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Hey, Toyota: Tesla may not have a ‘Chef,’ but at least their food doesn’t suck
At some point or another, most of us have cooked a meal for others. If you did a reasonably good job making a meal, someone may say: “You should have been a Chef.” Whether it is a hobby in your spare time or you spent multiple years at a culinary institute, cooking is one of the few things in life that everyone has to experience at some point or another. It could be stovetop ramen or a fine piece of beef with a slice of foie gras. Whatever it is, you do it to your liking, and you usually think you did it well.
However, having the title of “Chef” does not insinuate that someone is good at cooking. Some people study things for several years, and they unfortunately just do not have a knack for it. Most of us have gone to fine dining restaurants at some point or another in our lives, and we prepare ourselves to fully commit and make ourselves vulnerable to the culinary works of whoever is commanding the kitchen that evening. But sometimes, the food simply isn’t to our liking, and you say to yourself, “How could this person ever be considered a Chef?”
Toyota seems to forget that “Chef” doesn’t mean you can cook. In this case, being the head of an automotive company doesn’t mean you’re innovative, good for the job, or even right for the job.
Yet, Akio Toyoda, the President of Toyota, runs his grandfather’s business and was bold enough to cast some stones at Tesla and Elon Musk.
Toyota CEO attempts Tesla analogy and fails: ‘They aren’t really making something that’s real’
“We are losing when it comes to the share price. But when it comes to products, we have a full menu that will be chosen by customers,” Toyoda said. “They aren’t really making something that’s real, people are just buying the recipe. We have the kitchen and chef, and we make real food.”
As if comparing cooking to automotive wasn’t confusing enough, Toyoda actually thinks that Tesla is inferior to his company, even though they don’t have a pure EV in their lineup. They do have a Plug-In Hybrid EV with the Prius PHEV. Still, the company didn’t make any pure EVs because it believes hybrids are “a better bridge between ICE vehicles and hydrogen fuel-cell vehicles,” according to a 2019 article from Car and Driver.
Even still, Toyoda’s apparent attempt to derail and discredit Tesla’s automotive domination through 2020 was weak.
Your meal this evening will be prepared by Chef Elon Musk
Elon Musk probably doesn’t cook very often for the family. He’s spending his many waking hours trying to figure out what moves will take Tesla to the next level. He likely doesn’t have time to whip up a full dinner for his kids or his partner, Grimes.
Instead, Musk’s full focus is on Tesla. Because of his full-fledged obsession with “accelerating the world’s transition to sustainable energy,” Musk has often said that Tesla’s real competitors are those who refuse to adapt to electrification, and not entities who are embracing the EV revolution, like Volkswagen, for example. Even still, Musk hasn’t gone out of his way to attack CEOs or Presidents of automotive companies that are not willing to build an EV, or a lineup of them, for that matter. Instead, his efforts are solving manufacturing, making cars more affordable, and ensuring the company’s customers that his products are fun to operate.

The Appetizer
Toyota once had an electric car: The RAV4 EV, but it was discontinued in 2014, according to its website. However, the brand has stated that it will produce six new EV models that will launch over the next five years, citing “global demand” as the reason for the embrace of sustainable transportation. However, unveiling three vehicles that are eerily similar to the Smart Car wasn’t exactly what consumers had planned. Therefore, the company will begin to go after the U.S., Europe, and China: three locations with an unquenchable thirst for electric transportation. They will likely enter China before any other market.
The thing is, Toyota doesn’t seem to have a plan, as of now, to transition to a fully electric lineup. Perhaps this is what Toyoda meant by “we have a full menu.”
Like the fiery and passionate Gordon Ramsay, some chefs would say having a “full menu” is not necessarily a good thing. Having a concentration and focusing on one style of food is advantageous for not only the chefs but also for the customers.
