Toyota and Hyundai’s electric vehicle ads have been banned by the Advertising Standards Authority (ASA), the UK’s advertising watchdog. The ban was due to Toyota and Hyundai allegedly exaggerating the charging speed of their electric vehicles and misleading consumers about the availability of rapid-charging points across the UK and Ireland.
In Toyota’s case, the Japanese carmaker ran a campaign on its website for its bZ4X all-electric crossover. The website claimed that the bZ4X could be charged to 80% in about 30 minutes using a 150 kW rapid charging system. Toyota also noted that drivers could “easily find rapid-charging points in a number of public locations,” particularly in areas where drivers were “most likely to need them.”
As for Hyundai, the company also ran a similar campaign to promote the Ioniq 5, a well-reviewed all-electric vehicle. The carmaker used its own website, a YouTube video featuring footballers from the Premier League club Chelsea, and a digital billboard in London’s Piccadilly Square to promote its car. The campaign claimed that the Ioniq 5 could be charged from 10% to 80% in 18 minutes using a 350 kW rapid charger.
As noted in a report from The Guardian, the ASA received complaints about the two automakers’ advertising campaigns. The complaints reportedly challenged Toyota and Hyundai’s claimed charging times, which both carmakers admitted were achieved in perfect factory conditions. The automakers’ claims about the availability of rapid charging locations in the UK were also challenged.
Toyota has noted that at the time of its ad campaign, Zap Map, a service that shows EV charging points, did not show the exact locations of 150 kW rapid chargers, though the service did state that there were 419 charging points at 134 locations across the UK. Only seven were listed in Scotland, two were listed in Wales, and none were listed in Northern Ireland.
Hyundai’s Charge My Hyundai website, on the other hand, listed 37 ultra-fast 350 kW charging locations in Great Britain. Only six were listed in Ireland, and “limited numbers” were listed in Wales and Scotland. No locations were listed for Northern Ireland.
Toyota and Hyundai reportedly explained that their advertisements were not misleading, especially since drivers would likely not need rapid charging points on shorter drives. The ASA, however, noted that the advertisements gave consumers the impression that it was “relatively straightforward” to access rapid charging points across the UK. The advertising watchdog also noted that numerous real-world factors affected EVs’ charging times, but these factors were controlled by the carmakers in the tests that the ads were based on.
“If any of those conditions were less than optimal, then charging times would likely take longer,” the ASA noted.
The two carmakers argued that it was pertinent for them to be allowed to promote EV charge times to consumers. Despite this, the ASA opted to ban the automakers’ ad campaigns anyway. “We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability…the claims had not been substantiated and were misleading,” the ASA said.
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Elon Musk
Tesla confirmed HW3 can’t do Unsupervised FSD but there’s more to the story
Tesla confirmed HW3 vehicles cannot run unsupervised FSD, replacing its free upgrade promise with a discounted trade-in.
Tesla has officially confirmed that early vehicles with its Autopilot Hardware 3 (HW3) will not be capable of unsupervised Full Self-Driving, while extending a path forward for legacy owners through a discounted trade-in program. The announcement came by way of Elon Musk in today’s Tesla Q1 2026 earnings call.
🚨 Our LIVE updates on the Tesla Earnings Call will take place here in a thread 🧵
Follow along below: pic.twitter.com/hzJeBitzJU
— TESLARATI (@Teslarati) April 22, 2026
The history here matters. HW3 launched in April 2019, and Tesla sold Full Self-Driving packages to owners on the understanding that the hardware was sufficient for full autonomy. Some owners paid between $8,000 and $15,000 for FSD during that period. For years, as FSD’s AI models grew more demanding, HW3 vehicles fell progressively further behind, eventually landing on FSD v12.6 in January 2025 while AI4 vehicles moved to v13 and then v14. When Musk acknowledged in January 2025 that HW3 simply could not reach unsupervised operation, and alluded to a difficult hardware retrofit.
