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Volkswagen aims for sub-$35,000 EV in the U.S.

Credit: Volkswagen

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Volkswagen is aiming to bring an electric vehicle to the U.S. market that will cost less than $35,000, and it plans to launch it within the next 3-4 years.

In the U.S., EV adoption has grown significantly over the last few years. In Q3 2023, EVs made up 7.9 percent of the total market share, marking a new all-time record for the U.S.

However, there are still plenty of car buyers who have no intentions of buying an EV, and price is still a big issue for people moving forward, although they have come down substantially.

Many automakers are attempting to offer EVs that are widely affordable and will not break the bank for those who are interested. General Motors has its Chevy Bolt EV that hit a sub-$30,000 price tag, and Tesla is moving toward $30,000, but only after federal and state incentives.

Volkswagen has struggled with its EV efforts in terms of software, but since then, it has offered some competitive EVs, including the ID.3 and ID.4, which share segments with the Model 3 and Model Y, respectively.

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However, the German automaker has not tasted the success it expected, and sales have been relatively underwhelming. It feels that in the U.S., a more affordable EV option for consumers will perhaps help to surge sales and demand.

At the Reuters Events Automotive USA 2023 conference in Detroit, Senior VP and Head of Strategy at Volkswagen Group of America Reinhard Fischer said that Volkswagen will do exactly that.

The company will not only build an EV that costs less than $35,000, but it also plans to localize the assembly of battery packs to qualify for Inflation Reduction Act incentives, helping the car qualify for the full $7,500 tax credit.

Some EVs have only qualified for half of that amount because they are not completely assembled in North America. For 2023, only 50 percent of the vehicle’s battery must be assembled or manufactured within North America.

This requirement increases by 10 percent annually until 2029, when the entire battery pack must be assembled and manufactured in North America to receive half of the $7,500 credit.

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There was some speculation on whether VW would start to slow down its EV efforts as many legacy automakers have struggled with scaling their production, resulting in huge financial losses.

Fischer said that VW had no plans to scale back EVs in the U.S. market.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla posts job opening for next-generation Roadster production

Elon Musk teased a major demonstration at the Tesla Design Studio in Hawthorne, scheduled for the end of the year.

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Image used with permission for Teslarati. (Credit: Tom Cross)

Tesla has opened its first job listing specifically for the next-generation Roadster, hinting at some substantial progress on the company’s long-awaited flagship all-electric supercar. 

The company is looking for a Manufacturing Engineer to support the development and launch of new battery manufacturing equipment, which would likely be pivotal to the Roaster, considering its teased performance and range.

Tesla’s next-generation Roadster batteries

As per Tesla’s Careers website, the Roadster Manufacturing Engineer’s tasks would include ideating equipment concepts, developing specifications, validating processes, and addressing production bottlenecks. Tesla emphasized that the position involves collaboration across domestic and international sites, supporting equipment factory acceptance tests and assisting operations teams, with expected travel under 50 percent. 

“In this role, you will take large-scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization, and handover to local operations teams. Battery development is at the heart of our company, and this is an exciting opportunity to work directly on the central challenges for the all-new Roadster product architecture while still in its early development stages,” the job listing noted.

The opening marks one of the first public hiring efforts explicitly tied to the next-gen Roadster, suggesting that the vehicle’s development might be approaching its initial manufacturing phase. The fact that the new Roadster’s first job opening is related to its battery is interesting, as the vehicle was unveiled with a range of 620 miles way back in late 2018. Though at the time, Elon Musk also noted that the Roadster would be fitted with a 200 kWh battery, twice the size of the batteries used in the Model S and Model X. 

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Musk teases “most epic demo ever” and fuels Roadster speculation

Back in July, Elon Musk teased a major demonstration at the Tesla Design Studio in Hawthorne, California, scheduled for the end of the year. Musk shared on X that he had just visited the studio, calling the upcoming event the “most epic demo ever by one of year. Ever.”

The statement immediately prompted speculations that Tesla may finally be ready to reveal the production version of the next-generation Roadster. Originally unveiled alongside the Semi in 2018, the Roadster has remained under wraps while the company scaled production of other models. Since its unveiling, however, the Roadster’s rollout has been pushed back in favor of the original Model Y, the refreshed Model S and X, the Cybertruck, the refreshed Model 3, the Semi, and the new Model Y.

