Volkswagen faces mounting pressure to keep up with Tesla and Chinese automakers in the transition to battery-electric vehicles (BEVs), and its success in doing so could have major implications.
During the pandemic, Volkswagen fell behind in the Chinese auto market as companies like BYD, Nio, and Tesla took over, with the competition nearly doubling the market’s EV and hybrid offerings (via Bloomberg). Volkswagen’s global sales of battery-electric vehicles (BEVs) haven’t managed to accelerate as fast as rivals Tesla or BYD, and the threat of growing EV startups also looms.
In the second quarter alone, Tesla delivered 466,140 as the world’s top BEV seller, followed by BYD with roughly 328,600 units sold, according to BloombergNEF. Volkswagen had just around 145,000 sales.
Credit: Bloomberg
Now, as the presence of Chinese automakers and Tesla grows in Europe, Volkswagen is being tested by fierce competition, and the automaker risks severe consequences to the German economy, which is Europe’s largest economy. Foreign Minister Annalena Baerbock highlighted the urgency of the situation at the Münich Car Show last week.
“The auto industry is faced with the question of whether and how we will be a global leader in the future,” Baerbock said at the event. “For our nation, where the auto industry accounts for a large share of value creation, this is not just an economic issue, but also a question of security.”
Tesla’s upcoming release of the highly anticipated Cybertruck and its recently refreshed Model 3 Highland are set to increase pressures put on Volkswagen to make appealing BEVs, not to mention the U.S. automaker’s lineup-wide price cuts made throughout this year.
Meanwhile, the global EV market is growing rapidly, and BloombergNEF data predicts that BEV sales will nearly rival gas car sales in the global market by 2030, surpassing them altogether by 2031.
Credit: Bloomberg
Volkswagen hasn’t exactly had a smooth introduction to BEVs. In 2015, the company admitted to cheating on emissions standards through the use of its “clean diesel” products, and it later paid out over $9.5 billion in settlement money to vehicle owners. Today, the automaker still hasn’t rebounded to pre-pandemic production levels across vehicle segments in Germany.
“Our international competition is not sitting idle,” said Hildegard Müller, the auto lobby German Association for the Automotive Industry (VDA) leader. “Our companies are mainly generating their profits abroad, helping to keep jobs in Germany. But the pressure is rising because of weak economic growth and conditions that are no longer internationally competitive.”
Credit: Bloomberg
During the same period of time, Tesla has expanded significantly with the addition of new production facilities in Austin, Texas, within the U.S., and overseas in Shanghai, China and outside of Berlin, Germany. Earlier this year, Tesla also announced plans to debut an upcoming factory in Mexico.
In the last few years, Volkswagen has also seen a shake-up of executive power, with CEO Oliver Blume taking over for former CEO Herbert Diess last fall. Since taking over and retaining his title as head of Porsche, Blume has managed new partnerships and hopes to fix issues at Cariad, the automaker’s in-house software developer.
Earlier this week, a German publication reported that Volkswagen’s BEV plant in Zwickau, Germany would cut as many as 2,500 jobs, though the automaker hasn’t responded to the reports. The Zwickau facility has been exclusively producing BEVs since last January, and it produced a total of 218,000 units last year.
The German automaker also has plans to build a $2 billion BEV factory in South Carolina, which is expected to begin production in 2026. The plant will bring back the Volkswagen Scout as a BEV brand, along with other vehicles in the SUV and pickup segments.
Volkswagen’s Scout to build $40K electric SUV in South Carolina
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Starbase after dark: Musk’s latest photo captures a Spaceport on the brink of history
SpaceX’s Starbase city in Boca Chica, Texas is rapidly transforming the southern tip of the Lone Star State into one of the most ambitious launch complexes in history.
A striking nighttime photograph of SpaceX’s Starbase facility in Boca Chica, Texas, shared recently by Elon Musk on X, offers a dramatic glimpse of an operation that is rapidly transforming the southern tip of the Lone Star State into one of the most ambitious launch complexes in history.
The most immediately visible change in the photo is the presence of two fully erected Starship launch towers dominating the coastal skyline. The second orbital launch pad, known as Pad B, now features its fully erected tower, OLIT-3, which stands approximately 474 feet tall and incorporates an integrated water-cooled flame trench designed to minimize damage and reduce turnaround time between launches. The dual-tower silhouette against the night sky signals a decisive shift from experimental testing facility to high-cadence launch operations.
Grok Image concept of Elon Musk’s latest Starbase photo via X
Back at Starbase, Pad 2 is approaching hardware completion, with upgraded chopstick arms, a new chilldown vent system, and all 20 hold-down arms now fitted with protective doors to shield them from the intense exhaust of up to 33 Raptor 3 engines, according to a deeper dive by NASASpaceFlight.
SpaceX has also received approval to nearly double the footprint of the Starbase launch site, with groundwork already underway to add LNG liquefaction plants, expanded propellant storage, and additional ground support infrastructure.
The photo also carries a milestone civic dimension. Starbase officially became a Texas city in May 2025 after a community vote, with SpaceX employees elected as mayor and commissioners of the newly incorporated municipality. That legal status streamlines launch approvals and gives SpaceX direct control over local infrastructure decisions.
The FAA has approved an increase in launches from Starbase in Texas from five to twenty-five per year, clearing the runway for the kind of flight frequency needed to fulfill Starship’s ultimate mission of ferrying cargo and crew to the Moon, servicing the Department of Defense, deploying next-generation Starlink satellites, and eventually establishing Elon Musk’s long sought after goal of a self-sustaining human presence on Mars.
Seen from above in the dark, Starbase looks less like a test site and more like a spaceport.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Starbase after dark: Musk’s latest photo captures a Spaceport on the brink of history
Tesla loses Director who designed one of the company’s best features
