Toyota and Hyundai’s electric vehicle ads have been banned by the Advertising Standards Authority (ASA), the UK’s advertising watchdog. The ban was due to Toyota and Hyundai allegedly exaggerating the charging speed of their electric vehicles and misleading consumers about the availability of rapid-charging points across the UK and Ireland.
In Toyota’s case, the Japanese carmaker ran a campaign on its website for its bZ4X all-electric crossover. The website claimed that the bZ4X could be charged to 80% in about 30 minutes using a 150 kW rapid charging system. Toyota also noted that drivers could “easily find rapid-charging points in a number of public locations,” particularly in areas where drivers were “most likely to need them.”
As for Hyundai, the company also ran a similar campaign to promote the Ioniq 5, a well-reviewed all-electric vehicle. The carmaker used its own website, a YouTube video featuring footballers from the Premier League club Chelsea, and a digital billboard in London’s Piccadilly Square to promote its car. The campaign claimed that the Ioniq 5 could be charged from 10% to 80% in 18 minutes using a 350 kW rapid charger.
As noted in a report from The Guardian, the ASA received complaints about the two automakers’ advertising campaigns. The complaints reportedly challenged Toyota and Hyundai’s claimed charging times, which both carmakers admitted were achieved in perfect factory conditions. The automakers’ claims about the availability of rapid charging locations in the UK were also challenged.
Toyota has noted that at the time of its ad campaign, Zap Map, a service that shows EV charging points, did not show the exact locations of 150 kW rapid chargers, though the service did state that there were 419 charging points at 134 locations across the UK. Only seven were listed in Scotland, two were listed in Wales, and none were listed in Northern Ireland.
Hyundai’s Charge My Hyundai website, on the other hand, listed 37 ultra-fast 350 kW charging locations in Great Britain. Only six were listed in Ireland, and “limited numbers” were listed in Wales and Scotland. No locations were listed for Northern Ireland.
Toyota and Hyundai reportedly explained that their advertisements were not misleading, especially since drivers would likely not need rapid charging points on shorter drives. The ASA, however, noted that the advertisements gave consumers the impression that it was “relatively straightforward” to access rapid charging points across the UK. The advertising watchdog also noted that numerous real-world factors affected EVs’ charging times, but these factors were controlled by the carmakers in the tests that the ads were based on.
“If any of those conditions were less than optimal, then charging times would likely take longer,” the ASA noted.
The two carmakers argued that it was pertinent for them to be allowed to promote EV charge times to consumers. Despite this, the ASA opted to ban the automakers’ ad campaigns anyway. “We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability…the claims had not been substantiated and were misleading,” the ASA said.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
Tesla launches 200mph Model S “Gold” Signature in invite-only purchase
Tesla’s final 350-unit Signature Edition closes the book on two cars that changed everything.
Tesla has announced a super limited Signature Edition run of 250 Model S Plaid and 100 Model X Plaid units as an invite only purchase in a bid to give its original flagship vehicles a proper send-off.
When the Model S first launched in 2012, the first 1,000 units sold were “Signature” editions that required a $40,000 deposit and cost nearly $100,000 each. Those early buyers were Tesla’s first real believers. This new Signature Edition deliberately echoes that moment, bookending a 14-year run with numbered collector hardware.
Both models are finished in an exclusive Garnet Red paint not available on any current Tesla production vehicle, with gold Tesla T badges up front, a gold Plaid badge and Signature badge at the rear, and a white Alcantara interior featuring gold Plaid seat badges, gold piping, Signature-marked door sills, and a numbered dash plate. The Model S adds carbon ceramic brakes with gold calipers. Every unit ships with Tesla’s Luxe Package, bundling Full Self-Driving (Supervised), four years of Premium Service, free lifetime Supercharging, and a Signature Edition key fob. Both are priced at $159,420, a roughly $35,000 premium over standard Plaid inventory.
The discontinuation is part of a broader strategic shift. At Tesla’s Q4 2025 earnings call, Musk described the decision as “slightly sad” but necessary, saying: “It’s time to basically bring the Model S and X programs to an end with an honorable discharge, because we’re really moving into a future that is based on autonomy.”
The Fremont factory floor that built these cars is being converted to manufacture Optimus humanoid robots, with a target of one million units annually.
Elon Musk
Tesla FSD in Europe vs. US: It’s not what you think
Tesla FSD is approved in the Netherlands, but the European version differs from what US drivers use.
On April 10, 2026, the Dutch vehicle authority RDW granted Tesla the first European type approval for Full Self-Driving Supervised, making the Netherlands the first country on the continent to authorize Tesla’s semi-autonomous system for customer use on public roads.
As Teslarati reported, the RDW approval followed 18 months of testing, more than 1.6 million kilometers driven on EU roads, 13,000 customer ride-alongs, and documentation covering over 400 compliance requirements. Tesla Europe had been running public demo drives through cities like Amsterdam and Eindhoven since early 2026, giving passengers their first experience of the system on European streets.
