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Tesla’s (TSLA) Elon Musk is currently the auto industry’s most tenured CEO

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Tesla (NASDAQ:TSLA) might easily be considered as a young, upstart electric car maker, but the company is actually being led by the car industry’s most tenured CEO today. In what could only be described as a twist of fate and a stroke of irony, Elon Musk has become the longest-serving CEO in today’s auto segment, having taken Tesla’s chief executive seat back in 2008. 

Musk emerged as the car industry’s longest-serving CEO in May, when then-Daimler CEO Dieter Zetsche, who had been serving as the German automaker’s chief executive since 2006, announced his retirement after 13 years on the job. And Zetsche was not the only one. The Renault-Nissan-Mitsubishi alliance also saw notable turnovers in the group’s CEO positions this year.

Back in January, Renault attracted headlines following veteran CEO Carlos Ghosn’s resignation over his alleged connection with a high-profile financial scandal. Last month, Mitsubishi, which maintains a notable presence in markets such as Southeast Asia, also announced the departure of its CEO, Osamu Masuko, who has been leading the company for the last five years. Even South Korean automaker Hyundai, which produces the practical and well-received Kona EV, saw some turnover in its executive positions earlier this year, with Chung Eui-sun being dubbed as co-CEO with Lee Won-hee, who also took over the chief executive post this year. 

Following is a list of car company CEOs as well as their tenure as chief executive of their respective companies (H/T to Benzinga). 

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  • Tesla: Elon Musk in 2008 
  • Toyota: Akio Toyoda, 2009 
  • General Motors (GM): Mary Barra, 2014 
  • Peugeot: Carlos Tavares, 2014 
  • Honda: Takahiro Hachigo, 2015 
  • BMW: Harald Krüger, 2015 (though he has recently confirmed that he will be stepping down as BMW’s CEO) 
  • Ford: Jim Hackett, 2017
  • Nissan: Hiroto Saikawa, 2017
  • Mazda: Akira Marumoto, 2018
  • Volkswagen: Herbert Diess, 2018
  • Fiat Chrysler: Michael Manley, 2018
  • Suzuki: Toshihiro Suzuki, 2018
  • Daimler: Ola Kaellenius, 2019
  • Renault: Thierry Bolloré, 2019
  • Mitsubishi: Takao Kato, 2019

Tesla gets a bad reputation at times for allegedly being a car company that cannot retain talent. Yet, together with Elon Musk, several of the electric car maker’s key executives have been with Tesla for long periods of time. Among these are CTO JB Straubel and Chief Designer Franz von Holzhausen, as well as President of Automotive Jerome Guillen, who joined Tesla back in 2010, before the first Model S rolled off the line. Other executives that recently rose through the ranks, such as CFO Zach Kirkhorn, have also been with the company since the days of the original Tesla Roadster. 

It is evident from Tesla’s growing pains that Elon Musk is still learning the ropes as the company’s chief executive. This became evident during Tesla’s Model 3 production ramp, a “bet the company” strategy that Musk describes as one of the most arduous points in his career. These experiences ultimately give Musk a certain advantage over his fellow CEOs in the auto market, as it allows him to have a clear vision of Tesla’s strengths and weaknesses. This, in turn, enables him to roll out strategies that benefit the company in the long-term. An excellent example of this is Gigafactory 1 in Nevada, a substantial investment that was once deemed a folly by critics, but is turning out to be an act of remarkable foresight today. 

Musk is recognized for being a disruptive visionary, and he really is. Nevertheless, it should be noted that the Tesla and SpaceX CEO also deserves some credit for being a leader that sticks with a company through every up and down. Part of this is likely due to the fact that he sincerely fights for Tesla and its mission of accelerating the advent of sustainable energy. Ultimately, this could very well be a big difference-maker for Tesla’s chances of survival and potential success. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Lucid CEO dispels any rumors of bankruptcy: ‘So far from the facts’

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Credit: Lucid

Lucid CEO Silvio Napoli responded to rumors of an imminent bankruptcy that was reportedly being mulled after a report stated the automaker was working with the firm AlixPartners to iron out its next steps.

The company felt a massive loss on Wall Street yesterday, as the report essentially pushed the stock down as much as 55 percent on Tuesday.

The report, published initially by Eletric-Vehicles.com, claimed Lucid was essentially in dire straits and was told by AlixPartners, a commonly used restructuring advisor, to either take shares private or file for Chapter 11 bankruptcy protection.

Lucid denies rumors of bankruptcy after over 40% stock drop

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Lucid’s head of Communications, Nick Twork, immediately challenged the report and stated the company “has sufficient liquidity to carry its operations well into next year.”

Now, the company’s CEO is chiming in as well, stating that the report is “so far from the facts that they require a direct response.”

Napoli said:

“Lucid is not considering bankruptcy or a transaction to take the company private. Those reports are false. The Board did not explore either scenario. Period.

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As disclosed in our most recent quarterly filing, Lucid has sufficient liquidity to fund its operations well into next year.

We work with outside advisors to improve operational performance and execution. They are not advising Lucid on a take-private transaction or bankruptcy, and any suggestion that they have recommended either course of action to management or the Board is false.

My priority is clear: turn this company around. That is where the leadership team and I are focused.

I look forward to providing a full update during our quarterly earnings call on August 4th.”

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It seems pretty clear that Lucid is confident things will be okay, and, to be honest, they should not have much to worry about, especially considering the company has been backed by the Saudi Public Investment Fund (PIF) for years. It has solid financial backing, and its sales, while weak, are pretty much right on par with a company of this age.

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Lucid also sent a Cease & Desist letter to the publication for their report.

Lucid shares have rebounded nicely and are up nearly 21 percent at the time of publication. As soon as the company dispelled the rumors of bankruptcy yesterday, the stock began to climb back toward more reasonable levels.

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Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

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Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

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Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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Tesla gets price target upgrade on heels of crazy successful auto quarter

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(Credit: Tesla)

Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.

Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.

Strong Deliveries

Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

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While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.

Robotaxi Performance

Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.

While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.

Merger Speculation with Tesla and SpaceX

This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.

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Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.

Profitability in New Projects Could Take Some Time

Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.

This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.

These new projects are no different.

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