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Tesla’s snub from White House EV event: the Pros and Cons
As the United States government continues its monumental push of domestic automakers to transition to electrification, President Joe Biden and fellow White House staff have invited companies like Ford, General Motors, and Stellantis to Washington to discuss what steps can be taken at the federal level to reach lofty EV delivery goals. However, perhaps the Biden Administration’s biggest ally, Tesla, wasn’t there because it was not extended an invitation. While CEO Elon Musk called the no-invite “odd,” there are potentially some bright spots in the situation, although the question of whether they outweigh the negatives is up to the reader to decide.
White House Electrification Event for U.S. Automakers
A relatively groundbreaking announcement that comes on the heels of President Biden’s request for legacy automakers to commit to a 40% electrified fleet by 2030, the companies agreed to a loftier but more satisfying figure of 50%. Now that half of all legacy automaker vehicles sold in 2030 will be electric, the big question is, how will it work? How will this plan be carried out?
Effectively, a game plan is likely being discussed among the White House staff and the leaders of the automakers who were invited to the event. With each company outlining specific goals through various announcements over the past several years, it is now time for action. The talking is done, a plan needs to be laid out and completed. The thing about electrification is that it is vastly different from building an ICE car, which each of these companies has long, storied, and successful histories of doing. Building an electric vehicle is a completely different project, and it goes much further than putting some electric motors and batteries in a pack and calling it an EV. There needs to be efficient and effective software, the batteries need to have a specific cell chemistry to operate for a long time, charging infrastructures need to be established, along with many other factors.
Tesla’s absence from White House EV event sidestepped in Pete Buttigieg interview
The overall issue that many of these companies have when transitioning to electrification is finding out how to make EVs operational. Far too many times, we have heard about incredible EVs that will come to the market in a few years, they are going to be amazing and effective, and they will show Tesla who is boss. But every time this has happened, these cars fall short of their mark.
The Cons: Why Tesla should be at the White House, no questions asked
Tesla has the experience to help these automakers navigate through extremely difficult times, which are likely to come based on many of these companies’ current situations with developing electric powertrains. Creating one or two vehicles and selling between thirty and fifty thousand of them definitely helps the cause. However, keeping these delivery rates and simply putting a few new bells and whistles in the interior doesn’t make it a new car. Consumers want new technology, new looks, new aesthetics. This means cars with more range, more features, and sleeker, more modern designs.
The goal should be for these automakers to develop a plan by 2030, about eight and a half years, to have four to five different electrified models on the road by that year. Rolling out that many new models while simultaneously engineering and building effective electric powertrains is extremely difficult. Many companies may find that the road to this goal is not necessarily as simple as they thought.
Ask Tesla about it.
After unveiling the Model 3, Tesla and CEO Elon Musk entered the toughest few years of Tesla’s short life.
However, Tesla overcame all odds by delivering four electric models in just eight years: the Model S in 2012, the Model X in 2015, the Model 3 in 2017, and the Model Y in 2020.
Ideally, Tesla would be the biggest advantage for all of these companies from a consultant standpoint. If Tesla’s goal really is to accelerate the world’s transition to sustainable energy, it would have no issue helping car companies figure out where their shortcomings are. No technological advantages would need to be shared. Still, a roadmap of how Tesla navigated through the toughest portion of its existence by releasing popular, profitable, and effective EVs would undoubtedly help. Not to mention, these companies are much more financially stable than Tesla was while it was ramping up its production of vehicles. That would only help the cause as money really isn’t an issue.
Another negative comes from a perceptive standpoint, but it can’t be a good look for the Biden administration to go through with this event without having the industry leader there. It would be like having a tech event without Apple, an Olympic highlight reel without Phelps, a chef’s get-together without Gordon Ramsay. It just doesn’t make sense, and on top of it, it doesn’t necessarily show that the country’s leaders support Tesla’s efforts. After all, Joe Biden hasn’t uttered the word “Tesla” since he’s taken office.
The Pros: Why it might not be so bad after all
If the purpose of this event is to get automakers on board with electrification, then Tesla really would have no business being there. After all, the companies invited have pledged to have half of their vehicle deliveries be electric in 2030. Tesla already delivers only electric vehicles, and it has since day 1. Some could see it as the Straight A student going to tutoring; it’s really kind of pointless.
Additionally, it might be a good look for Tesla not to go to the event from a political standpoint. Currently, 52% of Americans disapprove of Biden’s job performance. This is according to Rasmussen, which updates the poll daily.
Tesla also does not need any assistance federally, and it does not need any entity to tell it how to handle its business. This is something that Tesla should take pride in. The hard-working giants who have ruled the automotive industry for a century need guidance on continuing to move forward.
For Tesla, the answers came through its own hard work and its own want to change the world for the better.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Elon Musk
SpaceX Starship Flight 10: What to expect
SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT.
The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.
Booster landing burns and flight experiments
The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.
The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.
Starship upper stage reentry tests
The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.
Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.
SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.
Elon Musk
Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”
It is quite an appropriate name for a company that’s designed to rival Microsoft.

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI.
Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.
Macrohard‘s Purpose
Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.
Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”
At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X.
Powered by xAI and Colossus
Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.
xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies.
As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X.
Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.
Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects.
Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.
As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”
Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects.
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