In the smartphone world, Xiaomi is considered by some to be the “Apple of China” due to its devices’ features and overall quality. And with the launch of the Xiaomi SU7, it appears that the smartphone giant is also looking to achieve the title of “Tesla of China.”
At a launch event in Beijing, Xiaomi formally launched its first vehicle, the SU7 all-electric sedan. Three variants of the SU7 are offered for now — the SU7 Standard, SU7 Pro, and SU7 Max. The vehicles are competitively priced, with the SU7 Standard starting at RMB 215,900 ($29,870), the SU7 Pro starting at RMB 245,900 ($34,000), and the SU7 Max starting at RMB 299,900 ($41,500).
#XiaomiSU7 offers a variety of customization options, allowing you to create a driving mode that perfectly suits you. #XiaomiEVLaunch #DrivingForward pic.twitter.com/cwe4PVbSYQ— Xiaomi (@Xiaomi) March 28, 2024
For context, the upgraded Tesla Model 3 Rear Wheel Drive (RWD) starts at RMB 245,900 ($34,000) and the Model 3 Long Range Dual Motor All Wheel Drive (AWD) starts at RMB 285,900 ($39,500) in China. At such prices, the SU7 effectively undercuts the Model 3 by about $4,000 in price, with the midrange variant of Xiaomi’s all-electric car costing the same as Tesla’s entry-level Model 3.
Safety is an essential part of #XiaomiSU7. This car features our steel-aluminum alloy armored cage for unmatched protection.
Every SU7 is equipped with 16 active safety configurations, giving you complete peace of mind on the road. #XiaomiEVLaunch #DrivingForward pic.twitter.com/WbxAcldiIc— Xiaomi (@Xiaomi) March 28, 2024
During the Xiaomi SU7’s launch event, Lei Jun, founder, chairman and CEO of the smartphone giant, noted that the all-electric sedan is targeting the same customers as the Tesla Model 3. “Many people ask me who the Xiaomi SU7 is built for. My answer is, ‘Isn’t it time for Tesla Model 3 users to upgrade?’” the executive noted.
#XiaomiSU7 Max lets you drive back onto the road with an incredible 510 kilometers of range in just 15 minutes of charging.
Even the standard SU7 isn't far behind, offering a 350-kilometer range boost in the same timeframe. #XiaomiEVLaunch #DrivingForward pic.twitter.com/9XkDfBKazH— Xiaomi (@Xiaomi) March 28, 2024
The Xiaomi SU7 was benchmarked against the Tesla Model 3, and it shows. As per the executive, the SU7 is better than the Model 3 on over 90% of its specifications. The Xiaomi SU7 is slightly larger than the Model 3, and its starting range of 700 kilometers (almost 435 miles) is higher than the base Model 3’s 606 kilometers. Lei admitted, however, that it would probably take Xiaomi 3-5 years to catch up to Tesla in terms of powertrain efficiency.
Our smart cabin features five top-of-the-line screens. Whether it's connecting your smartphone to your car or your car to your home, #XiaomiHyperOS ensures a seamless and smooth experience.#XiaomiSU7 #XiaomiEVLaunch #DrivingForward pic.twitter.com/td0f1i6P92— Xiaomi (@Xiaomi) March 28, 2024
The reception of Chinese consumers to the SU7 has been very positive so far. In the first 27 minutes after the company started accepting orders for the vehicle, Xiaomi was able to secure over 50,000 firm orders. Deliveries of the SU7’s “Founders Edition” are expected to begin on April 3, 2024.
Le Jun is a true Tesla fan, one of the early Model S owners in China. pic.twitter.com/paU6Eyt3Qt— Ray (@ray4tesla) March 28, 2024
While the Xiaomi SU7 is undoubtedly an impressive all-electric sedan, it should be noted that Tesla is a very difficult target to catch because the company just refuses to stay still. This is hinted at by the Cybertruck, whose key innovations like its 48V architecture and steer-by-wire system will likely trickle down to the company’s later vehicles. With this in mind, Xiaomi may find itself competing against a company that’s determined to prove that the “Tesla of China” is still Tesla.
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Energy
Tesla starts hiring efforts for Texas Megafactory
Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage.
Tesla has officially begun hiring for its new $200 million Megafactory in Brookshire, Texas, a manufacturing hub expected to employ 1,500 people by 2028. The facility, which will build Tesla’s grid-scale Megapack batteries, is part of the company’s growing energy storage footprint.
Tesla’s hiring efforts for the Texas Megafactory are hinted at by the job openings currently active on the company’s Careers website.
Tesla’s Texas Megafactory
Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage, similar to the Lathrop Megafactory in California. Tesla’s Careers website currently lists over 30 job openings for the site, from engineers, welders, and project managers. Each of the openings is listed for Brookshire, Texas.
