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Volkswagen boss Diess tells execs third-party software fix isn’t an option
Volkswagen boss Herbert Diess is adamant that the German car company must develop its electric vehicle software in-house. In a recent meeting with executives, Diess outlined Volkswagen’s core needs in the topic of software, indicating that it must be developed in-house and that sourcing effective and dependable software from a notable tech company simply isn’t an option if the company wants to remain independent.
“If we want to retain our independence,” Diess told his top managers in a recent meeting, “we have to be able to develop the software in the car ourselves. This is the only way for us to guarantee long-term success.”
Volkswagen’s EV project, which has been catalyzed by the introduction of the ID. family of vehicles has been a thorn in the side of the world’s leading car company since its introduction. While Volkswagen has made electric models before, they have not been on the company’s new MEB (Modular electric drive matrix) platform designed for electric cars. The platform requires a robustly accurate and scalable software program, something that Volkswagen has encountered several problems with early on in its electric offensive.
But the roadblocks and bottlenecks in Volkswagen’s software are not issues that Diess is willing to have someone else fix. He expects his competent software engineers and other team members to figure out the shortcomings on their own in an attempt to remain free of dependence on another company, whether it would be a tech company like Apple or a fellow electric automaker like Tesla. “We must not hand over data sovereignty, the customer interface, and ultimately the “brain” of the car to the big tech players.”
The software essentially acts as the brain of the car. To give owners a more pleasurable ownership experience, the software needs to be free of any discrepancies. The issues can cause things as small as voice recognition to go awry or things as large as software updates to be uninstallable, making a vehicle outdated and, in some cases, unusable. Volkswagen has had its fair share of issues with the MEB platform, but it claims that many of the difficulties it has encountered are solved. Additionally, it has promised owners that software updates will be ready to be downloaded to cars regularly beginning Summer 2021.
Volkswagen's software issues with the ID.3 are worse than reported: 'It is an absolute disaster'
With automakers big and small fighting to keep pace with Tesla, Diess understands the urgency of the project at hand. “This is by far the most important project for this Group in the next five, probably ten years,” he said, according to Business Insider. Automakers are being forced to adapt or be left behind as Tesla extends its lead in the sector, especially in software. While other car companies like Ford are releasing highly-competitive vehicles like the Mustang Mach-E, which has proven to be a notable adversary to the Tesla Model Y, the sector is only becoming more concentrated on what seems like a daily basis. With new companies coming around, focusing purely on electric powertrains, legacy automakers have almost dragged their feet through the proverbial mud, only delaying the inevitable: they will fall behind if they do not focus on electrification.
Volkswagen is arguably the most invested legacy automaker in the EV transition. Diess has been extremely vocal regarding VW’s transition to electric cars, recognizing that the market will only become more competitive, more robust, and more concentrated. A lead now could extend into several decades and make Volkswagen more desirable than other car companies who will confront these same issues in a few years.
Elon Musk
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Fort Bend County approved four incentive agreements Thursday for Tesla’s proposed $10.1 billion solar factory.
Fort Bend County commissioners on Thursday approved a package of tax incentives for Tesla’s proposed $10.1 billion solar cell factory near Needville, Texas, giving the company one of the last local approvals it needs before it decides where to build. All four Tesla agreements passed 4 to 0.
The votes covered a property tax abatement inside Reinvestment Zone No. 34, a Chapter 381 economic development agreement, a foreign trade zone non-objection paired with payments in lieu of certain taxes, and a separate payment in lieu of taxes “true up” agreement, according to agenda notes from the Fort Bend Commissioners Court meeting.
The project, known internally as “Project Crystal Sun,” would make solar cells and finished modules on roughly 3,000 acres near FM 762 and FM 1994, south of the Brazos River. As Teslarati reported when the filing first surfaced in August, Tesla’s application under the state’s JETI Act splits the investment into $1.5 billion in real property and $8.6 billion in equipment, with 9,712 permanent jobs projected by 2033 and commercial operations targeted for the first quarter of 2029. The plant would handle the full chain from ingot and wafer production through cell testing.
Inside Tesla’s secretive $10 Billion “Project Crystal Sun” filing
Thursday’s approval does not lock in the site. Tesla has told the Texas Comptroller it is still weighing other locations, and site selection adviser David Dennison told Lamar Consolidated ISD trustees in September that the race had narrowed to Fort Bend and one out of state rival with a “very compelling package,” according to the Houston Chronicle. Tesla hopes to decide before the end of 2026, and the incentives still need sign off from the Comptroller and the Governor’s office.
