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Tesla is offering Solar customers an incentive in latest referral program update

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Tesla is now offering a $250 award to new solar customers who purchase or subscribe to a solar panel system through the company’s referral program. The $250 incentive will also apply to anyone who refers a buyer through a referral link.

“Our goal is to build the best clean energy products and help Tesla owners share their excitement and experiences with others,” Tesla says in its updated referral program page.

For referring customers and their referrals to receive the $250 award, they must place their orders via Design Studio using the referrer’s unique referral link. The award is only applicable to orders placed on or after Oct. 1, 2019.

The referral cannot be credited after the order has been placed or at the time of product delivery. Customers will receive their awards after the solar panel system has been installed and activated.
Tesla’s referral program for solar only includes purchases and subscriptions of its solar panels. At the moment, it does not cover purchases of the Powerwall, Powerpack, or the new Solarglass.

 

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Tesla Solar: Should you buy or subscribe?

Tesla offers a range of options for solar panel customers, depending on the needs and budget of the homeowner.

Buying a solar panel system allows you to choose from a range of four sizes. A small system is most suitable for 1,000 to 2,000-square-foot homes with an average electric bill of $90 to $110 per month. It can generate up to around 14 to 19 kWh per day.

On the other end of the spectrum, a large solar panel system produces an average of 58 to 77 kWh per day. It is best suited for large homes around 4,000 square feet. The price range for buying a solar panel system starts at $7,770 for the small system to $27,750 for the extra-large. This includes installation costs and federal tax incentives.

Tesla’s solar panel systems are available for purchase starting at $7,770.

Homeowners can also opt for subscription solar, which makes it cheaper and easier to make the switch to sustainable energy. Tesla’s one-click subscription program is currently available in six states: Arizona, California, Connecticut, Massachusetts, New Jersey, and New Mexico.

Small solar panel systems in all states except for California are available for $50 per month, medium for $100 per month, and large for $150 per month. California users are charged higher fees of $65, $130, and $195 for small, medium, and large systems respectively. All subscription rates also include installation costs.

Canceling a subscription does not come with a cancellation fee, although Tesla charges a removal fee to cover the cost of removing the panels.

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tesla solar subscription pricing guide

Tesla subscription solar panel systems are available for as low as $50 per month.

 

Tesla ramps up Solarglass production

The renewed focus on its solar product follows news of Tesla firing up its production of Solarglass, which Musk unveiled in October last year. The company’s new flagship solar product boasts increased power density, easy installation, better durability, and a lower cost per watt compared to conventional solar panels.

Musk previously announced that Tesla is “spooling up its production line rapidly” in hopes of building 1,000 solar roofs per week by the end of 2019.

The company has yet to make a report of its production numbers in its upcoming Q4 2019 earnings call set for Jan. 29. However, according to its third-quarter report, Tesla managed to deploy 43 MW of solar products, down from 93 MW during the same quarter of the previous year, but 43 percent higher than the number of installations in the quarter prior.

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News of Tesla ramping up its solar panel production sparked in April last year, as Gigafactory 2 in Buffalo, NY began hiring for at least three dozen job openings. In August of the same year, Tesla obtained a building permit to build a new testing facility for its solar panels in Fremont, CA.

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Tesla Megapacks powers the xAI Colossus supercomputer

Tesla Megapacks step in to stabilize xAI’s Colossus supercomputer, replacing natural gas turbines. Musk’s ventures keep intertwining.

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(Credit: Tesla Megapack)

Tesla Megapack batteries will power the xAI Colossus supercomputer in Memphis to ensure power stability. The collaboration between Tesla and xAI highlights the synergy among Elon Musk’s ventures.

The artificial intelligence startup has integrated Tesla Megapacks to manage outages and demand surges, bolstering the facility’s reliability. The Greater Memphis Chamber announced that Colossus, recently connected to a new 150-megawatt electric substation, is completing its first construction phase. This transition addresses criticism from environmental justice groups over the initial use of natural gas turbines.

“The temporary natural gas turbines that were being used to power the Phase I GPUs prior to grid connection are now being demobilized and will be removed from the site over the next two months.

“About half of the operating turbines will remain operating to power Phase II GPUs of xAI until a second substation (#22) already in construction is completed and connected to the electric grid, which is planned for the Fall of 2025, at which time the remaining turbines will be relegated to a backup power role,” the Chamber stated.

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xAI’s rapid development of Colossus reflects its ambition to advance AI capabilities, but the project has faced scrutiny for environmental impacts. The shift to Megapacks and grid power aims to mitigate these concerns while ensuring operational continuity.

The Megapack deployment underscores the collaboration among Musk’s companies, including Tesla, SpaceX, Neuralink, and The Boring Company. Tesla appears to be the common link between all of Musk’s companies. For example, The Boring Company built a tunnel in Giga, Texas. In addition, Musk has hinted at a potential collaboration between the Tesla Optimus Bot and Neuralink. And from January 2024 to February 2025, xAI invested $230 million in Megapacks, per a Tesla filing.

