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How will Tesla Version 8 compare to current Autopilot in the real world?
Tesla’s upcoming Version 8 software will be the company’s most significant Autopilot upgrade since its October 2014 initial release, but how will these updates compare to current Autopilot behavior in the real world?
This will be the first time the company will switch from using the vehicle’s front-facing camera as the core hardware responsible for visual image recognition, to radar technology which will now become the primary sensor used in creating a virtual picture of the vehicle’s surroundings.
With these improvements, to be rolled out via an over-the-air software update in the coming weeks, Model S equipped with the Autopilot hardware suite and Model X should theoretically be able to handle emergency braking situations with more precision, provide a smoother Traffic Aware Cruise Control (TACC) experience, take highway exits on its own, and provide drivers and passengers with an overall safer experience.
Let’s take a look at each of these features and see how Autopilot in Version 8 will differ from current Version 7 capabilities.
Automatic Emergency Braking
Following the much publicized death of Joshua Brown after his Model S crashed into the side of a tractor trailer while driving on Autopilot, reliability of Autopilot’s Automatic Emergency Braking (AEB) feature was immediately put to question. Tesla released a statement stating that the high, white side of the tractor trailer, combined with a radar signature that would have looked very similar to an overhead sign, caused automatic braking not to fire. “Since January 2016, Autopilot activates automatic emergency braking in response to any interruption of the ground plane in the path of the vehicle that cross-checks against a consistent radar signature,” said Tesla.
Spy shots taken from the Naval Air Station reveal Tesla was testing and calibrating its AEB system this past summer. But despite the tests which seemingly show a Model S automatically braking in a staged collision event, Tesla has been overly cautious when it comes to activation of its AEB feature. AEB is reliant on imagery received from its front-facing camera, and supplemented by radar input, to decide on the degree of confidence that would trigger a braking event.
Some Tesla owners have even taken it upon themselves to stage scenarios that would seemingly trigger the AEB response of the vehicle, but to no avail leaving further mystery as to how AEB works.
The current Autopilot system under Version 7 is limited in its ability to reliably detect people or pinpoint false positives such as reflective objects that may appear larger than they are. Tesla uses the concave bottom of a soda can as an example. When the radar signal is reflected back from the can’s bottom dish-shaped surface, the reflected signal is amplified to many times its actual size leading the radar to believe there’s a large object before it. Because of that, programming the AEB system to suddenly engage could lead to a dangerous situation so Tesla decided to limit the scenarios that could actually trigger an automatic emergency braking response.
However, Version 8 will combine the power of fleet learning with “radar snapshots” to improve the vehicle’s ability to more accurately depict the circumstances of an event. In other words, we can expect Autopilot under Version 8 to have a much higher degree of confidence when it comes to engaging automatic emergency braking. Tesla CEO Elon Musk believes this set up will provide safety improvements by a factor of three over existing Autopilot.
Traffic Aware Cruise Control
Beyond being able to track a vehicle that’s directly in front of the car, Version 8 of Autopilot will also be able to see the vehicle ahead of that. Tesla describes this update as follows: Tesla will also be able to bounce the radar signal under a vehicle in front – using the radar pulse signature and photon time of flight to distinguish the signal – and still brake even when trailing a car that is opaque to both vision and radar. The car in front might hit the UFO in dense fog, but the Tesla will not.
The improvement will lead to smoother braking events when TACC is engaged since Autopilot will no longer solely rely on the actions from the vehicle before it. If a hard braking event happened in front of the vehicle that Autopilot is immediately tracking, Version 8 will be able to identify it and slow the Model S (or Model X) even before the vehicle directly ahead may have applied the brakes.
The following video captures an incident whereby the vehicle being tracked by Version 7 of Autopilot could not see the hard braking event that took place two cars ahead. TACC seemingly did not have enough time to stop the Model S.
Being able to see two cars ahead in Version 8 will provide a smoother TACC experience and increased safety.
Improved Auto Lane Change and Freeway Exiting
What we’re particularly excited about is the new feature in Version 8.1 that will allow an Autopilot-equipped Model S and Model X to take highway exits using the onboard navigation system.
Currently, Version 7 of Autopilot is capable of handling lane changes when the driver explicitly uses the turn signal stalk. Signaling left and the vehicle will make a left lane change, and vice versa. However with the ability to punch in a destination through Tesla Nav and have the vehicle assist with freeway exiting, assuming that’s part of the route, in our minds, Tesla is taking a critical step towards the ultimate goal of building fully autonomous self-driving vehicles. It’s a small step, but nonetheless it’s a notable step.
Photo credit: Rob M.
Full details of Tesla Version 8 can be found here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
