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Tesla's battle lines are drawn with retail investors on one side and Wall St on another

(Photo: Andres GE)

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There are very few stocks in the market that inspire such volatility as American electric car maker Tesla (NASDAQ:TSLA). The company has been on a tear lately, propelled by positive Q4 2019 results and emphasized by an ever-growing number of ardent supporters online. Yet amidst these victories, it appears that Tesla has finally reached a point where the battle lines are now being drawn between the company’s supporters, particularly its retail investors and analysts from Wall Street.

Tesla is a tricky company to evaluate, mainly since it covers several industries. The electric car maker is currently the second-largest automaker in the world by market value, though it only produces and delivers a fraction of the vehicles that veteran car companies sell every year. In 2019, Tesla sold just over 367,000 vehicles. Volkswagen, the third-largest automaker according to market cap, sold over 6 million units

But the Tesla story is never just about the company’s electric cars. A look at Tesla’s mission shows that the company’s goals are bigger than just selling cars and making money doing so. Tesla aims to accelerate the world’s transition to sustainability, and making electric cars that are better than petrol-powered vehicles is but a crucial part of the puzzle. This also means that there are dimensions to the company that lies far beyond that of its electric car business. 

Tesla Solar Roof (Source: Tesla)

It is this last point where the divergence is most evident between Tesla’s supporters and Wall Street analysts. Tesla shareholders, many of whom actually own the company’s products, are intimately familiar with CEO Elon Musk’s overall plans and goals, as well as the scope of the company’s numerous business. Very few of those who own a Model 3, for example, are not aware that Tesla also makes solar roof tiles, or residential batteries like Powerwalls, or grid-scale batteries like Megapacks for that matter. 

Unfortunately, a good number of analysts who cover TSLA stock seem to be stuck under the impression that the company is an automaker, full stop. A look at analysts and critics who frequent media outlets such as CNBC shows that very few actually consider the potential, or even recognize the existence of Tesla Energy, a business that legendary billionaire Ron Baron believes could be just as big as the company’s electric car business. Even fewer acknowledge the value of Tesla’s Autopilot data, which are gathered from real-world miles. 

This could be seen in Wall Street’s estimates on Waymo, a Google-based company aimed at developing and deploying a self-driving service. Morgan Stanley analyst Brian Nowak wrote in a note to clients last year that the startup is worth $105 billion because of its self-driving technology, and that’s a conservative estimate. Before last year’s update, Nowak valued Waymo at a far more optimistic $175 billion. In comparison, Tesla’s current valuation, as of last Friday’s close, stood at $134 billion. That amount included the company’s auto business, its energy business, and its autonomous driving tech. 

Tesla Autopilot (Source: Elon Musk | Twitter)

As is the nature of Tesla stock, the company’s full potential is usually acknowledged and considered only by the company’s most ardent supporters on the Street. So for now, there is very little chance that the perception of Tesla between its retail supporters and traditional analysts will converge anytime soon. This divergence became a focal point in the company’s recent Q4 2019 earnings call, when Elon Musk admitted that retail investors might have a better grasp of the company’s plans than conventional Wall Street analysts. 

“I do think that a lot of retail investors actually have deeper and more accurate insights than many of the big institutional investors and certainly better insight than many of the analysts. It seems like if people really looked at some of the smart retail investor analysts and what some of the smart smaller retail investors predicted about the future of Tesla, you would probably get the highest accuracy and remarkable insight from some of those predictions,” Musk said.

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Tesla will likely remain a polarizing company for years to come. That said, Tesla Energy’s ramp is upon the market already, and the company’s Solarglass Roof V3 are now being installed to a growing number of homes in the United States. Tesla’s Full Self-Driving system is also closing in on being feature-complete. Overall, it seems that it will only be a matter of time before the true potential of Tesla emerges, and when it does, one would have to deny a whole lot of the company to consider it just as an automaker. 

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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Investor's Corner

Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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Elon Musk gives his most telling Tesla-SpaceX merger conversation yet

Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.

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Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.

Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”

The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.

Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.

Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking

The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.

Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.

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