The near-term offering is more concrete. Tesla’s head of Autopilot Ashok Elluswamy confirmed on today’s call that a V14-lite will be coming to HW3 vehicles in late June, bringing all the V14 features currently running on AI4 hardware. That is a meaningful software update for owners who have been frozen at v12.6 for over a year, and it represents genuine effort to keep older hardware relevant. Unsupervised FSD for vehicles is now targeted for Q4 2026 at the earliest, with Musk describing it as a gradual, geography-limited rollout.
For HW3 owners, the over-the-air V14-lite update is welcomed, and the discounted trade-in path at least acknowledges an old obligation. What happens next with the trade-in pricing will define how this chapter ultimately gets written. If Tesla prices the hardware path fairly, acknowledges what early adopters are owed, and delivers V14-lite on the June timeline it committed to today, it has a real opportunity to convert one of the longest-running sore subjects among early adopters into a loyalty story.
Elon Musk
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Tesla’s Optimus factory in Texas targets 10 million robots yearly, with 5.2 million square feet under construction.
Tesla’s Q1 2026 Update Letter, released today, confirms that first generation Optimus production lines are now well underway at its Fremont, California factory, with a pilot line targeting one million robots per year to start. Of bigger note is a shared aerial image of a large piece of land adjacent to Gigafactory Texas, that Tesla has prominently labeled “Optimus factory site preparation.”
Permit documents show Tesla is seeking to add over 5.2 million square feet of new building space to the Giga Texas North Campus by the end of 2026, at an estimated construction investment of $5 billion to $10 billion. The longer term production target for that facility is 10 million Optimus units per year. Giga Texas already sits on 2,500 acres with over 10 million square feet of existing factory floor, and the North Campus expansion is being built to support multiple projects, including the dedicated Optimus factory, the Terafab chip fabrication facility (a joint Tesla/SpaceX/xAI venture), a Cybercab test track, road infrastructure, and supporting facilities.
Credit: TESLA
Texas makes strategic sense beyond the existing infrastructure. The state’s tax structure, lower labor costs relative to California, and the proximity to Tesla’s AI training cluster Cortex 1 and 2, both located at Giga Texas and now totaling over 230,000 H100 equivalent GPUs, means the Optimus software stack and the factory producing the hardware will share the same campus. Tesla’s Q1 report also confirmed completion of the AI5 chip tape out in April, the inference processor designed specifically to power Optimus units in the field.
As Teslarati reported, the Texas facility is intended to house Optimus V4 production at full scale. Musk told the World Economic Forum in January that Tesla plans to sell Optimus to the public by end of 2027 at a price between $20,000 and $30,000, stating, “I think everyone on earth is going to have one and want one.” He has previously pegged long term demand for general purpose humanoid robots at over 20 billion units globally, citing both consumer and industrial use cases.
Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.
The earnings results come after Tesla reported a miss on vehicle deliveries for the first quarter, delivering 358,023 vehicles and building 408,386 cars during the three-month span.
As Tesla transitions more toward AI and sees itself as less of a car company, expectations for deliveries will begin to become less of a central point in the consensus of how the quarter is perceived.
Nevertheless, Tesla is leaning on its strong foundation as a car company to carry forward its AI ambitions. The first quarter is a good ground layer for the rest of the year.
Tesla Q1 2026 Earnings Results
Tesla’s Earnings Results are as follows:
- Non-GAAP EPS – $0.41 Reported vs. $0.36 Expected
- Revenues – $22.387 billion vs. $22.35 billion Expected
- Free Cash Flow – $1.444 billion
- Profit – $4.72 billion
Tesla beat analyst expectations, so it will be interesting to see how the stock responds. IN the past, we’ve seen Tesla beat analyst expectations considerably, followed by a sharp drop in stock price.
On the same token, we’ve seen Tesla miss and the stock price go up the following trading session.
Tesla will hold its Q1 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.
You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.
Q1 2026 Earnings Call at 4:30pm CT https://t.co/pkYIaGJ32y
— Tesla (@Tesla) April 22, 2026
Tesla confirmed HW3 can’t do Unsupervised FSD but there’s more to the story
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
