News
After Tesla trademarked ‘CYBERBACKPACK,’ the product’s inventor sits at a crossroads
Riz Nwosu was inspired when he went to the Tesla Cybertruck unveiling in 2019. After snagging some pictures with the newly-revealed Cybertruck and company CEO Elon Musk, Riz developed a backpack inspired by the futuristic pickup he saw in Hawthorne, California, in late 2019. By December 2021, he had a prototype and a website. Less than six months later, he found Tesla had trademarked the name of his product.
Since December, Riz says he has been developing the “CYBERBACKPACK,” an idea that blossomed from a product unveiling nearly two and a half years ago. “I began designing and building what would become the Cyberbackpack,” Riz said in a blog post he published shortly after reports of Tesla trademarking the name. This all occurred just six months ago, with the first prototypes arriving at his house in March 2022. Later that month, the product would launch on ProductHunt and Spotify, as Riz had received plenty of inquiries from potential customers.
Elon Musk’s talk at Tesla Giga Texas Cyber Rodeo: updates and details
In March, Riz reached out to Tesla CEO Elon Musk on Twitter and other prominent figures within the company, looking to collaborate on the idea. He felt as if the Cyberbackpack would be something both he and the automaker could benefit from. The Cybertruck, with its mass appeal and loyal following, would likely do well in a “backpack” version, and it would be a dream for Riz, who purchased his first Tesla in March 2016.
On April 5, Tesla trademarked the “CYBERBACKPACK” name, bringing some speculation that the automaker had approached the fan to purchase or collaborate on his idea. After all, Riz’s website, Cyberbackpack.com, was not active when the initial reports came out earlier this week, which only fueled the speculation that Tesla probably liked the idea and decided to approach him about it. Riz was alarmed, however, as Tesla didn’t contact him about the bag, nor his idea or the name of the product. They had instead trademarked the name of the backpack, which sent Riz into a state of confusion.
November 2019
I attended the unveiling of the Cybertruck where I got to meet Elon Musk, a person I have admired and respected for many years.Pop Quiz: How many Africans do you see in this photo? It’s definitely not equal to one. pic.twitter.com/MTLpB4lEUA
— Riz (@Riz) April 14, 2022
“I decided to temporarily take the site down after receiving a bunch of orders and reaching out to Tesla,” Riz told Teslarati in a statement. “I thought it best to rework the site and get my manufacturer setup properly and then relaunch.”
“Tesla never contacted me.”
Teslarati contacted several patent and trademark law firms, and representatives essentially explained Tesla may have trademarked the name to protect itself from any repercussions that could come from the product’s design. One lawyer explained to us it was a “strategic” and “defensive” strategy that Tesla may use to avoid a situation like Apple did with its AirPods. Apple had so many counterfeit AirPod designs on the market that eventually, it had to do damage control on knockoffs, as some were catching fire or having other dangerous malfunctions. The issue is that Apple could prove that consumers immediately think of “Apple” when they see designs of AirPod knockoffs. This is essentially dangerous to Apple, even though they did not create the AirPod knockoffs, because consumer sentiment relates that design to Apple, and not to a third-party company.
Tesla could technically argue the same thing, legal experts told us. People may see the Cyberbackpack’s design and immediately think Tesla designed it. If negativity were to come from that design in any way, people would likely relate the backpack to Tesla and not to a third-party company, which could damage Tesla’s name.
Riz ultimately filed his own trademark application several days ago, with a “first use” date of December 2021, when he built the website and came up with the design. A loyal Tesla fan and supporter, Riz just wants to work with the company to help fulfill the idea. “My goal is to work with Tesla on some fashion to distribute the product. That’s why I reached out initially. However if that does not happen, then I would like to continue marketing and selling on my site,” he told us.
Dear Twitter, do your thing ??
.@elonmusk @Tesla @Teslarati @InsideEVs @ElectrekCo #ElonMusk #elon #tesla #cyberbackpack pic.twitter.com/gPxJVcp50X— Riz (@Riz) April 16, 2022
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla Europe builds momentum with expanding FSD demos and regional launches
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla has been notably active across Europe in recent weeks, expanding its Full Self-Driving (Supervised) ride-along program, entering a new market, and showcasing its newest vehicles across multiple regions.
Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year.
Tesla Europe recently announced the expansion of its FSD (Supervised) ride-along experiences, inviting the public to experience the system on local roads. Initially available in Italy, France, and Germany when it launched, the program has now expanded to Hungary, Finland, and Spain.
