Tesla has officially launched the Model 3 and Model Y in Thailand with a special launch event in Bangkok.
Tesla has been planning to enter Thailand for some time. In May, filings showed the automaker had already registered for a business license and was putting together a team of executives. However, this is no concrete indication, as Tesla did the same in India several years ago, but plans never panned out.
Thailand is a different story. Following Tesla’s business filings in May, the automaker started hiring for specific jobs in Tesla operations for the Thai market. Tesla was evidently planning to launch operations soon. The hype was only solidified as Thailand was added to Tesla’s firmware, hinting toward a potentially imminent entrance into the market.
Tesla Model 3 joins Thailand National Police as new electric fleet cars
Now, it’s official. Tesla launched the Model 3 and Model Y this morning with an event in a luxury shopping mall in Bangkok.
The Model 3 is available across its three trims and starts at 1,759,000 Thai Baht ($50,271), according to Tesla’s Thailand Configurator.
- Rear Wheel Drive Model 3 – 1,759,000 ($50,271)
- Dual Motor All-Wheel-Drive Model 3 – 1,999,000 ($57,130)
- Performance Model 3 – 2,309,000 ($65,990)
Meanwhile, the Model Y starts at 1,959,000 Thai Baht ($55,987) for its entry-level trim configuration.
- Rear Wheel Drive Model Y – 1,959,000 ($55,987)
- Dual Motor All-Wheel-Drive Model Y – 2,259,000 ($64,561)
- Performance Model Y – 2,509,000 ($71,706)
Thailand is a favorable market for Tesla to enter due to its growth in EV ownership through 2022. The country’s Ministry of Energy said sales of EVs increased by 223 percent through the first nine months of 2022 compared to the same timeframe in 2021. Through the first nine months of the year, 13,298 EVs were registered in Thailand.
Tesla will look to compete with the likes of several local and domestic automotive companies. Toyota launched its bZ4X in Thailand earlier this year, and Chinese rival BYD is also keen to set up operations by 2024.
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Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sunâs total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earthâs physical and environmental constraints. Continuous solar exposure in space, as per Muskâs comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that âdue to autonomy, Tesla is worth more than the rest of the auto industry.â Musk added that this assessment does not yet account for Optimus, Teslaâs humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earthâs gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Teslaâs autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Teslaâs autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.Â
News
Tesla Cybercab undergoes winter testing as Elon Musk reiterates production start date
CEO Elon Musk confirmed the timeline in a recent post on X, while Teslaâs official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Tesla has reiterated that production of its fully autonomous Cybercab is set to begin in April, even as the company continues expanding real-world testing of the vehicle.
CEO Elon Musk confirmed the timeline in a recent post on X, while Teslaâs official social media accounts separately revealed that Cybercab prototypes are now undergoing winter testing in Alaska.
Musk confirms April Cybercab initial production
In a post on X, Musk reiterated that Cybercab production is scheduled to begin in April, reiterating his guidance about the vehicleâs manufacturing timeline. Around the same time, Tesla shared images showing the Cybercab undergoing cold-weather testing in Alaska. Interestingly enough, the Cybercab prototypes being tested in Alaska seemed to be equipped with snow tires.Â
Winter testing in Alaska suggests Tesla is preparing the Cybercab for deployment across a wide range of climates in the United States. Cold temperatures, snow, ice, and reduced traction present some of the most demanding scenarios for autonomous systems, making Alaska a logical proving ground for a vehicle designed to operate without a human driver.
Taken together, Muskâs production update and Teslaâs testing post indicate that while the Cybercab is nearing the start of manufacturing, validation efforts are still actively ramping to ensure reliability in real-world environments.
What early Cybercab production might look like
Musk has previously cautioned that the start of Cybercab manufacturing will be slow, reflecting the challenges of launching an all-new vehicle platform. In a recent comment, Musk said initial production typically follows an S-curve, with early output constrained by how many new parts and processes are involved.
According to Musk, both Cybercab and Optimus fall into this category, as âalmost everything is new.â As a result, early production rates are expected to be very deliberate before eventually accelerating rapidly as manufacturing processes mature.
âInitial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,â Musk wrote in a post on X.
Elon Musk
Tesla to increase Full Self-Driving subscription price: here’s when
Tesla will increase its Full Self-Driving subscription price, meaning it will eventually be more than the current $99 per month price tag it has right now.
Already stating that the ability to purchase the suite outright will be removed, Tesla CEO Elon Musk said earlier this week that the Full Self-Driving subscription price would increase when its capabilities improve:
“I should also mention that the $99/month for supervised FSD will rise as FSDâs capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD).”
This was an expected change, especially as Tesla has been hinting for some time that it is approaching a feature-complete version of Full Self-Driving that will no longer require driver supervision. However, with the increase, some are concerned that they may be priced out.
$99 per month is already a tough ask for some. While Full Self-Driving is definitely worth it just due to the capabilities, not every driver is ready to add potentially 50 percent to their car payment each month to have it.
While Tesla has not revealed any target price for FSD, it does seem that it will go up to at least $150.
I should also mention that the $99/month for supervised FSD will rise as FSDâs capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
â Elon Musk (@elonmusk) January 23, 2026
Additionally, the ability to purchase the suite outright is also being eliminated on February 14, which gives owners another reason to be slightly concerned about whether they will be able to afford to continue paying for Full Self-Driving in any capacity.
Some owners have requested a tiered program, which would allow people to pay for the capabilities they want at a discounted price.
Unsupervised FSD would be the most expensive, and although the company started removing Autopilot from some vehicles, it seems a Supervised FSD suite would still attract people to pay between $49 and $99 per month, as it is very useful.
Tesla will likely release pricing for the Unsupervised suite when it is available, but price increases could still come to the Supervised version as things improve.
This is not the first time Musk has hinted that the price would change with capability improvements, either. He’s been saying it for some time. In 2020, he even said the value of FSD would “probably be somewhere in excess of $100,000.”
The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval. It that point, the value of FSD is probably somewhere in excess of $100,000.
â Elon Musk (@elonmusk) May 18, 2020