Cars are no different. Trying to build a lineup of ICE cars, PHEVs, Hybrids, EVs, and Hydrogen Fuel Cell vehicles will have Toyota in a scenario where they are trying to balance so many different power sources. If Toyota plans to attack each subsection of a vehicle with 5-7 models, there is going to be a lot of different strategies going on, and it could spell confusion. Floyd Mayweather once used this to insult SportsCenter anchor Brian Kenny, stating he was “a Man of many traits, but a Master of Nothing.”
It might be easier to focus on one style of car, maybe two. Not five, Toyota.
The Main Course
Tesla and Toyota both have a track record of success. While Toyota’s is longer and more reputable than Tesla’s, just because of a longer existence, Tesla has influenced an entire industry to transition from what they are familiar with. Many car companies focused on creating fast, efficient, and affordable passenger cars powered by fossil fuels. Now that Tesla has come along and proven that EVs are fun, affordable, and good for the environment, massive brands like Ford and Volkswagen are committing themselves to electrification in the future. While some have more ambitious plans than others, there is nothing wrong with taking your time. As long as a company plans to transition away from gas and diesel and into EVs, it will have some backing from sustainability supporters.
The Dessert
Unlike most desserts, this one isn’t going to be very sweet.
Listening to the head of one of the largest car companies in the world cast stones at Tesla and Elon Musk is quite shocking. “They wanna see you do good, but never better than them” comes to mind here. At one point, Toyoda may have been hoping Tesla could introduce an EV that would give the company some inspiration. In fact, as a company, Toyota may have wanted someone else to dive into EVs so that it could learn from someone else’s mistakes. However, Tesla has had plenty of those mistakes, but its resiliency, which was highlighted by Elon Musk in a series of Tweets earlier this week, has made it the most valuable car company in the world.
Who is Number 2? Toyota.
Check, please.
News
Tesla lands massive deal to expand charging for heavy-duty electric trucks
Tesla has landed a massive deal to expand its charging infrastructure for heavy-duty electric trucks — and not just theirs, but all manufacturers.
Tesla entered an agreement with Pilot Travel Centers, the largest operator of travel centers in the United States. Tesla’s Semi Chargers, which are used to charge Class 8 electric trucks, will be responsible for providing energy to various vehicles from a variety of manufacturers.
The first sites are expected to open later this Summer, and will be built at select locations along I-5 and I-10, major routes for commercial vehicles and significant logistics companies. The chargers will be available in California, Georgia, Nevada, New Mexico, and Texas.
Each station will have between four and eight chargers, delivering up to 1.2 megawatts of power at each stall.
The project is the latest in Tesla’s plans to expand Semi Charging availability. The effort is being put forth to create more opportunities for the development of sustainable logistics.
Senior Vice President of Alternative Fuels at Pilot, Shannon Sturgil, said:
“Helping to shape the future of energy is a strategic pillar in meeting the needs of our guests and the North American transportation industry. Heavy-duty charging is yet another extension of our exploration into alternative fuel offerings, and we’re happy to partner with a leader in the space that provides turnkey solutions and deploys them quickly.”
Tesla currently has 46 public Semi Charger sites in progress or planned across the United States, mostly positioned along major trucking routes and industrial areas. Perhaps the biggest bottleneck with owning an EV early on was charging availability, and that is no different with electric Class 8 trucks. They simply need an area to charge.
Tesla is spearheading the effort to expand Semicharging availability, and the latest partnership with Pilot shows the company has allies in the program.
The company plans to build 50,000 units of the Tesla Semi in the coming years, and with early adopters like PepsiCo, DHL, and others already contributing millions of miles of data, fleets are going to need reliable public charging.
🚨 Pilot working with Tesla to install and expand Semi Chargers is a perfect example of two industry leaders working together for the greater good.
As more commerce companies expand into EVs, Semi Charger will be more commonly available for electrified fleets, making efforts… pic.twitter.com/VPLIYyq15b
— TESLARATI (@Teslarati) January 27, 2026
Tesla is partnering with other companies for the development of the Semi program, most notably, a conglomeration with Uber was announced last year.
