Investor's Corner
Tesla’s (TSLA) Elon Musk is currently the auto industry’s most tenured CEO
Tesla (NASDAQ:TSLA) might easily be considered as a young, upstart electric car maker, but the company is actually being led by the car industry’s most tenured CEO today. In what could only be described as a twist of fate and a stroke of irony, Elon Musk has become the longest-serving CEO in today’s auto segment, having taken Tesla’s chief executive seat back in 2008.
Musk emerged as the car industry’s longest-serving CEO in May, when then-Daimler CEO Dieter Zetsche, who had been serving as the German automaker’s chief executive since 2006, announced his retirement after 13 years on the job. And Zetsche was not the only one. The Renault-Nissan-Mitsubishi alliance also saw notable turnovers in the group’s CEO positions this year.
Back in January, Renault attracted headlines following veteran CEO Carlos Ghosn’s resignation over his alleged connection with a high-profile financial scandal. Last month, Mitsubishi, which maintains a notable presence in markets such as Southeast Asia, also announced the departure of its CEO, Osamu Masuko, who has been leading the company for the last five years. Even South Korean automaker Hyundai, which produces the practical and well-received Kona EV, saw some turnover in its executive positions earlier this year, with Chung Eui-sun being dubbed as co-CEO with Lee Won-hee, who also took over the chief executive post this year.
Following is a list of car company CEOs as well as their tenure as chief executive of their respective companies (H/T to Benzinga).
- Tesla: Elon Musk in 2008
- Toyota: Akio Toyoda, 2009
- General Motors (GM): Mary Barra, 2014
- Peugeot: Carlos Tavares, 2014
- Honda: Takahiro Hachigo, 2015
- BMW: Harald Krüger, 2015 (though he has recently confirmed that he will be stepping down as BMW’s CEO)
- Ford: Jim Hackett, 2017
- Nissan: Hiroto Saikawa, 2017
- Mazda: Akira Marumoto, 2018
- Volkswagen: Herbert Diess, 2018
- Fiat Chrysler: Michael Manley, 2018
- Suzuki: Toshihiro Suzuki, 2018
- Daimler: Ola Kaellenius, 2019
- Renault: Thierry Bolloré, 2019
- Mitsubishi: Takao Kato, 2019
Tesla gets a bad reputation at times for allegedly being a car company that cannot retain talent. Yet, together with Elon Musk, several of the electric car maker’s key executives have been with Tesla for long periods of time. Among these are CTO JB Straubel and Chief Designer Franz von Holzhausen, as well as President of Automotive Jerome Guillen, who joined Tesla back in 2010, before the first Model S rolled off the line. Other executives that recently rose through the ranks, such as CFO Zach Kirkhorn, have also been with the company since the days of the original Tesla Roadster.
It is evident from Tesla’s growing pains that Elon Musk is still learning the ropes as the company’s chief executive. This became evident during Tesla’s Model 3 production ramp, a “bet the company” strategy that Musk describes as one of the most arduous points in his career. These experiences ultimately give Musk a certain advantage over his fellow CEOs in the auto market, as it allows him to have a clear vision of Tesla’s strengths and weaknesses. This, in turn, enables him to roll out strategies that benefit the company in the long-term. An excellent example of this is Gigafactory 1 in Nevada, a substantial investment that was once deemed a folly by critics, but is turning out to be an act of remarkable foresight today.
Musk is recognized for being a disruptive visionary, and he really is. Nevertheless, it should be noted that the Tesla and SpaceX CEO also deserves some credit for being a leader that sticks with a company through every up and down. Part of this is likely due to the fact that he sincerely fights for Tesla and its mission of accelerating the advent of sustainable energy. Ultimately, this could very well be a big difference-maker for Tesla’s chances of survival and potential success.
Elon Musk
SpaceX just got the green light Starship has waited years for
The FAA has cleared Starship Flight 14, setting up SpaceX’s first orbital attempt on Monday.
SpaceX has cleared the last regulatory hurdle standing between Starship and its first trip to orbit. The Federal Aviation Administration issued the launch license for Starship Flight 14 late Saturday, keeping the mission on track for liftoff Monday, September 28, from Pad 2 at Starbase, Texas.
The 75 minute launch window opens at 7:15 a.m. Central, and Boca Chica Beach closures are also scheduled for September 29 and 30 as backup dates. This will be Starship’s first revenue generating mission.
