

News
Hey, Toyota: Tesla may not have a ‘Chef,’ but at least their food doesn’t suck
At some point or another, most of us have cooked a meal for others. If you did a reasonably good job making a meal, someone may say: “You should have been a Chef.” Whether it is a hobby in your spare time or you spent multiple years at a culinary institute, cooking is one of the few things in life that everyone has to experience at some point or another. It could be stovetop ramen or a fine piece of beef with a slice of foie gras. Whatever it is, you do it to your liking, and you usually think you did it well.
However, having the title of “Chef” does not insinuate that someone is good at cooking. Some people study things for several years, and they unfortunately just do not have a knack for it. Most of us have gone to fine dining restaurants at some point or another in our lives, and we prepare ourselves to fully commit and make ourselves vulnerable to the culinary works of whoever is commanding the kitchen that evening. But sometimes, the food simply isn’t to our liking, and you say to yourself, “How could this person ever be considered a Chef?”
Toyota seems to forget that “Chef” doesn’t mean you can cook. In this case, being the head of an automotive company doesn’t mean you’re innovative, good for the job, or even right for the job.
Yet, Akio Toyoda, the President of Toyota, runs his grandfather’s business and was bold enough to cast some stones at Tesla and Elon Musk.
Toyota CEO attempts Tesla analogy and fails: ‘They aren’t really making something that’s real’
“We are losing when it comes to the share price. But when it comes to products, we have a full menu that will be chosen by customers,” Toyoda said. “They aren’t really making something that’s real, people are just buying the recipe. We have the kitchen and chef, and we make real food.”
As if comparing cooking to automotive wasn’t confusing enough, Toyoda actually thinks that Tesla is inferior to his company, even though they don’t have a pure EV in their lineup. They do have a Plug-In Hybrid EV with the Prius PHEV. Still, the company didn’t make any pure EVs because it believes hybrids are “a better bridge between ICE vehicles and hydrogen fuel-cell vehicles,” according to a 2019 article from Car and Driver.
Even still, Toyoda’s apparent attempt to derail and discredit Tesla’s automotive domination through 2020 was weak.
Your meal this evening will be prepared by Chef Elon Musk
Elon Musk probably doesn’t cook very often for the family. He’s spending his many waking hours trying to figure out what moves will take Tesla to the next level. He likely doesn’t have time to whip up a full dinner for his kids or his partner, Grimes.
Instead, Musk’s full focus is on Tesla. Because of his full-fledged obsession with “accelerating the world’s transition to sustainable energy,” Musk has often said that Tesla’s real competitors are those who refuse to adapt to electrification, and not entities who are embracing the EV revolution, like Volkswagen, for example. Even still, Musk hasn’t gone out of his way to attack CEOs or Presidents of automotive companies that are not willing to build an EV, or a lineup of them, for that matter. Instead, his efforts are solving manufacturing, making cars more affordable, and ensuring the company’s customers that his products are fun to operate.

The Appetizer
Toyota once had an electric car: The RAV4 EV, but it was discontinued in 2014, according to its website. However, the brand has stated that it will produce six new EV models that will launch over the next five years, citing “global demand” as the reason for the embrace of sustainable transportation. However, unveiling three vehicles that are eerily similar to the Smart Car wasn’t exactly what consumers had planned. Therefore, the company will begin to go after the U.S., Europe, and China: three locations with an unquenchable thirst for electric transportation. They will likely enter China before any other market.
The thing is, Toyota doesn’t seem to have a plan, as of now, to transition to a fully electric lineup. Perhaps this is what Toyoda meant by “we have a full menu.”
Like the fiery and passionate Gordon Ramsay, some chefs would say having a “full menu” is not necessarily a good thing. Having a concentration and focusing on one style of food is advantageous for not only the chefs but also for the customers.
Cars are no different. Trying to build a lineup of ICE cars, PHEVs, Hybrids, EVs, and Hydrogen Fuel Cell vehicles will have Toyota in a scenario where they are trying to balance so many different power sources. If Toyota plans to attack each subsection of a vehicle with 5-7 models, there is going to be a lot of different strategies going on, and it could spell confusion. Floyd Mayweather once used this to insult SportsCenter anchor Brian Kenny, stating he was “a Man of many traits, but a Master of Nothing.”
It might be easier to focus on one style of car, maybe two. Not five, Toyota.
