Connect with us
2023_bZ4X_XLE_FWD_WindChillPearl_055-2048x1326 2023_bZ4X_XLE_FWD_WindChillPearl_055-2048x1326

News

Toyota and Hyundai EV ads face ban from UK advertising watchdog

Credit: Toyota

Published

on

Toyota and Hyundai’s electric vehicle ads have been banned by the Advertising Standards Authority (ASA), the UK’s advertising watchdog. The ban was due to Toyota and Hyundai allegedly exaggerating the charging speed of their electric vehicles and misleading consumers about the availability of rapid-charging points across the UK and Ireland. 

In Toyota’s case, the Japanese carmaker ran a campaign on its website for its bZ4X all-electric crossover. The website claimed that the bZ4X could be charged to 80% in about 30 minutes using a 150 kW rapid charging system. Toyota also noted that drivers could “easily find rapid-charging points in a number of public locations,” particularly in areas where drivers were “most likely to need them.”

As for Hyundai, the company also ran a similar campaign to promote the Ioniq 5, a well-reviewed all-electric vehicle. The carmaker used its own website, a YouTube video featuring footballers from the Premier League club Chelsea, and a digital billboard in London’s Piccadilly Square to promote its car. The campaign claimed that the Ioniq 5 could be charged from 10% to 80% in 18 minutes using a 350 kW rapid charger. 

As noted in a report from The Guardian, the ASA received complaints about the two automakers’ advertising campaigns. The complaints reportedly challenged Toyota and Hyundai’s claimed charging times, which both carmakers admitted were achieved in perfect factory conditions. The automakers’ claims about the availability of rapid charging locations in the UK were also challenged. 

Toyota has noted that at the time of its ad campaign, Zap Map, a service that shows EV charging points, did not show the exact locations of 150 kW rapid chargers, though the service did state that there were 419 charging points at 134 locations across the UK. Only seven were listed in Scotland, two were listed in Wales, and none were listed in Northern Ireland. 

Advertisement

Hyundai’s Charge My Hyundai website, on the other hand, listed 37 ultra-fast 350 kW charging locations in Great Britain. Only six were listed in Ireland, and “limited numbers” were listed in Wales and Scotland. No locations were listed for Northern Ireland. 

Toyota and Hyundai reportedly explained that their advertisements were not misleading, especially since drivers would likely not need rapid charging points on shorter drives. The ASA, however, noted that the advertisements gave consumers the impression that it was “relatively straightforward” to access rapid charging points across the UK. The advertising watchdog also noted that numerous real-world factors affected EVs’ charging times, but these factors were controlled by the carmakers in the tests that the ads were based on. 

“If any of those conditions were less than optimal, then charging times would likely take longer,” the ASA noted. 

The two carmakers argued that it was pertinent for them to be allowed to promote EV charge times to consumers. Despite this, the ASA opted to ban the automakers’ ad campaigns anyway. “We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability…the claims had not been substantiated and were misleading,” the ASA said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Elon Musk reveals when SpaceX will perform first-ever Starship catch

“Starship catch is probably flight 13 to 15, depending on how well V3 flights go,” Musk said.

Published

on

Credit: SpaceX

Elon Musk revealed when SpaceX would perform the first-ever catch attempt of Starship, its massive rocket that will one day take life to other planets.

On Tuesday, Starship aced its tenth test flight as SpaceX was able to complete each of its mission objectives, including a splashdown of the Super Heavy Booster in the Gulf, the deployment of eight Starlink simulators, and another splashdown of the ship in the Indian Ocean.

It was the first launch that featured a payload deployment:

SpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative

SpaceX was transparent that it would not attempt to catch the Super Heavy Booster, something it has done on three previous occasions: Flight 5 on October 13, 2024, Flight 7 on January 16, and Flight 8 on March 6.

This time, it was not attempting to do so. However, there are bigger plans for the future, and Musk detailed them in a recent post on X, where he discussed SpaceX’s plans to catch Starship, which would be a monumental accomplishment.

Musk said the most likely opportunities for SpaceX to catch Starship itself would be Flight 13, Flight 14, and Flight 15, but it depends on “how well the V3 flights go.”

The Starship launched with Flight 10 was a V2, which is the same size as the subsequent V3 rocket but has a smaller payload-to-orbit rating and is less powerful in terms of initial thrust and booster thrust. Musk said there is only one more V2 rocket left to launch.

V3 will be the version flown through 2026, as V4, which will be the most capable Starship build SpaceX manufactures, is likely to be the first company ship to carry humans to space.

