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10,000 Toyota drivers sign petition urging company to commit to EVs: ‘Put our future before your profits’

Tesla’s Elon Musk and Toyota’s Akio Toyoda shaking hands in Palo Alto, CA cir. 2010. [Credit: Associated Press]

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Over 10,000 Toyota drivers have signed a petition with over 110,000 signatures urging the Japanese car maker to embrace electrification efforts and stop “lobbying to prevent electric vehicle mandates and clean air laws.”

10,500 of the 110,000 signatures come from current Toyota customers who are displeased with the company’s lack of commitment to developing sustainable powertrains. Toyota, which pushed against mandates for zero-emissions guidelines by 2035 in the past, committed to a 100 CO2 reduction in Europe by 2035. However, InfluenceMap analysts have stated Toyota is working harder than any other automotive company to stagnate progress on electric vehicles. It plans for only 14 percent of its total production to be electrified by the end of the decade. Toyota would miss its commitments to the Paris Agreement.

In NovemberInfluenceMap listed Toyota as the third-most negative and influential company against climate policies, following only ExxonMobil and Chevron. A month later, Toyota announced its plans to transition a minimum of 50 percent of its vehicles in Western Europe to zero-emissions by 2030:

“Moving beyond 2030, we expect to see further ZEV demand acceleration, and Toyota will be ready to achieve 100% CO2 reduction in all new vehicles by 2035 in Western Europe, assuming that sufficient electric charging and hydrogen refueling infrastructures are in place by then, together with the renewable energy capacity increases that will be required.” – Matt Harrison, President & CEO Toyota Motor Europe.

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It is not up for much debate whether Toyota was committed to EVs a year ago because their plans simply did not include a dedicated lineup of sustainable vehicles. Instead, Toyota focused on hydrogen fuel cell powertrains.

Despite Toyota making changes to its EV plans and even unveiling the new bZ4X in mid-April, owners are still not wholly convinced of the company’s commitments and are urging the automaker to take a more serious tone when it comes to electrified options.

Toyota officially launches the bZ4X, its first full EV in nearly a decade

On a petition titled “Toyota is Fueling the Climate Crisis,” 110,044 people have signed as a recognition of their discontent with the company’s EV commitments. InfluenceMap’s latest review still has Toyota as the top carmaker lobbying against ambitious climate and clean air laws.

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“Laggard automakers, such as Toyota (D) and Nissan (D+), which are forecast to have the lowest percentage of zero-emissions fleet-wide vehicle production in 2029 (14% and 22% respectively), also have the most negative climate policy engagement,” the report said.

Amongst the signees, comments regarding the company’s relatively lackluster plans have catalyzed a number of owners to consider axing the company altogether if it doesn’t make a more solidified commitment to sustainability. “We own a Prius and a Corolla and are loyal Toyota customers, however, we are disappointed and upset that Toyota is not supporting a zero-emissions target in the EU,” one person who signed the petition said. “Please put our future before your profits and support the EU emissions goals. Otherwise, many loyal customers like us will stop buying Toyotas and move to other brands that are more environmentally responsible.”

“I drive a Prius, and I am telling you to stop lobbying against extending our use of fossil fuels…You must realize you are ruining the future of our children. I will sell your car if you persist in this idiocy,” another comment said.

Toyota continues to put out EV production projections, which are lofty and, as the world’s largest car manufacturer, seem to be considerable. However, Toyota still maintains the fastest way to reduce CO2 emissions is through hybrid vehicles and not rapid electrification. Toyota has massive plans to expand to around 70 electrified models by 2025, but only 15 of these will be fully electric.

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Seven of the fifteen will feature the bZ brand moniker. “his diverse portfolio of electrified products will help propel Toyota toward its goal of carbon neutrality by 2050,” the company said in April. “Globally, Toyota has put more than 20 million electrified models on the road – with a CO2 emissions reduction effect equivalent to the CO2 emissions reduction of over 5.5 million BEVs. Over the next nine years, Toyota will invest $70+ billion in electrified vehicles as a whole with the target to launch 3.5 million BEVs globally in 2030.”

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

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It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

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Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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Tesla to a $100T market cap? Elon Musk’s response may shock you

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There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.

However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.

To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

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Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:

“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”

Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.

SpaceX officially acquires xAI, merging rockets with AI expertise

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Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”

Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.

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Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.

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Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)

Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”

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SpaceX's first Falcon Heavy launch also happened to be a strategic and successful test of Falcon upper stage coast capabilities. (SpaceX)

When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.

At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.

The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.

Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.

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Credit: SpaceX

Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.

And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.

SpaceX’s trajectory has been just as dramatic.

The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.

Falcon Heavy successfully clears the tower after its maiden launch, February 6, 2018. (Tom Cross)

Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.

Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.

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And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.

In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.

The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”

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