Volkswagen has announced that it has handed its Car.Software organization over to Audi CEO Markus Duesmann. Duesmann will take charge of Volkswagen’s software in the VW Board of Management, a company press release stated.
One of the main focuses of Volkswagen’s plan to begin the production of a fleet of electric vehicles was software. However, the German automaker has encountered several problems that have delayed the production of its ID.3, which is the first vehicle in VW’s all-electric ID family of cars.
Duesmann will be responsible for the research and development of Volkswagen’s software and will attempt to salvage the company’s operating system before the ID.3 and subsequent electric models from the German automaker roll off of production lines and into owner’s garages.
However, Duesmann’s stance on electric vehicles is not exactly favorable. The Audi frontman commented last week that his company would continue to favor the production of gas and diesel-powered combustion engines. “The combustion engine is far from dead,” Duesmann said.
Although Duesmann does believe that Audi can begin creating more sustainable cars that use gas and diesel for fuel, the overall stance on the issue seems to indicate that the CEO is not necessarily interested in obtaining an electric fleet that is Earth-friendly. Duesmann is an automotive vet, but his goals do not necessarily line up with Volkswagen’s, and the combination of the two entities working together to solve software issues is questionable.
“We are now starting the biggest revolution in the automotive industry. In a few years, a car’s operating system and its connectivity with a highly secure data cloud will make all the difference,” Duesmann said. “The close cooperation with all brands and teams will be decisive for the success of the Car.Software organization. With my team at Audi, we are assuming a special responsibility as a premium brand.”
Duesmann announced that the new CEO of the Car.Software Organization would be former Senior Vice President of Manufacturing Engineering at BMW, Dirk Hilgenberg.
“With the upcoming handover to Dirk Hilgenberg, we will gain a CEO for the Car.Software organization who has extensive international experience in the integration of software products and technologies. In close cooperation with him, I will push this topic forward vigorously and at high speed,” Duesmann added.
The plan to solve Volkswagen’s extensive list of software issues begins with a rapid personnel expansion. The company plans to hire around 5,000 specialists by the end of 2020, who will all work together to integrate the Software system into Volkswagen’s electrified fleet.
Volkswagen has also spent the last few months expanding several of its German plants to prepare for an expansive push of electric vehicles in the coming years. The company also gave 150 random employees an ID.3 car to test in real-world settings.
Fixing the software issues that Volkswagen has accrued throughout the production of the ID.3 has worried the company’s executives. However, the new operating infrastructure is sure to bring bumps along the way, and Volkswagen’s rich tradition of automotive manufacturing should prove to be able to solve the issues. However, Duesmann’s appointment to the head of the team is unusual considering the stance the Audi CEO holds on electric vehicles.
Volkswagen’s full press release is available here.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
