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Toyota CEO attempts Tesla analogy and fails: ‘They aren’t really making something that’s real’

(Photo: Tesla Photographer/Instagram)

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Tesla recently received some subtle shade from Toyota CEO Akio Toyoda, who noted that while the American EV maker is leading the auto segment in market value, it would be a mistake to underestimate the fact that the Japanese veteran has built over 100 million cars over the decades. Toyoda’s statement stands as a rare instance when the CEO issued direct comments about a competitor.

During an online briefing on Friday, the CEO stated that Toyota is indeed losing to Tesla when it comes to share price and market cap. However, the executive argued that Tesla still has a long way to go before it could rival Toyota’s scale and experience. Interestingly enough, Toyota used an analogy to emphasize his point.

“Tesla says that their recipe will be the standard in the future, but what Toyota has is a real kitchen and a real chef. We are losing when it comes to the share price, but when it comes to products, we have a full menu that will be chosen by customers,” he said, as per a report from Automotive News Europe.

Prior to Tesla’s meteoric rise, Toyota stood at the top of the automotive market with its hyper-efficient operations and vehicles that are famed for their reliability. This status quo changed in July, when Tesla overtook Toyota to become the world’s most valuable automaker by market cap. The electric car maker has largely maintained this momentum, and it now stands far above the Japanese veteran in valuation.

Despite this, Toyoda explained that Toyota has built a formidable brand over the decades by offering affordable and reliable vehicles that could be produced in mass numbers. Thus, the executive remarked that he sees Toyota’s “picky customers” staying with the company’s tried and tested vehicles. And this, according to the executive is a difference-maker.

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“They aren’t really making something that’s real, people are just buying the recipe. We have the kitchen and chef, and we make real food,” Toyoda said.

That being said, there is no denying that Toyota is lagging behind the industry when it comes to the shift to electric vehicles. Despite Toyota being an investor in Tesla during the EV maker’s early days, the Japanese automaker’s electric vehicle program has been uninspired at best. Campaigns such as its infamous “self-charging hybrid” ads, which promote gas-powered vehicles like the Prius, further add doubt about the company’s dedication to the EV shift.

Ultimately, what is really a bit questionable about Toyoda’s recent statements was his analogy itself. Some of the world’s best restaurants, after all, establish their reputation with a small menu filled with offerings that are great enough to attract a steady stream of patrons. With this in mind, perhaps Toyota should pay more attention to Tesla’s short menu for now, since every vehicle in the company’s lineup today, and in the near future, has the potential to be a disruptor on their own.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla adds 15th automaker to Supercharger access in 2025

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tesla supercharger
Credit: Tesla

Tesla has added the 15th automaker to the growing list of companies whose EVs can utilize the Supercharger Network this year, as BMW is the latest company to gain access to the largest charging infrastructure in the world.

BMW became the 15th company in 2025 to gain Tesla Supercharger access, after the company confirmed to its EV owners that they could use any of the more than 25,000 Supercharging stalls in North America.

Newer BMW all-electric cars, like the i4, i5, i7, and iX, are able to utilize Tesla’s V3 and V4 Superchargers. These are the exact model years, via the BMW Blog:

  • i4: 2022-2026 model years
  • i5: 2024-2025 model years
    • 2026 i5 (eDrive40 and xDrive40) after software update in Spring 2026
  • i7: 2023-2026 model years
  • iX: 2022-2025 model years
    • 2026 iX (all versions) after software update in Spring 2026

With the expansion of the companies that gained access in 2025 to the Tesla Supercharger Network, a vast majority of non-Tesla EVs are able to use the charging stalls to gain range in their cars.

So far in 2025, Tesla has enabled Supercharger access to:

  • Audi
  • BMW
  • Genesis
  • Honda
  • Hyundai
  • Jaguar Land Rover
  • Kia
  • Lucid
  • Mercedes-Benz
  • Nissan
  • Polestar
  • Subaru
  • Toyota
  • Volkswagen
  • Volvo

Drivers with BMW EVs who wish to charge at Tesla Superchargers must use an NACS-to-CCS1 adapter. In Q2 2026, BMW plans to release its official adapter, but there are third-party options available in the meantime.

They will also have to use the Tesla App to enable Supercharging access to determine rates and availability. It is a relatively seamless process.

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Tesla adds new feature that will be great for crowded parking situations

This is the most recent iteration of the app and was priming owners for the slowly-released Holiday Update.

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Credit: Grok

Tesla has added a new feature that will be great for crowded parking lots, congested parking garages, or other confusing times when you cannot seem to pinpoint where your car went.

Tesla has added a new Vehicle Locator feature to the Tesla App with App Update v4.51.5.

This is the most recent iteration of the app and was priming owners for the slowly-released Holiday Update.

While there are several new features, which we will reveal later in this article, perhaps one of the coolest is that of the Vehicle Locator, which will now point you in the direction of your car using a directional arrow on the home screen. This is similar to what Apple uses to find devices:

In real time, the arrow gives an accurate depiction of which direction you should walk in to find your car. This seems extremely helpful in large parking lots or unfamiliar shopping centers.

Getting to your car after a sporting event is an event all in itself; this feature will undoubtedly help with it:

Tesla’s previous app versions revealed the address at which you could locate your car, which was great if you parked on the street in a city setting. It was also possible to use the map within the app to locate your car.

However, this new feature gives a more definitive location for your car and helps with the navigation to it, instead of potentially walking randomly.

It also reveals the distance you are from your car, which is a big plus.

Along with this new addition, Tesla added Photobooth features, Dog Mode Live Activity, Custom Wraps and Tints for Colorizer, and Dashcam Clip details.

All in all, this App update was pretty robust.

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Tesla CEO Elon Musk shades Waymo: ‘Never really had a chance’

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Credit: Tesla

Tesla CEO Elon Musk shaded Waymo in a post on X on Wednesday, stating the company “never really had a chance” and that it “will be obvious in hindsight.”

Tesla and Waymo are the two primary contributors to the self-driving efforts in the United States, with both operating driverless ride-hailing services in the country. Tesla does have a Safety Monitor present in its vehicles in Austin, Texas, and someone in the driver’s seat in its Bay Area operation.

Musk says the Austin operation will be completely void of any Safety Monitors by the end of the year.

With the two companies being the main members of the driverless movement in the U.S., there is certainly a rivalry. The two have sparred back and forth with their geofences, or service areas, in both Austin and the Bay Area.

While that is a metric for comparison now, ultimately, it will not matter in the coming years, as the two companies will likely operate in a similar fashion.

Waymo has geared its business toward larger cities, and Tesla has said that its self-driving efforts will expand to every single one of its vehicles in any location globally. This is where the true difference between the two lies, along with the fact that Tesla uses its own vehicles, while Waymo has several models in its lineup from different manufacturers.

The two also have different ideas on how to solve self-driving, as Tesla uses a vision-only approach. Waymo relies on several things, including LiDAR, which Musk once called “a fool’s errand.”

This is where Tesla sets itself apart from the competition, and Musk highlighted the company’s position against Waymo.

Jeff Dean, the Chief Scientist for Google DeepMind, said on X:

“I don’t think Tesla has anywhere near the volume of rider-only autonomous miles that Waymo has (96M for Waymo, as of today). The safety data is quite compelling for Waymo, as well.”

Musk replied:

“Waymo never really had a chance against Tesla. This will be obvious in hindsight.”

Tesla stands to have a much larger fleet of vehicles in the coming years if it chooses to activate Robotaxi services with all passenger vehicles. A simple Over-the-Air update will activate this capability, while Waymo would likely be confined to the vehicles it commissions as Robotaxis.

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