News
Tesla vehicle reviews are pointless…Here’s why
This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
Tesla vehicle reviews are probably one of the most worthless things to read, in my own opinion, especially if they’re coming from a large group or entity with interests that anyone can trace through the money. Earlier this week, Edmunds put up a scathing review of the Model S Plaid, calling it “a waste of money” and saying it was nothing more than a marketing tool to make an aging vehicle relevant once again. Despite these words, which caught the attention of many readers within the first 48 hours, the Edmunds driver couldn’t wipe the large, shining smile from his face as he felt the instant torque of the vehicle take off like a rollercoaster.
For something that is such a waste, it sure provided a lot of enjoyment to the Edmunds staff. Of course, vehicle performance is not necessarily a baseline for whether an automobile is “good” or not. If a car is fast, people will like it because fast cars are just fun to be in, whether you’re a driver or a passenger. However, reviews on electric cars, Teslas in specific, do not get a fair shake, and it’s not necessarily anyone’s fault, per se. Instead, I see it as an opportunity for people to put their opinions out there without speaking in generalities or thinking their point of view is a fact. Of course, you could say the same about this newsletter.
For me, the comprehension of electric cars, Teslas in specific, needs to be examined by someone seasoned and completely understanding what is going on under the hood (I use that term loosely, now) because without the basic comprehension of what you’re driving, you really are not qualified to speak on it. Additionally, whether something is a “waste of money” really comes down to the consumer. If you’re buying a Model S Plaid for the performance statistics, you’re getting the fastest car in the world for millions of dollars less than its competitors. Sure, if you’re buying it for range and a daily driver, it could be considered a “waste” as the Long Range variant is likely a better option. However, some people realize they won’t have their money forever, and the additional $40,000 cost is simply arbitrary in their point of view.
For me, there are just too many factors as to why reviews are pointless when it comes to certain cars, especially with fast ones. I will discuss a few of them here, and I look forward to hearing your point of view with the others.
Credit: Tesla
Internal Interests
Tesla fans are quick to point out when a product gets a negative review or any sort of pushback. Many of them claim inside interests without really doing their own due diligence, claiming that some entities have their pockets lined with oil money or anything else the mind can grasp. Sometimes, however, they’re not far off. CarMax purchased Edmunds back in April, which means that the company is no longer independent and is owned by a large company with ties with Chrysler, Mitsubishi, Toyota, and Nissan.
It is always important to see what interests some entities have when they speak about a car or any product, for that matter. Simply enough, people with the ability to put their name on an article or a video and put it out there for millions of people to digest have a responsibility to remain partial. It doesn’t always work that way.
Opinionated Points on Features
This is one of my biggest points. Edmunds was quick to dismiss the usefulness of the Yoke, claiming that “the Yoke was a Joke.” Yes, they really wrote that on Twitter.
The Tesla Model S Plaid is nothing more than a marketing exercise designed to draw attention to an aging car. Also, the yoke is a joke. Our full review of the fastest car we’ve ever tested: https://t.co/f1SkdDmRhI pic.twitter.com/A1UUKWODEV
— Edmunds (@edmunds) September 7, 2021
The thing is, I have monitored the Yoke since it was going to be included in the Model S, and while I have spoken to numerous government agencies and Tesla employees about the Yoke, the wheel is really personal preference. The car is obviously built for performance, and performance vehicles, especially open-wheeled cars, like F1 series vehicles, use a Yoke for complete control at high speeds. It is likely Tesla didn’t go with the Yoke for this reason, but it may have included it as a hint toward a steering wheel-less cockpit in the future. That’s my idea, anyway, especially as the company surges toward autonomy.
I have NEVER come across a single person who has disliked driving the Yoke for what it’s worth.
Of course, a review does include some personal preference, and that’s expected. However, to slash a vehicle in this way that is likely the most advanced car on the market in terms of software, performance, and technology in this way smells of too much opinion, for me. Stick to the facts, is it a good car? Is it functional? Does it do what the automaker said it would do?
Cars are made to be tested individually
The most logical way to know if a car is for you is to drive it yourself. You should never go off of someone else’s opinion completely. It makes no sense to do this. If cars were meant to be bought off of the basis of someone else’s experience, nobody would drive PT Cruisers (they’re horribly ugly), and everyone would drive what someone else wanted them to drive. Let’s not forget: Cars, while a meaningful portion of life because they get us to work, events, and anywhere we need to go, are supposed to be enjoyable and fun. Not one person on this Earth wants to drive a car they hate if they don’t have to. Hell, when my Dad bought me a 2003 Taurus in college because my Jetta died, I hated it. It was like driving a boat. I was embarrassed by the putrid blue color. I hated the seats, the stereo, and in the winter, I had to keep one hand on the driver’s door because the latch wouldn’t work, and the part was on backorder. There is nothing like driving on the interstate to get to class on time and holding the door shut for dear life, hoping you don’t roll out. I had no other choice, I was a broke college kid, and it was a car that got me from Point A to Point B. But I will never again drive a car I hate.
The thing is, someone I went to high school with loved their 2003 Taurus. They talked about its powerful V6 engine and its fine leather interior. It was a car they enjoyed. I am sure it was a nice car, I didn’t like it.
This goes to my point: Just because someone else hates it and thinks it is a pile of junk doesn’t mean it actually is. It’s just an opinion. Do you want to know if a car is good or not? Drive it yourself and tell your friends what you thought of it. Your opinion of the car won’t change theirs.
I will say this: It is important to have these pieces of literature to show us the negative portions of a car. Like if the software isn’t great, or the touchscreen is not very responsive, or if the center console doesn’t move properly. Those are understandable pieces of criticism, but none of them are opinionated. If the software isn’t great, people will see that. It might keep them from buying a car prematurely.
With all of that being said, there is plenty of evidence to suggest the Plaid Model S is a great vehicle, and there is other evidence that suggests Tesla has things to work on. Whichever side of the ball you’re on, believe in your opinion, but be open to other’s points as well. Additionally, make the final decision about a car on your own time, don’t go off of someone else’s words. That’s how you end up with something that you really do not enjoy driving.
A big thanks to our long-time supporters and new subscribers! Thank you.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.