starship launch last Friday was the second with Starship V3, SpaceX’s latest and greatest iteration of the spacecraft. Goals and ambitions are getting even grander as the project continues to progress. Musk has already hinted that SpaceX will likely try to catch Starship with Flight 14.

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Tesla FSD takes owner on a 20,000+ mile joy ride

Tesla owner David Moss just pushed his intervention free FSD streak past 20,000 miles total.

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Tesla FSD 14.3 [Credit: TESLARATI)

Tesla Model 3 owner David Moss has spent the better part of eight months turning his vehicle into a rolling stress test for Full Self-Driving, and this week he pushed his single, continuous FSD streak past 20,000 miles without a human intervening.

Moss, a Tacoma, Washington resident who sells LiDAR scanning equipment for a living, first drew wide attention in December 2025 when he logged 10,000 consecutive miles on FSD v14.2. Days later he drove from the Tesla Diner in Los Angeles to Myrtle Beach, South Carolina, covering 2,732 miles in two days and 20 hours with zero disengagements, the first verified coast to coast autonomous drive in Tesla’s history. Tesla even featured the trip as an official customer story in March. That original streak eventually reached 12,961 miles across 30 states before ending in rural Wisconsin in January, when snow and single digit temperatures forced Moss to take over.

Tesla FSD successfully completes full coast-to-coast drive with zero interventions

He started over, and this run has gone further. In late May, Moss drove 3,760 miles across Canada with two companions, from Horseshoe Bay in Vancouver to a Tesla showroom in Halifax, again without a single intervention, a trip Tesla AI software VP Ashok Elluswamy publicly congratulated him for on X. In June, he pushed the same unbroken streak south, aiming to link the Canadian border to the Mexican border, and crossed 10,000 miles on Tesla’s newly added in car streak counter along the way, the first driver to do so since Tesla began showing confetti animations for the feature.


It’s worth noting that every mile is logged through the FSD Database, a community run tracker built by Tesla influencer Omar Qazi, well known as @WholeMars on X, that pulls telemetry straight from the car and records disengagements down to a tenth of a mile. That verification is what separates Moss’s numbers from casual claims on social media.

The streak itself is a fairly recent addition to Tesla’s software. FSD v14.2 introduced a Self Driving Stats panel tracking the ratio of autonomous to manual miles, and v14.3.4 added the live streak counter in June, which resets the moment a driver brakes, wrenches the wheel or cancels navigation. Reaching 20,000 miles on that counter means a single Tesla drove itself through countless highways, city grids, construction zones and Supercharger stalls without a single reset.

Moss has said the goal was never to set a record for its own sake, but to show, mile by verified mile, what the software can already do.

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Elon Musk explains what happens when AI outsmarts all of us

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Elon Musk told The Economist that artificial intelligence will likely surpass the combined intelligence of every human on Earth within about five years, and that humans may not remain in charge once that happens. In a wide-ranging interview with editor-in-chief Zanny Minton Beddoes, recorded at Giga Texas for the outlet’s Insider series, Musk compared the widening gap between AI and human intelligence to the gap between humans and chimpanzees.

“It’s hard to imagine that the chimpanzee would be in charge,” he said, addressing what happens to human authority once AI moves far beyond us.

Elon Musk reiterates his most optimistic prediction yet with “UHI” forecast

Musk’s timeline stretches out from there. Five years for AI to out-think humanity combined, ten years before humans lose meaningful control, and by 2036, he says, money itself may stop mattering.

Musk notes that if robots and AI produce more goods and services than people could ever consume, currency loses its purpose. He told Beddoes that governments could respond with direct payments, what he called “universal high income,” a term he first used in an X post last August describing a future where “everyone will have the best medical care, food, home, transport and everything else.”

He also floated a more surprising prediction that deflation, and not inflation, would become the bigger economic problem, since expanding the supply of goods and services faster than the money supply grows would push prices down rather than up.

None of this is new territory for Musk, who has spent years describing an “age of abundance” built on Optimus and autonomous vehicles. What’s notable is the timing. The interview landed the same week Tesla shares dropped roughly 19 percent following a second quarter earnings report that beat on revenue but missed badly on profit, and as SpaceX stock continues to slide from its post-IPO peak.

Musk’s own net worth has fallen close to $700 billion since mid-June, according to the Bloomberg Billionaires Index, even as he describes a future where personal wealth stops being the point.
Musk did not dodge the risk side of the equation either. He put the odds of AI contributing to human extinction somewhere in the 10 to 20 percent range, then arrived at what he called his “philosophical conclusion” since the technology cannot realistically be stopped and the arguably better response is to keep building it and hope the outcome leans toward abundance rather than catastrophe. “I’ve gone from exhilaration to terror regarding AI,” he told Beddoes, “even intraday.”

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