Musk said that SpaceX planned to “hopefully” attempt a catch of Starship in 2025. However, it appears that this will likely be pushed back to 2026 due to timing.

SpaceX will take Starship catch one step further very soon, Elon Musk confirms

SpaceX would need to launch the 11th and 12th test flights by the end of the year in order to get to Musk’s expected first catch attempt of Flight 13. It’s not unheard of, but the company will need to accelerate its launch rate as it has only had three test flights this year.

Continue Reading

News

Tesla Robotaxi rival Waymo confirms massive fleet expansion in Bay Area

New data from the California Public Utilities Commission (CPUC) said Waymo had 1,429 vehicles operating in California, and 875 of them were “associated with a terminal in San Francisco,” according to The SF Examiner.

Published

on

Credit: Uber

Tesla Robotaxi rival Waymo has confirmed that it has expanded its fleet of driverless ride-sharing vehicles in the Bay Area of California massively since its last public disclosure.

It is perhaps one of the most important metrics in the race for autonomous supremacy, along with overall service area. Tesla has seemed to focus on the latter, while expanding its fleet slowly to maintain safety.

Waymo, on the other hand, is bringing its fleet size across the country to significant levels. In March, it told The SF Examiner that there were over 300 Waymos in service in the San Francisco area, which was not a significant increase from the 250 vehicles on the road it reported in August 2023.

In May, the company said in a press release that it had more than 1,500 self-driving Waymos operating nationwide. More than 600 were in the San Francisco area.

Tesla analyst compares Robotaxi to Waymo: ‘The contrast was clear’

However, new data from the California Public Utilities Commission (CPUC) said Waymo had 1,429 vehicles operating in California, and 875 of them were “associated with a terminal in San Francisco,” according to The SF Examiner.

CPUC data from March 2025 indicated that there were a total of 1,087 Waymo vehicles in California, with 762 located in San Francisco. Some were test vehicles, others were deployed to operate as ride-sharing vehicles.

The company’s August update also said that it deploys more than 2,000 commercial vehicles in the United States. That number was 1,500 in May. There are also roughly 400 in Phoenix and 500 in Los Angeles.

While Waymo has done a good job of expanding its fleet, it has also been able to expand its footprint in the various cities it is operating in.

Most recently, it grew its geofence in Austin, Texas, to 90 square miles. This outpaced Tesla for a short period before the company expanded its Robotaxi service area earlier this week to roughly 170 square miles.

Tesla one-ups Waymo once again with latest Robotaxi expansion in Austin

The two companies have drastically different approaches to self-driving, as Waymo utilizes LiDAR, while Tesla relies solely on cameras for its suite. Tesla CEO Elon Musk has made no mistake about which he believes to be the superior solution to autonomy.

Continue Reading

News

Tesla launches Full Self-Driving in a new region

Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.

Published

on

Credit: Tesla

Tesla has launched its Full Self-Driving suite in a new region, marking a significant step in the company’s progress to expand its driver assistance suite on a global scale.

It is also the first time Tesla has launched FSD in a right-hand-drive market.

Today, Tesla launched Full Self-Driving in Australia for purchase by car buyers for $10,100, according to Aussie automotive blog Man of Many, which tried out the suite earlier this week.

Previously, Basic and Enhanced Autopilot suites were available, but the FSD capability now adds Traffic Light and Stop Sign Control, along with all the features of the previous two Autopilot suites.

It is the first time Tesla has launched the suite by name in a region outside of North America. In China, Tesla has “City Autopilot,” as it was not permitted to use the Full Self-Driving label for regulatory reasons.

However, Tesla still lists Full Self-Driving (Supervised) as available in the U.S., Canada, China, Mexico, and Puerto Rico.

The company teased the launch of the suite in Australia earlier this week, and it appeared to have been released to select media members in the region earlier this week:

Tesla FSD upcoming Australia release seemingly teased bv media

The rollout of Full Self-Driving in the Australian market will occur in stages, as Model 3 and Model Y vehicles with Hardware 4 will receive the first batch of FSD rollouts in the region.

TechAU also reported that “the initial deployment of FSDs in Australia will roll out to a select number of people outside the company, these people are being invited into Tesla’s Early Access Program.”

Additionally, the company reportedly said it is “very close” to unlocking FSD in customer cars:

Each new Tesla sold will also come with a 30-day free trial of the suite.

Australia is the sixth country to officially have Full Self-Driving available to them, following the United States, Canada, China, Mexico, and Puerto Rico.

Here’s the first look at the suite operating in Australia:

Continue Reading

Trending