Local officials have now done nearly everything within their control. Commissioners created the reinvestment zone in an August 24 special meeting, with Interim County Judge Daniel Wong formally withdrawing himself over his engineering firm’s past work with Tesla. Lamar CISD trustees voted 7 to 0 on September 15 to advance a JETI agreement that would tax Tesla’s qualifying property at 50 percent of its value for maintenance and operations from 2029 through 2038.
The plant lines up with a target Elon Musk set on Tesla’s Q4 2025 earnings call in January, when he said the company would “work toward getting 100 GW a year of solar cell production, integrating across the entire supply chain from raw materials all the way to finished solar panels.” In March, Tesla was reported to be negotiating a $2.9 billion purchase of Chinese solar manufacturing equipment bound for Texas. The Houston area already hosts Tesla’s Megafactory in Brookshire, where Megapack 3 production has started. Tesla said on its Q3 call that Megapack supply for 2027 is nearly sold out, and Musk wrote on X Thursday that the company is “increasing production of Megapacks as much as possible,” as demand from data centers climbs.
Tesla revealed plans to develop its own maps internally to fix Navigation issues and give owners more control over their routing.
On the company’s Q3 2026 Earnings Call, a question was asked about FSD Navigation issues, particularly speed limit recognition, parking, and routing. These are issues that surface from version to version and seem to be seriously challenging for Tesla’s AI team to resolve.
Tesla’s Head of AI, Ashok Elluswamy, said in response to the question:
“You’re totally right that we shouldn’t be depending on external people’s maps. So we are building our own maps, but not like the same way as OneMoreMap. We are building an entirely new architecture with essentially AI-based mapping and navigation.”
He continued:
“It’s going to be super awesome. It’s going to be integrated with voice. You can talk to it, ask for different routes. It’s going to learn your personalized preferences, plus the fleet preferences. The collective intelligence of all the cars is going to flow into making the maps and navigation super cool.”
Elluswamy said this issue should be confronted, and the mapping should be available for people by the time the v15 release starts deploying to customers.
“And over the next several months,” he added, “it’s just going to take over all of the navigation functions, parking, destination handling. And it will know you better than you know yourself in some regard for the driving task, and then handle it fully.”
Tesla Summon got insanely good in FSD v14.3.2 — Navigation? Not so much
Navigation is perhaps the most notable complaint with FSD, and although it has gotten better, it is still flawed. Much of the time, FSD will take people on routes that are not preferred by the driver, but Tesla tried to combat this with a routing feature in the Summer 2026 Update.
Tesla currently relies on Google for map data, but it is sort of counterintuitive to believe the company would rely on a third party for this. These improvements will be welcome, as routing and navigation have been such a pain point for so many owners for so long.
Quotes via Motley Fool
Tesla Full Self-Driving (Supervised) showed a record attach rate at delivery for new vehicles in the third quarter of 2026.
75 percent of new vehicle deliveries in North America included a subscription to FSD software, up from 55 percent in the prior quarter, a 20-percentage-point sequential gain in the company’s most mature market.
Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS
Tesla shed light on the Q3 Shareholder Deck that 75 percent of new deliveries came with an FSD subscription:
“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets. “
The higher attach rate accompanied strong growth in the overall FSD consumer base, as active subscriptions rose to 1.75 million, a 67 percent year-over-year increase. For the first time, more than half of paid customers are on the monthly subscription, which is priced at $99 per month in the U.S.
People are buying FSD with a car attached, not the other way around
— Elon Musk (@elonmusk) October 21, 2026
The transition to subscriptions has accelerated since Tesla discontinued the one-time purchase option in most markets earlier this year. The recurring model improves revenue visibility and margins compared with large upfront payments. With three-quarters of North American deliveries now including FSD, the software is now an evidently large contributor to Tesla’s economics and ancillary revenue.
Geographic expansion remains important for further gains. FSD is now available in nine countries in the EU, and more than 100,000 customers have driven over 160 million kilometers. Tesla is pursuing broader EU-wide approval, with a related vote expected in December. Similar progress in additional markets could support higher attach rates beyond North America.
These results came as Tesla had a strong quarterly delivery performance of 486,532 vehicles in the quarter, which came with its largest passenger-vehicle backlog in four years. Battery supply continued to limit volume, but the company has pointed to FSD as a clear difference-maker that is helping sustain demand. As supervised capabilities improve, the attach rate will likely continue to improve.
At face value, it is a key measure of how Tesla is converting sales into autonomy progress.
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Tesla is building its own maps to fix Navigation issues