Tesla lands new partnership with Uber as Semi takes center stage
The ride-sharing platform plans to launch the Dedicated EV Fleet Accelerator Program, which it calls a “first-of-its-kind buyer’s program designed to make electric freight more affordable and accessible by addressing key adoption barriers.”
The Semi is one of several projects that will take Tesla into a completely different realm. Along with Optimus and its growing Energy division, the Semi will expand Tesla to new heights, and its prioritization of charging infrastructure.
Elon Musk
Elon Musk’s Boring Company opens Vegas Loop’s newest station
The Fontainebleau is the latest resort on the Las Vegas Strip to embrace the tunneling startup’s underground transportation system.
Elon Musk’s tunneling startup, The Boring Company, has welcomed its newest Vegas Loop station at the Fontainebleau Las Vegas.
The Fontainebleau is the latest resort on the Las Vegas Strip to embrace the tunneling startup’s underground transportation system.
Fontainebleau Loop station
The new Vegas Loop station is located on level V-1 of the Fontainebleau’s south valet area, as noted in a report from the Las Vegas Review-Journal. According to the resort, guests will be able to travel free of charge to the stations serving the Las Vegas Convention Center, as well as to Loop stations in Encore and Westgate.
The Fontainebleau station connects to the Riviera Station, which is located in the northwest parking lot of the convention center’s West Hall. From there, passengers will be able to access the greater Vegas Loop.
Vegas Loop expansion
In December, The Boring Company began offering Vegas Loop rides to and from Harry Reid International Airport. Those trips include a limited above-ground segment, following approval from the Nevada Transportation Authority to allow surface street travel tied to Loop operations.
Under the approval, airport rides are limited to no more than four miles of surface street travel, and each trip must include a tunnel segment. The Vegas Loop currently includes more than 10 miles of tunnels. From this number, about four miles of tunnels are operational.
The Boring Company President Steve Davis previously told the Review-Journal that the University Center Loop segment, which is currently under construction, is expected to open in the first quarter of 2026. That extension would allow Loop vehicles to travel beneath Paradise Road between the convention center and the airport, with a planned station located just north of Tropicana Avenue.
News
Tesla leases new 108k-sq ft R&D facility near Fremont Factory
The lease adds to Tesla’s presence near its primary California manufacturing hub as the company continues investing in autonomy and artificial intelligence.
Tesla has expanded its footprint near its Fremont Factory by leasing a 108,000-square-foot R&D facility in the East Bay.
The lease adds to Tesla’s presence near its primary California manufacturing hub as the company continues investing in autonomy and artificial intelligence.
A new Fremont lease
Tesla will occupy the entire building at 45401 Research Ave. in Fremont, as per real estate services firm Colliers. The transaction stands as the second-largest R&D lease of the fourth quarter, trailing only a roughly 115,000-square-foot transaction by Figure AI in San Jose.
As noted in a Silicon Valley Business Journal report, Tesla’s new Fremont lease was completed with landlord Lincoln Property Co., which owns the facility. Colliers stated that Tesla’s Fremont expansion reflects continued demand from established technology companies that are seeking space for engineering, testing, and specialized manufacturing.
Tesla has not disclosed which of its business units will be occupying the building, though Colliers has described the property as suitable for office and R&D functions. Tesla has not issued a comment about its new Fremont lease as of writing.
AI investments
Silicon Valley remains a key region for automakers as vehicles increasingly rely on software, artificial intelligence, and advanced electronics. Erin Keating, senior director of economics and industry insights at Cox Automotive, has stated that Tesla is among the most aggressive auto companies when it comes to software-driven vehicle development.
Other automakers have also expanded their presence in the area. Rivian operates an autonomy and core technology hub in Palo Alto, while GM maintains an AI center of excellence in Mountain View. Toyota is also relocating its software and autonomy unit to a newly upgraded property in Santa Clara.
Despite these expansions, Colliers has noted that Silicon Valley posted nearly 444,000 square feet of net occupancy losses in Q4 2025, pushing overall vacancy to 11.2%.