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Fossil fuel dependence will increase until 2030s due to SUV demand: Energy Agency
A recent report from the International Energy Agency (IEA) suggests the dependence on energy sources derived from crude oil will continue to increase until the 2030s and emissions contributing to global climate change could also rise until 2040. The IEA cites the increasing demand for sport utility vehicles (SUVs) as the main contributor to vehicle-based emissions.
The United States, China, and Europe have displayed a growing hunger for SUVs, and it is directly contributing to the environmental issues according to the IEA’s annual long-term forecast report, the AP says. The IEA suggested governments in these areas need to display “strong leadership” to reduce carbon emissions from SUVs in an attempt to save the environment.
Perhaps the most frightening part of the IEA report was the idea that the growing demand for SUVs could completely eliminate any environmental benefits from the increasing popularity of electric cars. As the industry for battery-operated vehicles continues to grow across the world, the IEA feels the current investment in renewable energy is “insufficient,” as the estimated global demand of barrels of oil per day until 2040 is expected to increase from 96.9 million in 2018, to 106.4 million in 2040.
IEA director Fatih Birol stated SUVs “were the second biggest cause of the increase in emissions in the last 10 years, behind the energy sector and more than all industrial sectors combined,” during an interview in Paris, France. According to industry reports, SUVs and pickup trucks made up about two-thirds of vehicle sales in the U.S., and one-third in Europe, but 42% of all vehicle sales worldwide in 2018 were SUVs.
Electric vehicle companies like Tesla have made significant strides in the fight against emissions from petrol-based vehicles. With Tesla’s Model X, along with the imminent release of the Model Y crossover, the company will now be able to offer those interested in purchasing an SUV two different vehicles that offer maximum cargo space in an energy-efficient manner.
Fellow all-electric car maker Rivian will also begin producing its energy-efficient R1T truck and R1S SUV in late-2020 and early-2021. Electric vehicles produced by these two companies will rival their gas-powered counterparts, allowing for record amounts of towing capacity, range, and off-roading capabilities. Big oil has stated its discontent with electric vehicles in the past, stating they are not the solution to the world’s environmental issues.
The IEA also recognizes the growing demand for plastic and air travel as two other factors directly contributing to the report’s main point of the growing oil demand. “The world urgently needs to put a laser-like focus on bringing down global emissions. This calls for a grand coalition encompassing governments, investors, companies and everyone else who is committed to tackling climate change,” Birol said.
The importance of identifying and eliminating the issue of carbon emissions is extremely important to the future of the climate. Elon Musk’s mission behind creating a vehicle that emits no carbon emissions has been the main goal since Tesla was created in 2004. “We’re running the most dangerous experiment in history right now, which is to see how much carbon dioxide the atmosphere can handle before there is an environmental catastrophe,” Musk said in 2013. The ever-growing environmental movement has been highlighted by increasingly prevalent activism from people like Greta Thunberg. However, it will take more than environmental activists to implement change.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
