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Xiaomi challenges Tesla in China with Model 3 competitor

Credit: Xiaomi/X

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In the smartphone world, Xiaomi is considered by some to be the “Apple of China” due to its devices’ features and overall quality. And with the launch of the Xiaomi SU7, it appears that the smartphone giant is also looking to achieve the title of “Tesla of China.” 

At a launch event in Beijing, Xiaomi formally launched its first vehicle, the SU7 all-electric sedan. Three variants of the SU7 are offered for now — the SU7 Standard, SU7 Pro, and SU7 Max. The vehicles are competitively priced, with the SU7 Standard starting at RMB 215,900 ($29,870), the SU7 Pro starting at RMB 245,900 ($34,000), and the SU7 Max starting at RMB 299,900 ($41,500).

For context, the upgraded Tesla Model 3 Rear Wheel Drive (RWD) starts at RMB 245,900 ($34,000) and the Model 3 Long Range Dual Motor All Wheel Drive (AWD) starts at RMB 285,900 ($39,500) in China. At such prices, the SU7 effectively undercuts the Model 3 by about $4,000 in price, with the midrange variant of Xiaomi’s all-electric car costing the same as Tesla’s entry-level Model 3

During the Xiaomi SU7’s launch event, Lei Jun, founder, chairman and CEO of the smartphone giant, noted that the all-electric sedan is targeting the same customers as the Tesla Model 3. “Many people ask me who the Xiaomi SU7 is built for. My answer is, ‘Isn’t it time for Tesla Model 3 users to upgrade?’” the executive noted. 

The Xiaomi SU7 was benchmarked against the Tesla Model 3, and it shows. As per the executive, the SU7 is better than the Model 3 on over 90% of its specifications. The Xiaomi SU7 is slightly larger than the Model 3, and its starting range of 700 kilometers (almost 435 miles) is higher than the base Model 3’s 606 kilometers. Lei admitted, however, that it would probably take Xiaomi 3-5 years to catch up to Tesla in terms of powertrain efficiency.  

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The reception of Chinese consumers to the SU7 has been very positive so far. In the first 27 minutes after the company started accepting orders for the vehicle, Xiaomi was able to secure over 50,000 firm orders. Deliveries of the SU7’s “Founders Edition” are expected to begin on April 3, 2024. 

While the Xiaomi SU7 is undoubtedly an impressive all-electric sedan, it should be noted that Tesla is a very difficult target to catch because the company just refuses to stay still. This is hinted at by the Cybertruck, whose key innovations like its 48V architecture and steer-by-wire system will likely trickle down to the company’s later vehicles. With this in mind, Xiaomi may find itself competing against a company that’s determined to prove that the “Tesla of China” is still Tesla. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla CEO Elon Musk sends final warning to Bill Gates over short position

“If Gates hasn’t fully closed out the crazy short position he has held against Tesla for ~8 years, he had better do so soon,” Musk said.

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Tesla CEO Elon Musk sent a final warning to former Microsoft CEO Bill Gates over his short position, which he confirmed he held to Musk directly several years ago.

Gates has been a skeptic of Tesla for some time, but he has also tried to work with Musk on philanthropic opportunities several years ago, which was coincidentally when he admitted to the company’s frontman that he held a short position.

Musk was, in turn, “super mean” to Gates, according to Walter Isaacson’s biography about the Tesla CEO. Gates had put $500 million against Tesla, shorting the stock and hoping to profit from its failure.

Elon Musk explains Bill Gates beef: He ‘placed a massive bet on Tesla dying’

A short position essentially means Gates is betting Tesla shares will go down, which would make him money. However, shares have gone up over six percent this year and increased nearly 150 percent over the past five years.

At the recent Annual Shareholder Meeting, Musk made many claims about Tesla’s future projects and how they could manage to disrupt various industries. He also recently had a massive $1 trillion compensation package approved, which will be awarded in twelve tranches, all of which combine a company valuation goal and an individual goal related to a product.

Musk was able to complete his last approved pay package, but it was not awarded due to a ruling by a Delaware Chancery Court. Nevertheless, his track record of proving growth for Tesla shareholders is excellent, and investors are obviously very encouraged by his capabilities as a CEO, considering 76.6 percent of shareholders voted to approve his new compensation.

After it was revealed that the Gates Foundation dumped 65 percent of its Microsoft position for nearly $9 billion, Musk had one final message for him: drop your Tesla short position soon, or else.

Musk’s rivalry with Gates is mostly founded on the Tesla CEO’s discontent with the former Microsoft frontman’s short position. However, Musk might have a bit of a soft spot for Gates, considering he is giving him a warning of what is potentially to come. If he really wanted to do some damage to Gates, he would not give him any heads-up at all.

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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