Tesla Energy reported a 156% year-over-year increase in Q1 2025, deploying 10.4 GWh of storage products, including Megapacks and Powerwalls. Tesla’s plans for a new Megapack factory in Waller County, Texas, which is expected to create 1,500 jobs in the area, further signal its commitment to scaling energy solutions.

As xAI leverages Tesla’s Megapacks to power Colossus, the integration showcases Musk’s interconnected business ecosystem. The supercomputer’s enhanced stability positions xAI to drive AI innovation, while Tesla’s energy solutions gain prominence, setting the stage for broader technological and economic impacts.

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Tesla Energy celebrates one decade of sustainability

Tesla Energy has gone far since its early days, and it is now becoming a progressively bigger part of the company.

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(Credit: Tesla)

Tesla Energy recently celebrated its 10th anniversary with a dedicated video showcasing several of its milestones over the past decade.

Tesla Energy has gone far since its early days, and it is now becoming a progressively bigger part of the company.

Tesla Energy Early Days

When Elon Musk launched Tesla Energy in 2015, he noted that the business is a fundamental transformation of how the world works. To start, Tesla Energy offered the Powerwall, a 7 kWh/10 kWh home battery system, and the Powerpack, a grid-capable 100 kWh battery block that is designed for scalability. A few days after the products’ launch, Musk noted that Tesla had received 38,000 reservations for the Powerwall and 2,500 reservations for the Powerpack

Tesla Energy’s beginnings would herald its quiet growth, with the company later announcing products like the Solar Roof tile, which is yet to be ramped, and the successor to the Powerwall, the 13.5 kWh Powerwall 2. In recent years, Tesla Energy also launched its Powerwall 3 home battery and the massive Megapack, a 3.9 MWh monster of a battery unit that has become the backbone for energy storage systems across the globe.

Key Milestones

As noted by Tesla Energy in its recent video, it has now established facilities that allow the company to manufacture 20,000 units of the Megapack every year, which should help grow the 23 GWh worth of Megapacks that have already been deployed globally. 

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The Powerwall remains a desirable home battery as well, with more than 850,000 units installed worldwide. These translate to 12 GWh of residential entry storage delivered to date. Just like the Megapack, Tesla is also ramping its production of the Powerwall, allowing the division to grow even more.

Tesla Energy’s Role

While Tesla Energy does not catch as much headlines as the company’s electric vehicle businesses, its contributions to the company’s bottom line have been growing. In the first quarter of 2025 alone, Tesla Energy deployed 10.4 GWh of energy storage products. Powerwall deployments also crossed 1 GWh in one quarter for the first time. As per Tesla in its Q1 2025 Update Letter, the gross margin for the Energy division has improved sequentially as well.

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Tesla Energy shines with substantial YoY growth in deployments

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Credit: Tesla Megapack

Tesla Energy shined in what was a weak delivery report for the first quarter, as the company’s frequently-forgotten battery storage products performed extraordinarily well.

Tesla reported its Q1 production, delivery, and deployment figures for the first quarter of the year, and while many were less-than-excited about the automotive side, the Energy division performed well with 10.4 GWh of energy storage products deployed during the first quarter.

This was a 156 percent increase year-over-year and the company’s second-best quarter in terms of energy deployments to date. Only Q4 2024 was better, as 11 GWh was recorded.

Tesla Energy is frequently forgotten and not talked about enough. The company has continued to deploy massive energy storage projects across the globe, and as it recorded 31.5 GWh of deployments last year, 2025 is already looking as if it will be a record-setting year if it continues at this pace.

Tesla Megapacks to back one of Europe’s largest energy storage sites

Although Energy performed well, many investors are privy to that of the automotive division’s performance, which is where some concern lies. Tesla had a weak quarter for deliveries, missing Wall Street estimates by a considerable margin.

There are two very likely reasons as to why this happened: the first is Tesla’s switchover to the new Model Y at its production facilities across the globe. Tesla said it lost “several weeks” of production due to the updating of manufacturing lines as it rolled out a new version of its all-electric crossover.

Secondly, Tesla could be facing some pressure from pushback against the brand, which is what many analysts will say. Despite the publicity of attacks on Tesla drivers and their vehicles, as well as the company’s showrooms, it would be safe to assume that we will have a better picture painted of what the issue is in Q2 after the company reports numbers in July.

New Tesla Model Y was a best-seller in China in March 2025

If Tesla is still struggling with lackluster delivery figures in Q2 after the Model Y is ramped and deliveries are more predictable and consistent, we could see where the argument for brand damage is legitimate. However, we are more prone to believe the Model Y, which accounts for most of Tesla’s sales, and its production ramp is likely the cause for what happened in Q1.

In what was a relatively bleak quarter, Tesla Energy still shines as the bright spot for the quarter.

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