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Op-Ed: Tesla faces a unique challenge–a growing number of investors who no longer believe in Elon Musk

Daniel Oberhaus, CC BY-SA 4.0 , via Wikimedia Commons

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Tesla’s (TSLA:NASDAQProxy Statement 2024 revealed that the company is asking shareholders to approve two big proposals at the upcoming annual meeting of stockholders in June: Tesla’s reincorporation to Texas and the ratification of Musk’s 2018 compensation plan, which was rescinded by a Delaware judge in late January. Considering the sentiments of the Tesla community online today, it would appear that the electric vehicle maker will be facing a rather unique situation in June — a growing group of shareholders who have grown to dislike Elon Musk. 

Elon Musk has never really behaved like a conventional CEO, not for Tesla or any company that he leads or has led in the past. Tesla will also never have 100% of his time, as he is also the CEO of SpaceX, and he is involved with his other companies like Neuralink, The Boring Company, xAI, and X, formerly Twitter. For years, Musk and the Tesla community seemed to have maintained an agreement that such a setup was agreeable. But with Tesla stock down 40% year-to-date, sentiments surrounding Musk have become quite negative. 

Negative Sentiments

These sentiments became quite evident after Tesla announced that it was looking to ratify Musk’s 2018 compensation package, and they became even more prominent when the company went live with https://www.supportteslavalue.com/, a dedicated website that encourages shareholders to support the company’s proposals. Such sentiments were quite notable in the r/TeslaMotors subreddit, a group with over 2.7 million members. When a user posted a link to https://www.supportteslavalue.com/, the vast majority of the comments claimed that they would be voting against the ratification of Musk’s 2018 compensation package. 

Support Tesla!
byu/cicada57 inteslamotors

The same is true on social media platform X. Musk has become more polarizing than ever as he continued to express his opinions on political and societal matters, and this has resulted in a growing number of Tesla community members seemingly getting disillusioned with the CEO. This was quite evident with Leo KoGuan, a prominent retail shareholder who claims to hold over 27 million TSLA shares. While KoGuan has been very supportive of Musk in the past, his recent posts showed a notable disdain for the CEO. “I fell in love with the crafted image, I was naĩve,” KoGuan wrote. He also noted that if Musk only spends more time at Tesla, the company would be so much better off.

A look at the overall sentiments of alleged TSLA shareholders that seem inclined to vote against Musk’s 2018 compensation plan suggests that investors are most frustrated about the company’s stock price, which has never really recovered since Musk sold part of his personal shares when he purchased Twitter. Many are also notably frustrated at Musk’s polarizing and controversial posts on X, some of which seem to be targeting the very demographic that initially supported Tesla and ensured its survival in its early years. The volume of Musk’s posts about topics like DEI, the US border, and politics has also given the impression that he is simply not focused on Tesla anymore. 

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Elon Musk: Strength to Liability

Overall, the situation could be summarized as follows: In 2018, most TSLA shareholders seemed secure in the belief that Musk was the company’s biggest strength. In 2024, a growing number of shareholders seem to believe that Musk has become Tesla’s biggest liability. So prominent are these sentiments today that some have seemingly adopted the idea that Musk is now weighing Tesla down and driving it to the ground, so the EV maker’s best chance of survival is to kick Musk out of Tesla and replace him with a more level-headed and focused CEO — someone like Tim Cook, who is arguably not as innovative as Steve Jobs, but is the leader that brought Apple to a $2.55 trillion valuation. 

As noted by Tesla community members on social media, TSLA stock, after accounting for the stock splits that the company has implemented over the years, was trading at less than $20 per share when Musk’s 2018 compensation package was initially approved. Thus, even in its current state, it should be noted that TSLA shares are still up over 800%. While Tesla has fallen significantly from its peak, when the company was worth over a trillion dollars, it is still more than eight times more valuable than it was when investors approved Musk’s compensation plan. 

In a way, voting against the ratification of Musk’s 2018 compensation plan will probably ensure that Tesla becomes a competent, predictable carmaker — and that’s not so bad at all. Tesla will still be one of the few American automotive startups that survived and thrived in a very long time. That’s a whole lot of accomplishments that can never be taken away from the company, no matter what happens moving forward. Voting in support of the company’s proposals would likely mean that Tesla, under Musk’s leadership, will continue to wager its future on risky innovations that hold world-changing potential, like AI and humanoid robots, all while Musk is focused on multiple, high-profile projects like SpaceX’s Starship program.

History will ultimately determine which of these choices will be the better option for Tesla. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla just did something in South Korea that no foreign carmaker has ever done

Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.

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Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.

Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.

Tesla FSD earns high praise in South Korea’s real-world autonomous driving test

 

South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.

Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.

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Investor's Corner

SpaceX IPO set to provide massive $11.6B windfall for teacher pension plan

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SpaceX Starship V3 from Starbase, Texas on April 14, 2026

The Ontario Teachers’ Pension Plan (OTPP) stands to reap one of the most extraordinary returns in pension fund history thanks to a bold 2019 investment in SpaceX.