The ride-along program allows participants to ride in the passenger seat and observe how FSD Supervised handles real-world traffic scenarios, including dense urban driving and other challenging conditions. Tesla has positioned the initiative as a way to familiarize European drivers and regulators with the system’s capabilities in everyday use. The program has received positive reviews so far, with many being impressed by FSD’s real-world capabilities.
Tesla also recently launched operations in Slovakia with a pop-up store and multi-day public event in Bratislava, as noted in an EV Wire report. The launch, held from January 16 to 18 at the Eurovea Mall Promenade, featured test drives, vehicle displays, including the Cybertruck, as well as family-focused attractions such as a mini-Tesla racetrack.
Local observers noted that Tesla Optimus was also shown at the event, while the Tesla Owners Slovakia club welcomed the brand with a coordinated light show near the Slovak National Theater. Tesla Europe later shared its appreciation for Slovakia in a post on its official social media account on X, stating, “Thanks, Slovakia, for the amazing last 3 days & for giving us such a warm welcome!”
Tesla’s Slovakia entry follows a familiar pattern used by the company in other European markets. Tesla opened a pop-up store in Bratislava as an initial step, with plans for a permanent showroom and a potential service center at a renovated site previously occupied by a Jeep and Dodge dealership. Tesla has used a similar approach in markets such as Czechia and Lithuania, where permanent facilities followed within a few months of pop-up launches.
Slovakia already has six Supercharging sites totaling 46 Superchargers, including two locations in Bratislava, providing early infrastructure support for Tesla owners. Tesla staff program manager Supratik Saha described the Slovakia launch as a strategic expansion in the heart of the EU, citing the country’s strong automotive manufacturing base and appetite for advanced technology.
Beyond the EU, the company also marked another milestone with the first Cybertruck deliveries in the United Arab Emirates, signaling continued geographic expansion for Tesla’s newest vehicle. Just like Tesla Slovakia, the Cybertruck also received a warm welcome from the UAE’s EV community.
News
Tesla Sweden maintains Trelleborg port deal despite union blockade
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg.
Tesla Sweden is still storing vehicles at the Port of Trelleborg despite the ongoing blockades against the company from the country’s labor unions.
Tesla still at Port of Trelleborg
As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg. This allows the company to keep vehicles at the port while imports into Sweden continue. This was despite the Transport Workers’ Union’s blockade, which was aimed at halting the loading and unloading of Tesla vehicles in the area.
Local union leader Jörgen Wärja, chairman of Transport and an employee representative on the port company’s board, confirmed that the agreement was still active. “The agreement has not been terminated. You want to have the money instead of having empty warehouses. I understand the reason, but I do not support it,” Wärja said
The local union leader also noted that he visited Tesla’s storage area earlier this week. “There were a lot of cars. I was surprised that there were so many, actually,” he said.
Tesla had been able to bring vehicles into Sweden via passenger ferries at Trelleborg, a method that unions said allowed the company to bypass the blockade, DA noted. According to estimates from IF Metall, the workaround enabled Tesla to deliver thousands of cars to Sweden each year.
Port defends decision
The Port of Trelleborg did not issue a comment on its current agreement with Tesla, but said it had complied with union sympathy measures. Documents reviewed by Swedish media showed that the contract with Tesla was being extended in six-month intervals.
Port CEO Malin Collin noted that the port would not discuss individual customer arrangements. “We do not go into details regarding any customer agreements. We have continuous dialogue with potential tenants, and this is not unique to any location,” Collin wrote in an email.
The CEO added that the port was following legal requirements related to the labor dispute. “We have taken note of the Transport Workers’ Union’s decision on sympathy measures and are of course following applicable legislation and the requirements placed on us as employers,” Collin said.
Jörgen Wärja, for his part, stated that the issue was not whether Tesla’s imports into Sweden could be fully stopped, but whether the port should provide logistical support to the electric vehicle maker during an active conflict. “The port shouldn’t have anything to do with Tesla at all, we believe,” he said. “It’s purely moral. Whether you honor a conflict or not. If you say you support Transport’s sympathetic actions against Tesla, it becomes a double standard.”
Elon Musk
Elon Musk shares insights on SpaceX and Tesla’s potential scale
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale.
In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.
Space-based energy
In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.
That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.
Autonomy and robots
In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.
Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area.