The Main Course
Tesla and Toyota both have a track record of success. While Toyota’s is longer and more reputable than Tesla’s, just because of a longer existence, Tesla has influenced an entire industry to transition from what they are familiar with. Many car companies focused on creating fast, efficient, and affordable passenger cars powered by fossil fuels. Now that Tesla has come along and proven that EVs are fun, affordable, and good for the environment, massive brands like Ford and Volkswagen are committing themselves to electrification in the future. While some have more ambitious plans than others, there is nothing wrong with taking your time. As long as a company plans to transition away from gas and diesel and into EVs, it will have some backing from sustainability supporters.
The Dessert
Unlike most desserts, this one isn’t going to be very sweet.
Listening to the head of one of the largest car companies in the world cast stones at Tesla and Elon Musk is quite shocking. “They wanna see you do good, but never better than them” comes to mind here. At one point, Toyoda may have been hoping Tesla could introduce an EV that would give the company some inspiration. In fact, as a company, Toyota may have wanted someone else to dive into EVs so that it could learn from someone else’s mistakes. However, Tesla has had plenty of those mistakes, but its resiliency, which was highlighted by Elon Musk in a series of Tweets earlier this week, has made it the most valuable car company in the world.
Who is Number 2? Toyota.
Check, please.
News
Tesla Model Y awarded Top Safety Pick+ from IIHS
The new Model Y continues to impress with this new award.

The 2025 Tesla Model Y was one of two midsize luxury SUVs to receive the Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS).
To qualify for the IIHS’s Top Safety Pick+ or even the lower-tier Top Safety Pick label, vehicles need good ratings in the small overlap front and side crash tests, an acceptable or good rating in the pedestrian front crash prevention evaluation, and acceptable or good ratings for headlights across all trim levels.
The difference between the two labels is that an “Acceptable” rating in the moderate overlap front test will get a car the Top Safety Pick rating, but a “Good” rating in this category will win the elusive Top Safety Pick+ category.
The 2025 Model Y, codenamed “Juniper” internally by Tesla, was released in the United States earlier this year and received the top rating across each of the categories, automatically qualifying it for the Top Safety Pick+ label:
🚨 The 2025 Tesla Model Y has earned the Top Safety Pick+ award and label from the IIHS
It aced each of the collision rating test scenarios in its recent assessment
The safest cars on Earth! 🌎 pic.twitter.com/XHoOLPa3IJ
— TESLARATI (@Teslarati) July 24, 2025
Other vehicles in Tesla’s lineup have extraordinary marks in crash testing according to other agencies, like the National Highway Traffic Safety Administration (NHTSA), but there are reasons those cars are not on the IIHS lists.
In 2024, we reported that the IIHS had evaluated some Tesla vehicles for the necessary tests to achieve these marks. Joe Young of the agency told us that the Model 3, for example, was not featured on either the Top Safety Pick or Top Safety Pick+ lists because the vehicle had several missing tests.
Here’s why the Tesla Model 3 wasn’t an IIHS Top Safety Pick+, and why it could be soon
This is not to say those other Tesla vehicles would not perform well. The Cybertruck performed better than any pickup has ever in NHTSA crash testing assessments.
The Model Y is Tesla’s most popular vehicle and was the best-selling car in the world over the past two years. Tesla’s intense focus on safety continues to show that this priority goes into every decision the company makes regarding design and engineering. This focus has continued to pay dividends as some real-world crashes save the lives of those inside the cars.
Elon Musk
Tesla gives a massive update on its affordable model plans
Tesla’s affordable model won’t have the opportunity to cannibalize sales of the Model 3 and Model Y as the company will wait until Q4 to launch it.

Tesla gave a massive update on its plans to launch a potential lineup of affordable models, something that it has been developing for the past couple of years.
During its Q2 2025 Earnings Call yesterday, Tesla revealed some new details regarding the production plans of the affordable vehicles, and while the company did not shed any light on the potential price, we now have some information on the plans and timing of the cars.
Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love
In the Shareholder Deck released at the time the market closed, Tesla said it successfully completed initial production of the affordable models in the first half of the year, more specifically in June. The company said these vehicles would begin volume production in the second half of this year:
“We continue to expand our vehicle offering, including first builds of a more affordable model in June, with volume production planned for the second half of 2025.”
During the call itself, CEO Elon Musk confirmed these cars would be available starting in Q4. This makes sense as the EV tax credit will not expire until the end of Q3. Launching the affordable models before the tax credit is gone would likely cannibalize sales of Tesla’s current mass market vehicles, meaning the Model 3 and Model Y.
Musk said:
“As we said, we started production in June, and we’re ramping. We probably built some things throughout the quarter, and given that we started in North America and that our goal is to maximize production with higher rates by the end of Q3, we’re going to keep pushing hard on our current models to avoid complexity. Then, fortunately, that rolls away. We’ll be running with the more affordable models available for everyone in Q4.”
