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The Boring Company event sneak peak: venue, tunneling machine, completed watchtower
After months of operating underground, The Boring Company is coming to the surface with the unveiling event of its test tunnel in Hawthorne, CA. The Boring Company is set to livestream Tuesday’s opening party, as Elon Musk presents what could very well be the first step towards a future connected with ultra-high-speed tunnels.
The Boring Company’s tunnel unveiling event is poised to feature a lot of fun, lighthearted activities, as represented by the multi-story medieval watchtower constructed on the opening party’s venue. The idea of the watchtower came from one of Elon Musk’s playful Twitter sessions, where he announced that the tunneling startup would be building a watchtower on the Los Angeles site, where a person dressed as a knight would be tasked to “yell insults at people in a French accent” to passers-by — a reference to one of the most memorable scenes in the classic comedy film Monty Python and the Holy Grail.
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
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- The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
The Boring Company’s completed watchtower. (Photo: Pauline Acalin/Teslarati)
The watchtower was constructed in a quick and clever manner, with the Boring Co. utilizing a metal framework overlaid with pre-made sections of Boring Bricks. Teslarati photographer Pauline Acalin has followed the tower’s construction over the past couple of weeks, and returning to the site on Monday, she was able to capture images of a fully-constructed watchtower, complete with wooden window shutters and more refined brickwork.
Driving by the site on Monday night, Pauline and fellow Teslarati photographer Tom Cross were able to capture more images of the opening party’s venue. Pictures and video taken of the site reveal that The Boring Company is already setting up the lights and the sound system for the event. Some details of Elon Musk’s completed Monty Python-style watchtower, such as torches on both sides of the structure’s wooden doors, could also be seen. Furthermore, The Boring Company appears to have laid some accent lighting on a tunnel boring machine currently under construction, which is set to be utilized for its high-profile Chicago tunneling project.
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- The Boring Company’s next-gen TBM, which appears to be under construction, is highlighted with some accent lighting. (Photo: Tom Cross/Teslarati)
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- The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
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- The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
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- The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
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- Torches invoke an air of Elon Musk’s “Medieval Futurism” on the site of the TBC opening party. (Photo: Tom Cross/Teslarati)
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- The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
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- The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
The venue for The Boring Company’s opening event on Tuesday, December 18, 2018. (Photo: Tom Cross/Teslarati)
The Boring Company’s test tunnel unveiling event on Tuesday stands as a milestone for the young startup. Elon Musk, for one, noted in a tweet earlier this month that the December 18 product launch will be “more than a tunnel opening.” Seemingly teasing some progress on a garage-elevator concept that the company is building near the SpaceX headquarters, Musk also stated that the event would “include modded but fully road legal autonomous transport cars & ground to tunnel car elevators.” Free test rides would be offered to the public after the tunnel unveiling event as well.
While The Boring Company is considered more as one of Elon Musk’s more fun hobbies, the startup has been extending its reach nonetheless. The company, for one, beat out more experienced rivals when it was selected to construct a high-speed transport line that would connect downtown Chicago to O’Hare airport. Recent permits from Hawthorne also reveal that The Boring Company is opening The Brick Store, a physical location that will sell Boring Bricks, which could be used for fun projects or low-cost construction and are made from tunneling rock.
Be sure to follow along on Twitter as we take you behind the scenes at The Company unveiling. For now, enjoy this 6-minute footage from Tom and Pauline as they scouted the site of tonight’s opening party.
https://twitter.com/_TomCross_/status/1074869183454691329
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
