Investor's Corner
Tesla bear gets shot down after insisting that ‘competition’ is coming for TSLA
A Tesla (NASDAQ:TSLA) bear’s arguments about the impending arrival of competitors in the electric car market was boldly shut down in a recent segment on CNBC’s Squawk Box. During the exchange, veteran journalist Phil LeBeau aired what could only be described as a longtime sentiment from Tesla investors: After all those predictions, where are Tesla’s supposed competitors?
The Squawk Box segment featured Tasha Keeney of Ark Invest and Craig Irwin of Roth Capital Partners, each one representing the bull and bear side for TSLA stock. While Keeney reiterated ARK’s optimistic stance on Tesla and its potential in the full self-driving market, Irwin instead focused on what he alleged was the electric car maker’s disadvantage in battery technology. The Tesla bear insisted that Tesla is currently paying $240/kWh for its cells from Japan while Porsche and Volkswagen are paying $250/kWh. This was a point that Phil LeBeau directly addressed, citing the findings of Sam Jaffe from Cairn Energy Research, who estimated that Tesla has reached costs of around $116 per kWh for its battery cells.
The Roth Capital Partners analyst added that he is taking a bearish stance against Tesla now due to the incoming wave of competitors that are coming to the market. Irwin specifically pointed to the Porsche Taycan as one of these vehicles.
“It’s starting this year. That’s why I chose to initiate with a bearish perspective. Porsche is going to come on with the Taycan, you’ve got Kia, you’ve got the I-PACE… You got to look at the history, so the Cayenne, the first thing they said 10, then they said 20, then it became 40. So it ramped very very quickly. They set expectations low, make a lot of money on the front end, and ramp. Porsche, their business is making money. They’re not about, you know, fluffing numbers. So if they think they can sell 30,000 cars into the market over the next 18 months and make a great profit on it, they’ll do it. But they’re not gonna flood the market to a point you know, it compresses margins,” Irwin claimed.
Irwin’s thesis was immediately met by a rebuttal from LeBeau, who noted that the argument for Tesla competitors has been going on for a long time. The CNBC journalist argued that it is better for other carmakers to start showing (not just telling) how they can actually compete with Tesla by releasing a real, compelling electric vehicle.
“I think it poses a problem for Tesla from the standpoint of ‘Let’s finally see this vehicle.’ I honestly believe based on Tesla owners that I’ve talked with as well as those who track the company, we’re tired of hearing ‘the competitors are coming, the competitors are coming.’ Bring it out. Bring it out, and if Porsche’s Taycan is as impressive as the initial indications are, then it will be a threat to Tesla, but until then, this is a little bit like The Boy (Who) Cried Wolf. We hear it all the time. ‘There’s a wave of vehicles coming.’ Well, that wave of vehicles isn’t here yet. It was supposed to be here by 2019. It’s not here yet. When does it get here? If I’m a Tesla investor, I’m not too worried about this argument until we start to see these vehicles,” LeBeau retorted.
Phil LeBeau was actually being quite generous when he noted that the Porsche Taycan will be a threat to Tesla. Porsche is a niche carmaker, and it is a company that prioritizes the exclusivity of its vehicles. At most, the Taycan will eat into the Model S’ sales since they compete in the same segment. The German-made all-electric car from Porsche will not compete in the same mass-market segment as the Model 3, or the Model Y for that matter.
One thing that Tesla skeptics always seem to forget is that electric vehicles from other carmakers will not kill or overwhelm Tesla. Instead, they are vehicles that contribute to the mission of the electric car maker, which is to encourage the world to shift away from the internal combustion engine. Thus, every Taycan and I-PACE that is sold is not a lost sale for Tesla; it is a lost sale for gas and diesel-powered vehicles.
Watch the recent TSLA bull vs. bear debate in CNBC’s Squawk Box in the video below.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.