The European version of FSD is not the same software US drivers use. The RDW’s own statement is direct, noting that the software versions and functionalities in the US and Europe “are therefore not comparable one-to-one.” We’ve compile a table below that captures the most significant differences between US-based Tesla FSD vs. European Tesla FSD that’s based on what regulators and Tesla have publicly confirmed.
| Feature | FSD US | FSD Europe (Netherlands) |
| Regulatory framework | Self-certification, post-market oversight | Pre-market type approval required (UN R-171 + Article 39) |
| Hands requirement | Hands-off permitted on highway | Hands must be available to take over immediately |
| Auto turning from stop lights | Available — navigates intersections, turns, and traffic signals autonomously | Available in EU build — confirmed in Amsterdam demo footage handling unprotected turns and signalized intersections |
| Driving modes | Multiple profiles including a more aggressive “Mad Max” mode | EU build is more conservative by default and errs on the side of restraint when it cannot confirm the limit |
| Summon | Available — Smart Summon navigates parking lots to driver | Status unclear — not confirmed as part of the RDW-approved feature set; urban FSD approval targeted separately for 2027 |
| Driver monitoring | Camera-based eye tracking | Stricter continuous monitoring with more frequent intervention alerts |
| Software version | FSD v14.3 | EU-specific builds that must be separately validated by RDW |
| Geographic restriction | US, Canada, China, Mexico, Australia, NZ, South Korea | Netherlands only; EU-wide vote pending summer 2026 |
| Subscription price | $99/month | €99/month |
| Full urban FSD scope | Available | Partial — separate urban application planned for 2027 |
The approval comes as Tesla is under real pressure to grow FSD subscriptions globally. Musk’s 2025 CEO compensation package, approved by shareholders, includes a milestone requiring 10 million active FSD subscriptions as one condition for his stock awards to vest. Tesla hit one million subscriptions during its Q4 2025 earnings call, which is a meaningful start, but still a long way from the target. Opening Europe as a market for subscriptions, rather than just hardware sales, directly accelerates that number.
Tesla has said it anticipates EU-wide recognition of the Dutch approval during summer 2026, which would extend FSD access to Germany, France, and other major markets through a mutual recognition process without each country repeating the full 18-month review. That timeline is Tesla’s projection, not a confirmed regulatory outcome. As Musk acknowledged at Davos in January 2026, “We hope to get Supervised Full Self-Driving approval in Europe, hopefully next month.”
News
Tesla’s troublesome Auto Wipers get a major upgrade
Tesla has quietly deployed a major over-the-air (OTA) update across its entire fleet, implementing a new patent that could finally solve one of the most complained-about features in its vehicles: the Auto Wipers.
One of Tesla’s most complained-about features is that of the Auto Wipers, but they have recently received a major upgrade that impacts every vehicle in the company’s fleet, a company executive confirmed.
Tesla has quietly deployed a major over-the-air (OTA) update across its entire fleet, implementing a new patent that could finally solve one of the most complained-about features in its vehicles: the Auto Wipers.
Confirmed by senior Tesla AI engineer Yun-Ta Tsai on April 10, the improvement is based on patent US 20260097742 A1. It introduces an “energy balance model” that adds a tactile, physics-driven layer to the existing camera-based system—without requiring any new hardware.
🚨 Tesla has already implemented a new patent that improves the accuracy of the Auto Wiper system https://t.co/QjjKHKxSNv pic.twitter.com/mEbd04oJAu
— TESLARATI (@Teslarati) April 10, 2026
Tesla drivers have griped about auto wipers since the company ditched traditional rain sensors in favor of Tesla Vision around 2018.
Owners routinely report the wipers failing to activate in light drizzle or mist, leaving windshields streaked and visibility dangerously reduced. Just as often, they formerly blasted into high-speed mode on dry, sunny days, screeching across glass and risking scratches or premature blade wear.
This is a rare occurrence anymore, but many owners still report the feature having the wipers perform at the incorrect speed or frequency when precipitation is falling.
Tesla has tried repeatedly to fix the problem through software alone.
Early “Deep Rain” initiatives and the 2023 Autowiper v4 update used multi-camera video and refined neural networks, with Elon Musk promising “super good” performance. The 2024.14 update added manual sensitivity boosts, and later FSD versions claimed further gains. Yet complaints persisted.
Elon Musk apologizes for Tesla’s quirky auto wipers, hints at improvements
Vision systems struggle with edge cases—glare, bugs, reflections, or faint mist—because they rely purely on visual inference rather than physical detection
The new patent takes a different approach. The car’s computer constantly measures electrical power delivered to the wiper motor. It subtracts predictable losses—internal motor friction, linkage drag, and aerodynamic resistance—leaving only the friction force between the rubber blade and windshield glass.
Water lubricates the glass, sharply reducing friction; dry or icy surfaces increase it dramatically. This real-time “tactile” data acts as an independent check on the camera’s visual cues, instantly shutting down false triggers on dry glass and fine-tuning speed for actual rain.
The system can also detect ice and auto-activate defrost heaters, while long-term friction trends alert drivers when blades need replacing.
By fusing vision with precise motor-load physics, Tesla has created a hybrid sensor that is both elegant and cost-free. Owners have waited years for reliable auto wipers; this OTA rollout may finally deliver them.
Tesla launches 200mph Model S “Gold” Signature in invite-only purchase
Tesla FSD in Europe vs. US: It’s not what you think