The pricing of the affordable models still remains a mystery, and because the term “affordable” is subjective, we truly do not know what to expect. In the past, Musk has stated that the affordable models will cost under $30,000, including the tax credit.
With that being phased out, we are hoping to see a price around the $35,000 mark, especially since the least expensive Tesla, the Model 3 Long Range Rear-Wheel-Drive, is $42,490 before the tax credit.
The affordable models could be Tesla’s key to returning to annual growth, as in the past two years, it has delivered 1.8 million vehicles. The number of vehicle deliveries might not be as important as the company’s focus truly turns to autonomy and Robotaxi, but many investors will still look at this annual delivery figure as a sign of EV adoption and its potential trends moving forward.
Investor's Corner
LIVE BLOG: Tesla (TSLA) Q2 2025 earnings call updates
The following are live updates from Tesla’s Q2 2025 earnings call.

Tesla’s (NASDAQ:TSLA) earnings call comes on the heels of the company’s Q2 2025 update letter, which was released after the closing bell on July 23, 2025.
Tesla’s Q1 2025 Results:
Total Revenues: $22.5 billion
Total automotive revenues: $16.7 billion
Total GAAP gross margin: 17.2%
Gross Profit: $3.88 billion
EPS non-GAAP: $0.40 per share
The following are live updates from Tesla’s Q2 2025 earnings call. I will be updating this article in real time, so please keep refreshing the page to view the latest updates on this story.
16:22 CT – Good day to everyone, and welcome to another Tesla earnings call live blog. Tesla had a pretty big quarter, and while the company’s vehicle deliveries are still down year-over-year, the Robotaxi pilot has been launched in Austin.
Now to see if this earnings call starts on time. Interestingly enough, the EV maker has not posted a link to its Q2 2025 earnings call livestream on its official @Tesla X account yet.
16:26 CT – The earnings call’s livestream on YouTube, however, is up:
16:28 CT – I wonder which Elon we will get on today’s earnings call? Will be get super locked-in Elon, serious Elon, or lighthearted Elon? Whichever Elon we get, TSLA stock will probably show some reaction in after-hours trading.
16:30 CT – Travis Axelrod of Tesla’s Investor Relations team opens the call. He states that Tesla CEO Elon Musk and other executives are present. And, here’s Elon’s opening remarks.
16:33 CT – Elon opens with the launch of Tesla’s Robotaxi service in Austin, which has gotten “bigger and longer” over the past few weeks. He stated that the service area for Robotaxi services in Austin will get even bigger and longer soon. He mentions the Robotaxi service’s expansion to the Bay Area, Arizona, and Florida in the coming months.
“I think we’ll have Robotaxi in half the population of the US by the end of the year?” Musk said, highlighting that this is subject to regulatory approval. He added that Tesla is expanding its Robotaxi service cautiously.
16:35 CT – Elon noted that the Model Y became the best-selling car in several countries in n Türkiye, Netherlands, Switzerland and Austria in June. This was despite the Model Y selling in these countries without its killer feature–FSD. Despite the regulatory challenges, Elon noted that Tesla will get these approvals, and he is hoping that some areas in Europe should experience FSD in the coming months. “It really is the single biggest demand driver,” Musk said.
16:37 CT – Elon also mentioned the launch of the Tesla Diner. “This is a very special diner,” Musk said, stating that the facility is a “shining beacon of hope.” He joked that it is rare that a diner makes the news, but the newly launched restaurant is quite something.
On the other hand, Elon noted that Tesla is making significant improvements to its FSD software, and that the company could probably 10X the parameter count from what users are currently experiencing.
16:43 CT – The CEO also highlghted the growth of Tesla Energy, which he noted was a “really big deal.” As for Optimus, Musk stated that the humanoid robot is in its current second generation. Its third generation will be “exquisite,” the CEO noted.
“Tesla is by far the best in the world in real-world AI,” Musk said. He threw some shade at Waymo as well, stating that while Google is good at AI, the tech giant is not as good in real-world AI applications. All those years producing and designing cars matter.
“Tesla has the highest intelligence density in AI so far,” Musk said. “Intelligence density will be a very big deal in the future.”
16:46 CT – Musk stated that Tesla will probably see prototypes of Optimus Version 3 this year, and scale production next year. Tesla will be ramping these initiatives as fast as possible, considering the company’s aspirations to produce millions of Optimus robots per year. Musk believes that a rate of 1 million Optimus robots per year is feasible within five years.