According to a recent report from The Globe and Mail, the Toronto-based fund invested roughly $300 million CAD (~$220 million USD at the time) in Elon Musk’s space company as its inaugural deal through the Teachers’ Innovation Platform.

At SpaceX’s anticipated $1.75 trillion IPO valuation, set for a mid-June debut on Nasdaq under ticker $SPCX, that stake could now be worth up to $11.6 billion USD. This would represent a roughly 50x return and easily become OTPP’s most successful single investment ever.

The fund manages $279 billion in assets for approximately 346,000 working and retired teachers in Ontario, potentially delivering an average boost of around $33,500 per member if fully realized.

SpaceX has filed its S-1 and plans to price shares at $135 each, aiming to raise a record $75 billion in what would be the largest IPO in history, surpassing Saudi Aramco. The company reported $18.67 billion in revenue for 2025, driven primarily by Starlink satellite internet growth and NASA contracts, though it continues to post significant losses tied to ambitious R&D in Starship and AI initiatives.

Important pieces moving forward include:

  • Starlink Expansion: The satellite broadband service is scaling rapidly, targeting global connectivity, especially in underserved rural and remote areas. This segment offers massive recurring revenue potential as numbers climb.
  • Starship and Reusability Leadership: SpaceX’s fully reusable Starship aims to slash launch costs dramatically, enabling frequent missions, Mars ambitions, and lucrative government/defense contracts. Success here could unlock exponential growth.
  • AI and Diversification: Recent moves, including ties to xAI, position SpaceX in high-growth AI infrastructure, broadening beyond traditional aerospace.
  • Validation Scrutiny: While the $1.75 trillion target excites investors, analysts like Morningstar value the company closer to $780 billion, citing high multiples (around 90x trailing revenue) and execution risks. A 180-day lockup period will prevent early investors like OTPP from selling immediately post-IPO.

The irony has not been lost on observers. Ontario’s government previously canceled a Starlink rural internet contract amid political tensions involving Musk, yet the pension fund’s savvy investment, made when SpaceX was valued around $33-36 billion, and Starlink was nascent, delivers outsized gains independent of politics.

For OTPP, this windfall strengthens its already solid 111 percent funding ratio and underscores the value of patient, innovation-focused capital allocation.

For SpaceX, the IPO marks a new chapter: greater transparency, access to public markets for talent retention and growth capital, and heightened pressure to deliver on its multi-planetary vision.

SpaceXAI just launched into your kitchen with their new app

All eyes are fixed on whether SpaceX can justify its lofty valuation through sustained execution. For Ontario teachers, the returns are already stellar, but SpaceX, like other Musk companies in the past, has plenty of things to prove. Perhaps the most ideal person for the job is at the helm, hoping to bring the company to a massive valuation.

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Investor's Corner

Tesla has its answer to auto growth, it just has to bring it to the U.S.: analyst

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Credit: Tesla China

Tesla has its answer to grow its automotive sales over the next few years, TD Cowen analyst Itay Michaeli says, but it just has to bring it to the U.S.

On Thursday, Michaeli reiterated his $490 price target and the ‘Buy’ rating he already held on Tesla stock (NASDAQ: TSLA). However, its automotive division has struggled to show sequential growth over the past few years, mostly due to its focus on AI and Full Self-Driving. Tesla already axed two of its lower-volume vehicles with the Model S and Model X earlier this year.

However, Tesla does not need to engineer an entire new vehicle to trigger an upward tick in sales; it just has to bring it from China to the U.S., Michaeli said.

He is talking about the Model Y L, a slightly larger version of the all-electric crossover that is already available in China. U.S. customers have been pleading with CEO Elon Musk to bring it to the country since its launch in Asia last year, but he’s not convinced of it because of the advent of self-driving and its importance in this particular market.

The problem is that Tesla owners have been requesting something larger that could fit a typical American family. The Model Y L is slightly larger than the standard Model Y, but some are concerned that it could still be too small to fit what most people might need.

Instead, they have asked for a full-size SUV from Tesla.

Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck

Nevertheless, the Model Y L still presents a great opportunity for Tesla in the U.S., and Michaeli says that there is an additional sales opportunity of about 100,000 units, with demand potential falling somewhere between 60,000 and 135,000 units.

TD Cowen’s note to investors also analyzed that Tesla’s growth could come from a stock perspective as well, positively impacting the stock price, as it has been widely reliant on vehicle sales, even though Tesla has truly phased itself away from that being an important metric.

Tesla stands to gain greatly from the introduction of the Model Y L in the U.S., but only if Elon Musk sees it as a viable fit for the market. Families may need to see Tesla bring something larger to the U.S., or they might be forced to buy from another automaker that offers something that fits is needs for more interior space to haul around the kids.

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