The license was the missing piece after SpaceX completed a full wet dress rehearsal with Booster 21 and Ship 41 on September 24. At the time, the company said the flight remained on track pending regulatory approval. Because Flight 14 flies an orbital profile, the FAA had to sign off on a modified license that met its safety, payload and financial responsibility requirements.
Observers combing through the new FAA paperwork also noticed that lightning no longer appears among Starship’s listed launch hazards. If that holds, it matters more for where Starship is headed than for Monday’s attempt. Florida and Louisiana, home to LC-39A and the planned Starbase Louisiana site, see some of the most frequent lightning in the United States.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Flight 14 is the mission SpaceX has been building toward for months. Ship 41 will carry 26 Starlink V3 satellites, the first operational V3 units to be deployed, and attempt roughly six orbits at about 275 kilometers over a flight lasting just under 10 hours. SpaceX says the ship will only perform its orbital insertion burn after flight controllers confirm enough hardware redundancy remains for the deorbit burn at the end of the mission. Ship 41 is targeting a splashdown in the Pacific west of Chile, while Super Heavy will return to the Gulf of Mexico.
The date carries some symbolism as well. A Monday launch would come 10 years and one day after Elon Musk first presented the Interplanetary Transport System, the design that became Starship, at the International Astronautical Congress in Guadalajara, Mexico.
SpaceX has not announced what comes next, but air traffic planning slides reported this week, list Flight 15 no earlier than October 19 and a first Starship launch from LC-39A in Florida no earlier than October 30. Both dates depend on how Monday goes.
Investor's Corner
Tesla Optimus Gen 3 shows off a cleaner, factory-ready design in new app discovery
Renders hidden inside Tesla’s Android app show Optimus Gen 3’s design before any official reveal.
Tesla may have accidentally given a first look at its newest Optimus Gen 3 humanoid robot when photos were found in the Tesla smartphone app.
Design files tucked inside a recent Android version of the Tesla app appear to show the third generation humanoid robot next to the older Gen 2.5 prototype. The assets were extracted from the app package by Tesla community member @wholemars, who posted the renders on X late Tuesday night before deleting them. The Tesla Newswire reshared the side by side comparison on Wednesday, and the images have circulated widely since.

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X
The files are labeled “gen3” and were built as models for Tesla app’s own interface, as validated directly by Grok to be official.
The comparison shows a robot that looks built for a factory line rather than a lab bench. Gen 2.5’s exposed mechanical linkages and gold plating on the knees and shins are gone. In their place, Gen 3 uses matte black fairings on the lower legs, paired with a more contoured champagne gold body. Flexible covers now seal the joint where the torso meets the upper thighs, keeping bearings and moving parts sealed from debris and unnecessary contact.
The body panels fit more tightly, and the hands, which Tesla has said carry 22 degrees of freedom, look far more refined than those on earlier units.
This most recent leak fills a gap Tesla has left open for most of the year. Elon Musk said on March 31 that Optimus 3 was walking around but needed “some finishing touches” before it could be shown, a delay Teslarati covered when Tesla missed its first quarter reveal target. Musk later said Tesla would hold the design back until closer to production, partly to keep competitors from copying it. No reveal date has been announced.
The app itself has been preparing for Optimus for months. In July, code in the Tesla app pointed to a dedicated robot phone key, a consent screen for collecting video and spatial data while Optimus works inside a home, and an alert system for low battery and mechanical faults. Finished 3D models of Gen 3 suggest the interface owners will eventually use is moving past placeholder code toward something Tesla intends to ship.
Manufacturing is moving in parallel. Tesla tore out the original Model S and Model X lines at Fremont this summer to make room for Optimus production, with a planned capacity of one million robots a year. At Giga Texas, the steel frame of a dedicated Optimus factory is nearing completion ahead of a targeted 2027 start, with Musk pointing to an eventual output of 10 million units annually.
Elon Musk
X changed how everyone gets paid, and this lawsuit shows why
X sued a Bitcoin account network over fake payouts as its creator pay model shifts
Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.
According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”
Don’t mess with 𝕏 https://t.co/HSmd5hL6aQ
— Elon Musk (@elonmusk) September 21, 2026
The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.
X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.
Today, we’re launching Original Content Rewards.
The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more… pic.twitter.com/VJIxqlPrjm
— Allegra Jacchia (@allegrajacchia) August 7, 2026
The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”
Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.