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Elon Musk’s vision for the world’s transition to sustainable energy

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Energy is fundamental to economic systems and, indeed, to all life. Elon Musk has always insisted that Tesla’s ultimate purpose isn’t to build cars — it’s to help the world to transition away from reliance on fossil fuels and toward the embrace of sustainable energy sources. Tesla Inc.’s mission and vision statements reflect this nature in its expansive business model. Established in 2003, the company’s continued growth shows that the market is responding to the organization’s automotive and related products and its explicit vision for the world’s transition to sustainable energy.

Tesla’s recent rebranding, in which the word “Motors” was deleted from the company name, represents its full business network now. Sure, there’s certain to be a lot of upcoming attention devoted to the vehicle line with the Model 3 release but, also, its other two other major markets are growing fast: solar roofs and battery systems.  Each of these Tesla businesses has contributed to making distributed energy desirable on a broader scale than ever before.

Musk has made it his personal and business mission to help build the public understand how that transition to a sustainable energy future can take place. As the general public grows more aware of the current climate crisis, Tesla’s capacity to push for clean technology as a familiar part of our transportation and energy sectors increases.

Sustainable energy was the foundation of Musk’s vision in his original Master Plan and Master Plan, Part Deux. In the first plan, he called Tesla a conduit “to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.” In the second installment, he spoke of a future life still being good through the necessity of achieving “a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.”

Instead of commodity supply and demand, Tesla will rely on technology to move markets toward that vision of a sustainable future. Yet any technological breakthrough takes lots of time and innovation, especially as decentralized energy systems break the high socioeconomic ceiling where it currently hovers.

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Tesla as a renewable energy enterprise

Years ago, SolarCity agreed to sell its solar panels alongside Tesla’s Powerwall batteries. Now the two companies are one, and the battery system — including the larger-capacity commercial Powerpack —are powering residences, businesses, and even an island. Tesla’s Gigafactory in Nevada will likely change the battery industry, as it is scheduled to produce enough batteries to power nearly 500,000 vehicles annually by 2018. Musk says the whole point of the Gigafactory is to make batteries that can be used to store renewable energy like solar more affordable.

Through economies of scale, Tesla plans to reduce the per kilowatt hour (kWh) cost of its battery packs by 30%, according to the company website. Powerpack batteries hold the lowest-cost energy storage price on the market, lower even than those made by its partner Panasonic. “I’m not actually a fan of disruption for its own sake,” the CEO of Tesla said in 2015 at Edison Electric Institute’s (EEI) annual convention for investor-owned utilities in New Orleans. “I don’t think we should disrupt things unless it’s…fundamentally better for society,” he said. “I’m just a fan of things being better.” EEI leaders had concurred that they are “in the midst of a profound transition” as they, too, consider how to continue business viability while addressing anthropogenic climate change.

Utilities are the target audience for Tesla’s larger battery, the Powerpack, which now starts at 50 kilowatts/210 kilowatt-hours and scales up indefinitely. Tesla has solidified agreements to generate 80 megawatt-hours with Southern California Edison and 52 megawatt-hours with the Kauai Island Utility Cooperative. And other projects are on Tesla’ planning calendar.

“The solution is both local power generation and utility power generation — it’s not one or the other,” Musk has acknowledged. This is a major shift for distributed energy.

Tesla as a business role model for a sustainable future

A low-carbon, electrified world can be more than a Utopian goal, according to Musk. “The fossil fuel industry is the biggest industry in the world,” Musk tells DiCaprio in the film, Before the Flood. “They have more money and more influence than any other sector. The more that there can be as sort of popular uprising against that, the better, but I think the scientific fact of the matter is we are unavoidably headed towards some level of harm.”

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Musk is setting an example for industries across the world with the Gigafactory and other segments of its business network. Tesla’s business model offers opportunities for both innovative businesses and a way to reduce high CO2 emissions, which are at a worldwide crisis level. Because so much of the capital stock and infrastructure of modern economic systems are based on fossil-fuel energy use, any transition from fossil fuel dependence will involve massive restructuring and new investment.

With Musk’s leadership, Tesla is constantly reimagining, realigning, and reinvesting in itself. Solar roofs can now be seamlessly integrated with Tesla battery storage. A future expanded vehicle product line will likely include heavy-duty trucks and large passenger transport vehicles; Tesla’s catalog keeps growing and recreating markets. He’s spoken about “true self-driving” vehicles that exceed manual driving safety capacity and a Tesla car sharing idea. While Musk pursues his goals to accelerate the world’s transition to sustainable energy, he’s also helping to make humanity a multi-planet civilization with SpaceX as the starting place to build a colony on Mars.

Each spoke in the Tesla wheel is either about resisting or adapting to a changing climate. The harmonious interconnections among a residential solar roof, an onsite Powerwall 2 battery system, a Tesla all-electric vehicle, and car charger are crucial to decentralized energy. Utopian? Maybe. But, with Musk’s track record of business successes, the pathway to energy independence and a sustainable energy global system may be clearer than one thinks.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Energy is the world’s top global battery storage system provider again

Tesla Energy captured 15% of the battery storage segment’s global market share in 2024.

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Credit: Tesla

Tesla Energy held its top position in the global battery energy storage system (BESS) integrator market for the second consecutive year, capturing 15% of global market share in 2024, as per Wood Mackenzie’s latest rankings.

Tesla Energy’s lead, however, is shrinking, as Chinese competitors like Sungrow are steadily increasing their global footprint, particularly in European markets.