“We’re not always on time, but we get it done,” Musk said, referencing the company’s tendency to make the impossible feel late. He also reiterated the idea that Tesla can be the omst valuable company in the world if it executes very well.
16:50 CT – Tesla CFO Vaibhav Taneja mentioned the company’s milestone of delivering a car autonomously to a customer for the first time in Q2. He also mentioned the effects of the Trump administration’s regulatory changes for electric vehicles.
He mentioned that Tesla is seeing more test drives, and the company did start the production of more affordable cars in the first half of the year, with volume production planned for the second half of the year.
16:55 CT – Investor questions begin with an inquiry about Tesla Robotaxis. Tesla noted that it expects to 10X its current operation in the coming months. The Bay Area is next, and Tesla is looking to expeedite the service’s approval.
As for technical and regulatory hurdles for Unsupervised FSD, Elon Musk stated that he believes the feature should be available in a number of cities by the end of the year. Tesla, however, is being extremely paranoid about safety, so Unsupervised FSD’s rollout will be very, very cautious. Also, Tesla vehicles from Fremont could deliver themselves to customers autonomously by the end of the year.
16:58 CT – A question about Optimus was asked. Elon noted that Optimus V3 is the right design for the humanoid robot, since it has all the degrees of freedom necessary to ensure that it can do tasks very well. He also set expectations on Optimus’ ramp.
“If we are not making 100,000 OPtimus robots per month in 60 months, I will be shocked,” Musk said.
Another question was asked about Tesla’s affordable model. Tesla noted that production did start in the first half of 2025, and a ramp is expected in the remaining months of the year. As for Tesla investing in xAI, the CFO noted that this earnings call is not the right venue to discuss such matters.
17:07 CT – Elon Musk admitted that he is creating another Master Plan. He reiterated the idea that the future of Tesla is exciting, and the company has the potential to change the world.
An investor question about HW3 vehicle was asked. Tesla noted that it is focused on rolling out Unsupervised FSD to HW4 cars first, then go back to see what can be done with HW3 cars.
As for how the Trump administration’s regulations could affect Megapack sales, Tesla noted that it still believes solar and battery projects should still see growth. “We’re forecasting a very strong second half of the year,” the company noted. Tesla is expected to launch its third Megafactory in Houston next year.
17:11 CT – Analyst questions begin. The analyst asks if Tesla could share KPIs on Tesla’s Robotaxi rollout. Tesla noted that it only has a handful of vehicles for now, but the company has more than 7,000 driverless miles in Austin so far. Elon also emphasized that the Robotaxi service is designed for maximum comfort and safety, and that the Cybercab is designed to be optimal when it comes to cost. “Cost per mile for the Cybercab will be little,” Musk said.
“Tesla Roboatxi fleet will go from tiny to gigantic in probably a very short period of time,” Musk added.
17:15 CT – Adam Jonas of Morgan Stanley asked if Elon is comfortable with having just 13% control of Tesla. Elon Musk admitted that this is a major concern for him, and he is hoping that the topic could be discsused in the upcoming annual shareholder meeting.
Elon joked that he wants to have enough control in Tesla that he cannot be ousted by activist investors, but not tool large that he cannot be removed, just in case he goes crazy. He reiterated the idea that he would be joined by several Optimus robots onstage at the upcoming annual shareholder meeting.
17:21 CT – Barclays asks Elon about the idea of putting non-Tesla vehicles being put in the Robotaxi network. Elon admitted that Tesla has really not thought about it much, though the company is extremetly focused on safety.
Goldman Sachs asked if Tesla could comment on FSD subscription trends. Tesla noted that since FSD V12 was launched in North America, there has been a notable improvement in consumer adoption. When asked if more price adjustments for FSD should be expected, Elon noted that Tesla is in a transition period in the United States. He admitted that Tesla could have a few rough quarters, but once autonomy is at scale, he would be surprised if Tesla’s economics are not compelling.
17:29 CT – Truist asked about Tesla’s more affordable models and any updates on what it would look like. Elon Musk joked that it would just look like the Model Y. He also noted that people desire Teslas, but the cars are still not affordable enough.
When asked about xAI and Tesla, Elon Musk explained that the two companies are very different. He noted that there are also some people that like to work in xAI but not Tesla, and vice versa. Would they like to work on superintelligence, or real-world AI? Both are compelling endeavors.
17:30 CT – And that wraps up Tesla’s second quarter 2025 earnings call! Thank you so much for following along as we covered this event. Until the next time!
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