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Tesla benchmarks cars in India, but it’s not time to get excited quite yet

Credit: Carversal.com | Tesla Club India

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Tesla is benchmarking cars in India, and while there is plenty of room for us to get excited based on recent developments about the potential for market entry, there are some reservations that should keep enthusiasm at bay.

There have been discussions between Tesla and India for years, as CEO Elon Musk and Prime Minister Narendra Modi met for the first time in 2016. Modi, who made his way to Tesla’s Fremont Factory, has had regular discussions with both Musk and other Tesla executives since then. Other government officials have also been around the talks, hoping to finally land on a deal that would bring Tesla to the country.

This year, things have intensified. Last week, Model 3 and Model Y vehicles were spotted being benchmarked in India.

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Testing has occurred previously for the automaker in India.

In mid-June 2021, Tesla had numerous Model 3 units in India for testing, according to local sources. Vehicles were there so they could obtain approval from the Automotive Research Association of India, also known as ARAI.

Ultimately, these tests fell short of establishing Tesla’s market entry, and not because they were not compliant. Tesla and India had still felt differences in terms of what was reasonable for the automaker’s requests for a reduction in import duties, which would double the price of its vehicles.

India was not interested in having Tesla test demand by importing cars from China. The country’s government has funneled billions into the Made in India campaign, which emphasizes the importance of domestic manufacturing across nearly all sectors to help support local industry and the economy.

Tesla’s ‘challenges’ with India gov’t halt potential rescue of $27B manufacturing initiative

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But based on meetings earlier this year between Musk and Modi, these differences may have been pushed aside, and things are getting more serious than ever before.

Tesla is already in talks to open a factory in India that would produce a $24,000 mass-market vehicle, some reports have indicated.

Additionally, Musk has said he is “confident Tesla will be in India and that he is hopeful “we’ll be able to announce something in the not-too-distant future.”

Tesla’s next Gigafactory location unknown, but all signs point toward India

Although it seems likely Tesla will finally make its entry in India at some point in the near future, there is no indication that it is solidified as of yet.

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However, even the future rivals of Tesla are already acknowledging the automaker is arriving, and they are preparing to duel with it as EV competition continues to ramp significantly.

Earlier this month, Mahindra Group CEO Anish Shah said:

“Tesla or anyone else coming in does not faze us. At one point, Mahindra was written off when all the global majors were coming into India. Today, we continue to have the number one market share in SUVs from a revenue standpoint.”

If anything is to come from the potential partnership between India and Tesla, which would see the EV maker’s vehicles finally arrive, the automaker stands to gain a new region of potential sales, which is one of the reasons Baird recommended Tesla in its “Best Ideas” list.

Tesla has established some office space in India as well, marking another indication that market entrance is potentially imminent.

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Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Starship Flight 10: What to expect and what you need to know

SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

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Credit: SpaceX

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT. 

The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.

Booster landing burns and flight experiments

The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.

The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.

Starship upper stage reentry tests

The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.

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Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.

SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.

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Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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Elon Musk confirms he’s still in wartime CEO mode

He is still locked in.

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies. 

As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X. 

Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.

Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects. 

Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.

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As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”

Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects. 

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