The company has leased two buildings in Empire West Business Park, with over $194 million in combined property and equipment investment. Tesla’s agreement with Waller County includes a 60% property tax abatement, contingent on meeting employment benchmarks: 375 jobs by 2026, 750 by 2027, and 1,500 by 2028, as noted in a report from the Houston Business Journal. Tesla is required to employ at least 1,500 workers in the facility through the rest of the 10-year abatement period.
Tesla’s clean energy boom
City officials have stated that Tesla’s arrival marks a turning point for the Texas city, as it highlights a shift from logistics to advanced clean energy manufacturing. Ramiro Bautista from Brookshire’s economic development office, highlighted this in a comment to the Journal.
“(Tesla) has great-paying jobs. Not just that, but the advanced manufacturing (and) clean energy is coming to the area,” he said. “So it’s not just your normal logistics manufacturing. This is advanced manufacturing coming to this area, and this brings a different type of job and investment into the local economy.”
News
Tesla Giga Shanghai just built its 5 millionth battery pack
The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex.
Tesla’s Shanghai Gigafactory has reached a major production milestone, with its five millionth battery pack rolling off the line this week.
The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex and primary vehicle export hub.
Giga Shanghai’s new milestone
Tesla announced the milestone on X and Weibo, sharing images from the facility where the five millionth pack was completed. Images showed the Giga Shanghai team posing for a commemorative photo with the facility’s five millionth battery pack. Several of the company’s executives congratulated the Tesla China team for its recent milestone, including SVP Tom Zhu, who wrote “Power up, team!” in a post on X.
While Tesla designs and assembles its battery packs in China, the cells themselves are supplied by local partner CATL and South Korea’s LG Energy Solution, as noted in a CNEV Post report. Tesla China has stated that its pack safety standards exceed industry norms several times over, with longevity engineered to outlast vehicle lifespans.
Giga Shanghai’s growing role
Construction of Giga Shanghai began in early 2019, becoming China’s first wholly foreign-owned auto manufacturing facility. Giga Shanghai’s first phase was completed within the year, producing Model 3 sedans by the end of 2019. It now produces both Model 3 sedans and Model Y SUVs for domestic and export markets, with an annual capacity approaching one million vehicles.
Despite the record-setting battery milestone, Tesla China’s recent domestic results left a lot to be desired. As per the China Passenger Car Association, Tesla’s retail sales in October dropped 36% year over year to 26,006 units, the lowest since late 2022. Analysts attributed the decline to Giga Shanghai’s focus on exports last month, as well as the ramp of compelling rivals like the Xiaomi YU7.
News
Tesla confirms upcoming launch of FSD Supervised in South Korea
The announcement came through a post from Tesla Korea’s official account on X.
Tesla has confirmed that it will be releasing its Full Self-Driving (FSD) Supervised system in South Korea. The announcement came through a post from Tesla Korea’s official account on X, which featured a video showing the system navigating local roads in a Tesla Model S sedan.
FSD Supervised in South Korea
The teaser video posted by Tesla Korea showed a vehicle performing lane changes, navigating intersections, and even parking without driver input, all while the driver kept their hands off the steering wheel. The footage was filmed on domestic roads, suggesting that Tesla Korea has been initiating FSD test drives in the country for some time.
Tesla’s FSD software currently exists in two versions: supervised and unsupervised. The supervised version still requires driver attention, while the unsupervised variant, which is being used in the company’s Robotaxi service, allows full autonomy. Tesla has confirmed plans to expand supervised FSD to Europe, and China, as well as markets like Japan, sometime next year.
South Korea’s FSD likely for U.S.-made cars to start
In South Korea, Tesla’s popularity has surged despite FSD not yet being available in the country. This is largely due to the new Model Y, which was launched in April. Thanks to the vehicle’s reasonable price and features, the new Model Y has driven domestic sales up 92.8% year-over-year, securing Tesla’s place among the country’s top imported carmakers.
With FSD, Teslas become significantly more compelling vehicles. Analysts warn, however, that legal and regulatory hurdles could complicate FSD’s local introduction. Over 80% of Teslas sold in South Korea are manufactured in China, and those vehicles must comply with domestic safety standards, as noted in a Chosun report.
Industry experts suggest the first wave of FSD-enabled vehicles will likely be U.S.-made, as models built under the Korea-U.S. Free Trade Agreement automatically meet South Korean safety requirements.
“Since the supervised FSD is a technology that assists driving, its introduction in South Korea is technically feasible. However, potential conflicts with domestic road laws and safety standards are a concern,” one industry insider told local media. “US-made vehicles are not subject to South Korean safety standards due to the Korea-US FTA, making FSD implementation relatively easier, whereas the situation differs for Chinese-made vehicles.
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