At the time of its unveiling, the next-generation Roadster was teased to be nothing short of a monster, with a 0-60 mph time of 1.99 seconds and a top speed of over 250 mph. Elon Musk also teased that the next-generation Roadster would have a range of 620 miles per charge. Later, the CEO noted that the Roadster should be able to achieve a 0-60 mph launch of less than 1 second, thanks to the vehicle’s SpaceX package. Musk has also noted recently that the next-generation Roadster would be “beyond a car.”

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Tesla’s Shanghai sites now producing massive solar output, confirms exec

Gigafactory Shanghai’s rooftop solar installation now generates an impressive amount of clean energy, and other sites are following suit.

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Credit: Grace Tao/Weibo

Tesla China Vice President Grace Tao recently shared new details on the company’s solar initiatives in some of its facilities across Shanghai. 

In a post on Weibo, the Tesla executive stated that Gigafactory Shanghai’s rooftop solar installation now generates an impressive amount of clean energy, and other sites are following suit.

Tesla China’s rooftop solar initiatives

As per Tao’s post, Giga Shanghai’s rooftop solar system produces about 11 million kWh of electricity per year. This helps reduce carbon emissions by an estimated 4,600 tons annually.

The Shanghai Megafactory, which produces Megapack batteries, is also being fitted with solar panels. Once operational, it is expected to generate an additional 6 million kWh per year and further lower carbon emissions by roughly 2,500 tons.

“At present, the roof of the Shanghai Super Factory is covered with photovoltaic panels, which can generate 11 million kWh of electricity annually and reduce carbon emissions by 4,600 tons. The Shanghai Energy Storage Super Factory next door is also installing photovoltaic panels, which is expected to generate an additional 6 million kWh a year and reduce carbon emissions by 2,500 tons,” Tao wrote in her post.

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Tesla expands solar and storage efforts

Beyond its manufacturing hubs, Tesla is extending its renewable energy strategy to service centers and retail operations in China. Tao stated that the roof of Tesla’s Shanghai Kangqiao Direct Body and Paint Center already produces around 400,000 kWh of green electricity each year, reducing emissions by yet another 170 tons.

She highlighted that Tesla’s goal is to ensure clean electricity powers the full lifecycle of its products, from manufacturing and storage to on-road charging. “The manufacture, storage, and use of clean electricity runs through the entire chain of Tesla products, and is also the contribution of every Tesla owner to a sustainable tomorrow for the earth,” Tao stated.

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Donald Trump confirms ‘good’ relationship with Elon Musk after public feud

Trump stated that he and Elon Musk have spoken “on and off, a little bit” since meeting at Charlie Kirk’s memorial service in September.

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Credit: Elon Musk/X

United States President Donald Trump has confirmed that his relationship with Elon Musk has improved following months of tension. 

Speaking with reporters aboard Air Force One, Trump stated that he and Elon Musk have spoken “on and off, a little bit” since meeting at slain conservative activist Charlie Kirk’s memorial service in September. Trump also noted that he now considers their relationship “good.”

Trump stated that his feud with Musk has cooled after ‘stupid moment’

Trump addressed the pair’s earlier feud, which unfolded publicly earlier this year after Musk publicly opposed Trump’s “Big Beautiful Bill” and later stepped away from his administration’s advisory role tied to the DOGE initiative. The U.S. president addressed the dispute, describing it as a brief lapse in judgment, as noted in an Insider report.

“He had a bad spell, he had a bad period. He had a bad moment,” Trump said. “It was a stupid moment in his life, very stupid. I’m sure he’d tell you that. But I like Elon, and I suspect I always will.”

Trump’s remarks suggest a thaw in what had been one of the United States’ most visible political rifts, which saw Musk accusing Trump of being on Epstein’s list and Trump threatening to take away Tesla and SpaceX’s subsidies. In his recent comments, however, Trump noted that “I like Elon, I’ve always liked him.”

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Musk has mostly stayed quiet on Trump, but he still criticizes administration officials

Musk has publicly toned down his criticism of Trump in recent months, pausing discussion of a third political party he once floated after Trump’s megabill passed. While his stance toward the former president appears to have softened, with the two men publicly making peace during Kirk’s memorial, Musk has continued to spar with members of Trump’s administration.

Just last week, he engaged in a dispute with Transportation Secretary Sean Duffy over NASA leadership after Duffy opened one of SpaceX’s contracts for review. Musk expressed his frustration against Duffy on X, stating that “Sean Dummy is trying to kill NASA” and pledging that SpaceX would be taking humans back to the Moon with Starship before any other company.

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