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Tesla tops Consumer Satisfaction Index for luxury vehicles with Mercedes-Benz

Credit: Tesla

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Tesla topped the American Consumer Satisfaction Index (ACSI) for 2024 in the luxury segment with Mercedes-Benz, holding steady and gaining notoriety for improvements in complaint handling.

Tesla and Mercedes-Benz tied at a score of 83 this year. Tesla’s score was unchanged, while Mercedes-Benz improved four percent from 2023, mostly due to customer satisfaction with its hybrid-electric vehicles.

Tesla’s score did not change but that does not mean consumers have the same opinion as last year. The ACSI noted in its study that the automaker’s pricing strategy is helping with value perceptions, while complaint handling has improved.

The ACSI study continues:

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“Tesla’s pricing strategy may be helping with value perceptions, while improved complaint handling appears to offset some customer concerns in other areas over the past year. Tesla will look to leverage its reputation for customer satisfaction as the company seeks to broaden its market with the lower-priced Model 2 and its robotaxi.”

In last year’s study, Tesla was tied with Toyota/Lexus for the first overall spot, but that brand saw a 1 percent decrease in score this year.

As a Whole

As a whole, Luxury nameplates saw improvements in none of the industry trends, as reliability of mobile apps and comfort were both outscored by last year’s numbers.

Every other category held steady:

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Credit: ACSI

What Drivers Are Most Satisfied?

The study broke down consumer satisfaction by fuel type for the first time with the 2024 report.

It shows that hybrid-electric vehicle drivers are the most satisfied of any fuel source in the aggregate, mass market, and luxury categories. Hybrids have become a major disruptive force in the automotive sector over the past year.

Credit: ACSI

Tesla had even mentioned in its early Shareholder Decks that consumer interest had shifted toward these powertrains specifically, and automakers were focusing on building these:

“Global EV sales continue to be under pressure as many carmakers prioritize hybrids over EVs. While positive for our regulatory credits business, we prefer the industry to continue pushing EV adoption, which is in line with our mission. To support our growth, we have been increasing awareness and expanding vehicle financing programs, including attractive leasing terms for our customers.”

Tesla also has a major impact on the satisfaction of the luxury segment when comparing EVs and hybrid vehicles:

“For the luxury segment, the ACSI gap between hybrid and electric vehicles is 4 points overall (84 and 80, respectively). That difference, however, is somewhat minimized by Tesla’s ACSI performance. When Tesla is removed from the calculation, the ACSI gap between hybrid and EVs for luxury customers jumps to 7 points.”

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla China extends its 7-year financing promotion once more

The move marks Tesla’s second extension of the program this year.

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Credit: Tesla Asia/X

Tesla has extended its seven-year ultra-low-interest and five-year interest-free financing programs in China once more, pushing the offers through March 31, the end of the first quarter.

The move marks Tesla’s second extension of the program this year. The financing plan was first introduced on January 6 as a strategy aimed at offsetting higher ownership costs ahead of China’s planned 5% NEV purchase tax in 2026.

The original promotion was set to expire at the end of January but was extended to the end of February. This has now been extended again through March.

The repeated extensions reflect growing competitive pressure. Tesla’s 2025 retail sales in China totaled 625,698 units, representing a 4.78% year-on-year decline, as per data compiled by CNEV Post. That being said, this decline is partly caused by the Model Y’s changeover to its new variant in Q1 2025, which resulted in lower sales during the quarter. 

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In early 2026, the Model Y also lost its position as China’s top-selling EV in January to Xiaomi’s YU7, though this was also a month when Tesla primarily exported vehicles to foreign territories, which pushed local delivery numbers lower.

During January 2026, Tesla China exported 50,644 vehicles, roughly 1.7 times higher than the same month a year ago and more than 15 times higher than December’s level.

Tesla’s financing push has not gone unanswered. BYD this week introduced its own seven-year low-interest plan across its Ocean lineup and Fang Cheng Bao sub-brand, also valid through March 31. Other competitors including NIO, XPeng, Li Auto, and Geely Auto have already rolled out extended-term loan programs as well.

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Tesla China focuses on local deliveries as Q1 enters final month

Tesla’s estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks.

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Credit: Tesla Malaysia/X

Tesla’s delivery wait times in China have dropped to some of their shortest levels in years, an apparent hint that Giga Shanghai has largely cleared its order backlog and currently has strong production capacity.

As of February 26, estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks, as per observations of Tesla China’s official webpages by CNEV Post

That marks a notable shift from the several-week or even two-month waits seen late last year.

The one-to-three-week delivery window suggests that Giga Shanghai is likely focusing on the local market, at least for now as the company enters the final month of the first quarter. Tesla China typically spends the first half of the quarter catering to markets that import vehicles from Giga Shanghai. 

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Historically, when Tesla’s wait times in China compress to their shortest levels, the company often follows with fresh market actions.

In past cycles, shortened delivery timelines were followed by promotional activity. After delivery windows narrowed to one to three weeks in early 2024, for example, Tesla later introduced an RMB 10,000 instant discount on Model Y final payments that year.

To spur local demand, Tesla recently extended its seven-year ultra-low-interest and five-year interest-free financing offers through March 31. This marks the second extension of the policy this year.

So far, posts from the Tesla community suggest that interest in the company’s vehicles among consumers in China is still strong. Videos of busy delivery centers across China have been shared on social media.

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China’s competitive EV landscape has evolved as of late. With regulators discouraging aggressive price wars, automakers are increasingly leaning on financing incentives instead of direct price cuts. Major players including BYD, NIO, XPeng, and Li Auto have introduced similar loan extensions and promotional financing packages.

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Elon Musk

Elon Musk’s The Boring Company closes Tunnel Vision Challenge

The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long.

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Credit: The Boring Company/X

Elon Musk’s The Boring Company has officially closed submissions for its Tunnel Vision Challenge, confirming that a total of 487 entries were received before the deadline.

In a post on X, the company wrote, “Tunnel Vision Challenge is closed! 487 entries received – TBC team is excited to go through them all!” The company added that “We will select the top ~15 in the next week, and reach out with follow-up questions,” and that an “overall winner will be announced on March 23.”

The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long with a 12-foot inner diameter. The winning entry will have its tunnel constructed free of charge.

Submissions could range from Loop passenger tunnels to freight, pedestrian, utility, or water tunnels. The only requirement was that the project clearly demonstrate how tunneling would meaningfully improve transportation or infrastructure between two points.

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Just days before the deadline, the company provided an interim update noting that 407 entries had already been received. “Update on the Tunnel Vision Challenge – 1 mile of free tunnel! With 3 days left to submit, 407 entries have been received. Great to see enthusiasm for tunnels!” The Boring Company wrote at the time on X. By the close of submissions, the total had grown closer to 500 entries, hinting at strong interest in underground transportation solutions.

Entries are being evaluated on usefulness, stakeholder engagement, and technical, economic, and regulatory feasibility. Applicants were required to quantify projected benefits, such as time saved per rider or cost savings per shipment, and provide maps showing proposed alignments and other details. Submissions that included geotechnical or subsurface data are expected to receive additional consideration.

The Boring Company will fund the tunnel’s construction itself, though related infrastructure costs may be discussed with the winning team. The company also retains discretion to modify or cancel the challenge.

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