Tesla Energy dominates in North America, but its lead is narrowing globally

Tesla Energy retained its leadership in the North American market with a commanding 39% share in 2024. Sungrow, though still ranked second in the region, saw its share drop from 17% to 10%. Powin took third place, even if the company itself filed for bankruptcy earlier this year, as noted in a Solar Power World report. 

On the global stage, Tesla Energy’s lead over Sungrow shrank from four points in 2023 to just one in 2024, indicating intensifying competition. Chinese firm CRRC came in third worldwide with an 8% share.

Wood Mackenzie ranked vendors based on MWh shipments with recognized revenue in 2024. According to analyst Kevin Shang, “Competition among established BESS integrators remains incredibly intense. Seven of the top 10 vendors last year struggled to expand their market share, remaining either unchanged or declining.”

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Chinese integrators surge in Europe, falter in U.S.

China’s influence on the BESS market continues to grow, with seven of the global top 10 BESS integrators now headquartered in the country. Chinese companies saw a 67% year-over-year increase in European market share, and four of the top 10 BESS vendors in Europe are now based in China. In contrast, Chinese companies’ market share in North America dropped more than 30%, from 23% to 16% amid Tesla Energy’s momentum and the Trump administration’s policies.

Wood Mackenzie noted that success in the global BESS space will hinge on companies’ ability to adapt to divergent regulations and geopolitical headwinds. “The global BESS integrator landscape is becoming increasingly complex, with regional trade policies and geopolitical tensions reshaping competitive dynamics,” Shang noted, pointing to Tesla’s maintained lead and the rapid ascent of Chinese rivals as signs of a shifting industry balance.

“While Tesla maintains its global leadership, the rapid rise of Chinese integrators in Europe and their dominance in emerging markets like the Middle East signals a fundamental shift in the industry. Success will increasingly depend on companies’ ability to navigate diverse regulatory environments, adapt to local market requirements, and maintain competitive cost structures across multiple regions,” the analyst added.

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Tesla inks multi-billion-dollar deal with LG Energy Solution to avoid tariff pressure

Tesla has reportedly secured a sizable partnership with LGES for LFP cells, and there’s an extra positive out of it.

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Credit: Tesla

Tesla has reportedly inked a multi-billion-dollar deal with LG Energy Solution in an effort to avoid tariff pressure and domesticate more of its supply chain.

Reuters is reporting that Tesla and LGES, a South Korean battery supplier of the automaker, signed a $4.3 billion deal for energy storage system batteries. The cells are going to be manufactured by LGES at its U.S. factory located in Michigan, the report indicates. The batteries will be the lithium iron phosphate, or LFP, chemistry.

Tesla delivers 384,000 vehicles in Q2 2025, deploys 9.6 GWh in energy storage

It is a move Tesla is making to avoid buying cells and parts from overseas as the Trump White House continues to use tariffs to prioritize domestic manufacturing.

LGES announced earlier today that it had signed a $4.3 billion contract to supply LFP cells over three years to a company, but it did not identify the customer, nor did the company state whether the batteries would be used in automotive or energy storage applications.

The deal is advantageous for both companies. Tesla is going to alleviate its reliance on battery cells that are built out of the country, so it’s going to be able to take some financial pressure off itself.

For LGES, the company has reported that it has experienced slowed demand for its cells in terms of automotive applications. It planned to offset this demand lag with more projects involving the cells in energy storage projects. This has been helped by the need for these systems at data centers used for AI.

During the Q1 Earnings Call, Tesla CFO Vaibhav Taneja confirmed that the company’s energy division had been impacted by the need to source cells from China-based suppliers. He went on to say that the company would work on “securing additional supply chain from non-China-based suppliers.”

It seems as if Tesla has managed to secure some of this needed domestic supply chain.

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Tesla Shanghai Megafactory produces 1,000th Megapack for export to Europe

The Shanghai Megafactory was able to hit this milestone less than six months after it started producing the Megapack. 

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Credit: Tesla Asia/X

Tesla Energy has announced a fresh milestone for its newest Megapack factory. As per the electric vehicle maker, the Shanghai Megafactory has successfully produced its 1,000th Megapack battery. 

The facility was able to hit this milestone less than six months after it started producing the grid-scale battery system. 

New Tesla Megapack Milestone

As per Tesla Asia in a post on its official accounts on social media platform X, the 1,000th Megapack unit that was produced at the Shanghai Megafactory would be exported to Europe. As noted in a CNEV Post report, Tesla’s energy products are currently deployed in over 65 countries and regions globally. This allows Tesla Energy to compete in energy markets that are both emerging and mature.

To commemorate the 1,000th Megapack produced at the Shanghai Megafactory, the Tesla China team posted with the grid-scale battery with celebratory balloons that spelled “Megapack 1000.” The milestone was celebrated by Tesla enthusiasts on social media, especially since the Shanghai Megafactory only started its operations earlier this year.

Quick Megafactory Ramp

The Shanghai Megafactory, similar to Tesla’s other key facilities in China, was constructed quickly. The facility started its construction on May 23, 2024, and it was hailed as Tesla’s first entry storage project outside the United States. Less than a year later, on February 11, 2025, the Shanghai Megafactory officially started producing Megapack batteries. And by March 21, 2025, Tesla China noted that it had shipped the first batch of Megapack batteries from the Shanghai plant to foreign markets.

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While the Shanghai Megafactory is still not at the same level of output as Tesla’s Lathrop Megafactory, which produces about 10,000 Megapacks per year, its ramp seems to be quite steady and quick. It would then not be surprising if Tesla China announces the Shanghai Megafactory’s 2,000th Megapack milestone in the coming months.

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