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Tesla’s (TSLA) silent execution this Q4 bodes well for Elon Musk’s 500K target

(Credit: Tesla)

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Those who have been following the Tesla story for years would notice that the news surrounding the company this fourth quarter has been relatively muted, despite the fourth quarter being halfway done. This is despite the electric car maker’s ambitious goal of delivering over 180,000 cars this quarter, allowing it to hit Elon Musk’s half-a-million vehicle delivery target for 2020. 

The relative quiet surrounding Tesla’s fourth-quarter bodes well for the electric car maker, and it highlights the experience it has gained as an automaker over the years. In years past, it is not uncommon to see report after report of alleged issues in Tesla’s factories or production difficulties in the middle of a quarter. A couple of Elon Musk’s feuds on Twitter would round out the usual drama surrounding the company. 

This drama seems strangely absent this quarter so far. While Tesla has caught some of it earlier this year with Elon Musk opening the Fremont Factory while butting heads with officials from Alameda County, the company has, for the most part, been silently executing on its plans. The Model Y ramp appears to be going well, with the all-electric crossover’s production seemingly improving quickly. 

https://twitter.com/NatalieK131/status/1328156857769353217?s=20

While early-production Model Ys were observed with build quality issues, vehicles produced just months later showed vast improvements in quality. Needless to say, the Model Y’s ramp definitely seems to be much smoother than the Model 3’s, a vehicle which took a heavy toll on both Tesla and Elon Musk. 

The Model Y ramp is just the tip of the iceberg too. The Model 3, Tesla’s best-selling vehicle for a few years now, has undergone a “refresh” of sorts. With this update, the Model 3 now comes with a revamped interior and exterior, as well as increases in range. These changes would likely make the vehicles more attractive to electric car buyers, many of whom would likely aim to take delivery of their Teslas before the end of the year. 

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Interestingly enough, Tesla is also putting the pedal to the metal in the construction of Gigafactory Berlin and Giga Texas, as well as the expansion of Gigafactory Shanghai. The Roadrunner pilot line in Fremont, the first of the company’s battery cell production facilities, is also being prepared to support the initial ramp of the Germany-based Model Y factory, which is poised to start operations next year. The Full Self-Driving beta is also being improved and developed in preparation for a wider rollout by the end of the year. 

The silence surrounding Tesla these days suggests that the company is actively executing its plans without rippling the waters that much. It also shows that the company has reached a point where it is no longer making as many mistakes as it learns its lessons. Instead, it is now putting all those learnings to work as it aims to reach even higher and more ambitious targets. 

Tesla’s quiet execution this fourth quarter ultimately bodes well for the company’s supporters. It also serves as a warning of sorts to its longtime critics, most of whom have been proven wrong over the years. Tesla was able to stay afloat in more turbulent times, after all, and it was able to thrive despite coming close to ruin on several occasions. The company is now on more stable footing, and its vehicles are only getting better and more attainable. With these in mind, doubling down on anti-Tesla points this quarter definitely does not seem like a smart idea. 

Disclosure: I am long TSLA.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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