Investor's Corner
Tesla bear gets shot down after insisting that ‘competition’ is coming for TSLA
A Tesla (NASDAQ:TSLA) bear’s arguments about the impending arrival of competitors in the electric car market was boldly shut down in a recent segment on CNBC’s Squawk Box. During the exchange, veteran journalist Phil LeBeau aired what could only be described as a longtime sentiment from Tesla investors: After all those predictions, where are Tesla’s supposed competitors?
The Squawk Box segment featured Tasha Keeney of Ark Invest and Craig Irwin of Roth Capital Partners, each one representing the bull and bear side for TSLA stock. While Keeney reiterated ARK’s optimistic stance on Tesla and its potential in the full self-driving market, Irwin instead focused on what he alleged was the electric car maker’s disadvantage in battery technology. The Tesla bear insisted that Tesla is currently paying $240/kWh for its cells from Japan while Porsche and Volkswagen are paying $250/kWh. This was a point that Phil LeBeau directly addressed, citing the findings of Sam Jaffe from Cairn Energy Research, who estimated that Tesla has reached costs of around $116 per kWh for its battery cells.
The Roth Capital Partners analyst added that he is taking a bearish stance against Tesla now due to the incoming wave of competitors that are coming to the market. Irwin specifically pointed to the Porsche Taycan as one of these vehicles.
“It’s starting this year. That’s why I chose to initiate with a bearish perspective. Porsche is going to come on with the Taycan, you’ve got Kia, you’ve got the I-PACE… You got to look at the history, so the Cayenne, the first thing they said 10, then they said 20, then it became 40. So it ramped very very quickly. They set expectations low, make a lot of money on the front end, and ramp. Porsche, their business is making money. They’re not about, you know, fluffing numbers. So if they think they can sell 30,000 cars into the market over the next 18 months and make a great profit on it, they’ll do it. But they’re not gonna flood the market to a point you know, it compresses margins,” Irwin claimed.
Irwin’s thesis was immediately met by a rebuttal from LeBeau, who noted that the argument for Tesla competitors has been going on for a long time. The CNBC journalist argued that it is better for other carmakers to start showing (not just telling) how they can actually compete with Tesla by releasing a real, compelling electric vehicle.
“I think it poses a problem for Tesla from the standpoint of ‘Let’s finally see this vehicle.’ I honestly believe based on Tesla owners that I’ve talked with as well as those who track the company, we’re tired of hearing ‘the competitors are coming, the competitors are coming.’ Bring it out. Bring it out, and if Porsche’s Taycan is as impressive as the initial indications are, then it will be a threat to Tesla, but until then, this is a little bit like The Boy (Who) Cried Wolf. We hear it all the time. ‘There’s a wave of vehicles coming.’ Well, that wave of vehicles isn’t here yet. It was supposed to be here by 2019. It’s not here yet. When does it get here? If I’m a Tesla investor, I’m not too worried about this argument until we start to see these vehicles,” LeBeau retorted.
Phil LeBeau was actually being quite generous when he noted that the Porsche Taycan will be a threat to Tesla. Porsche is a niche carmaker, and it is a company that prioritizes the exclusivity of its vehicles. At most, the Taycan will eat into the Model S’ sales since they compete in the same segment. The German-made all-electric car from Porsche will not compete in the same mass-market segment as the Model 3, or the Model Y for that matter.
One thing that Tesla skeptics always seem to forget is that electric vehicles from other carmakers will not kill or overwhelm Tesla. Instead, they are vehicles that contribute to the mission of the electric car maker, which is to encourage the world to shift away from the internal combustion engine. Thus, every Taycan and I-PACE that is sold is not a lost sale for Tesla; it is a lost sale for gas and diesel-powered vehicles.
Watch the recent TSLA bull vs. bear debate in CNBC’s Squawk Box in the video below.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
NHTSA just escalated its Tesla Cybercab investigation in a big way
