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10,000 Toyota drivers sign petition urging company to commit to EVs: ‘Put our future before your profits’
Over 10,000 Toyota drivers have signed a petition with over 110,000 signatures urging the Japanese car maker to embrace electrification efforts and stop “lobbying to prevent electric vehicle mandates and clean air laws.”
10,500 of the 110,000 signatures come from current Toyota customers who are displeased with the company’s lack of commitment to developing sustainable powertrains. Toyota, which pushed against mandates for zero-emissions guidelines by 2035 in the past, committed to a 100 CO2 reduction in Europe by 2035. However, InfluenceMap analysts have stated Toyota is working harder than any other automotive company to stagnate progress on electric vehicles. It plans for only 14 percent of its total production to be electrified by the end of the decade. Toyota would miss its commitments to the Paris Agreement.
In November, InfluenceMap listed Toyota as the third-most negative and influential company against climate policies, following only ExxonMobil and Chevron. A month later, Toyota announced its plans to transition a minimum of 50 percent of its vehicles in Western Europe to zero-emissions by 2030:
“Moving beyond 2030, we expect to see further ZEV demand acceleration, and Toyota will be ready to achieve 100% CO2 reduction in all new vehicles by 2035 in Western Europe, assuming that sufficient electric charging and hydrogen refueling infrastructures are in place by then, together with the renewable energy capacity increases that will be required.” – Matt Harrison, President & CEO Toyota Motor Europe.
It is not up for much debate whether Toyota was committed to EVs a year ago because their plans simply did not include a dedicated lineup of sustainable vehicles. Instead, Toyota focused on hydrogen fuel cell powertrains.
Despite Toyota making changes to its EV plans and even unveiling the new bZ4X in mid-April, owners are still not wholly convinced of the company’s commitments and are urging the automaker to take a more serious tone when it comes to electrified options.
Toyota officially launches the bZ4X, its first full EV in nearly a decade
On a petition titled “Toyota is Fueling the Climate Crisis,” 110,044 people have signed as a recognition of their discontent with the company’s EV commitments. InfluenceMap’s latest review still has Toyota as the top carmaker lobbying against ambitious climate and clean air laws.
“Laggard automakers, such as Toyota (D) and Nissan (D+), which are forecast to have the lowest percentage of zero-emissions fleet-wide vehicle production in 2029 (14% and 22% respectively), also have the most negative climate policy engagement,” the report said.
Amongst the signees, comments regarding the company’s relatively lackluster plans have catalyzed a number of owners to consider axing the company altogether if it doesn’t make a more solidified commitment to sustainability. “We own a Prius and a Corolla and are loyal Toyota customers, however, we are disappointed and upset that Toyota is not supporting a zero-emissions target in the EU,” one person who signed the petition said. “Please put our future before your profits and support the EU emissions goals. Otherwise, many loyal customers like us will stop buying Toyotas and move to other brands that are more environmentally responsible.”
“I drive a Prius, and I am telling you to stop lobbying against extending our use of fossil fuels…You must realize you are ruining the future of our children. I will sell your car if you persist in this idiocy,” another comment said.
Toyota continues to put out EV production projections, which are lofty and, as the world’s largest car manufacturer, seem to be considerable. However, Toyota still maintains the fastest way to reduce CO2 emissions is through hybrid vehicles and not rapid electrification. Toyota has massive plans to expand to around 70 electrified models by 2025, but only 15 of these will be fully electric.
Seven of the fifteen will feature the bZ brand moniker. “his diverse portfolio of electrified products will help propel Toyota toward its goal of carbon neutrality by 2050,” the company said in April. “Globally, Toyota has put more than 20 million electrified models on the road – with a CO2 emissions reduction effect equivalent to the CO2 emissions reduction of over 5.5 million BEVs. Over the next nine years, Toyota will invest $70+ billion in electrified vehicles as a whole with the target to launch 3.5 million BEVs globally in 2030.”
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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