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Tesla reveals Model 3 Performance “Dual Motor” badge and new pricing

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Tesla has given the Model 3 Performance and Dual Motor AWD a considerable price cut. Now, a fully-loaded Model 3 Performance costs $72,000 without Autopilot and Full Self-Driving, $6,000 less than its initial price of $78,000. Buyers opting for the non-performance variant Model 3 with dual motors and a Long Range battery pack can expect to pay $53,000, $1000 less than before. Tesla’s pricing for Enhanced Autopilot and Full Self-Driving remains the same at $5,000 and $3000, respectively, though FSD will cost $5,000 when added after delivery.

Overall, Tesla was able to achieve a significant price drop for the Model 3 Performance by making some of its features (now dubbed as a $5,000 Premium Package) optional, such as its 20″ Performance Wheels, Michelin Pilot Sport 4S summer tires, carbon fiber rear spoiler, aluminum alloy pedals, and a top speed boost that enables the electric car to max out at 155 mph. White seats and premium paint choices are also optional at $1,500 each. Without these, the Model 3 Performance, with its 0-60 mph time of 3.5 seconds and 310-mile range, could be bought for $64,000.

Particularly notable in the screenshots above is Tesla’s inclusion of the company’s Premium Connectivity package, an update that the company announced earlier this week.

“All orders placed before July 1 will receive Premium Connectivity with satellite maps with live traffic visualization, in-car streaming media and over-the-air updates via Wi-Fi & cellular,” reads the description for the Select Interior option in Tesla’s Model 3 Design Studio.

An image in the configurator also reveals, for the first time, that Model 3 Performance Dual Motor will have a “Dual Motor” badge with a red underline that Tesla has made synonymous with performance.

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With the price adjustments to the Model 3 Performance, Tesla has managed to make its compact electric car an even more compelling purchase than before. At its original price of $78,000, the Model 3 Performance was already reasonably priced compared to established leaders in the high-performance compact segment, such as the BMW M3, Mercedes AMG C63S, and the Audi RS5, all of which can approach the $100,000 mark when fully loaded (the C63S actually breaches the $100,000 mark). With its adjusted price, the Model 3 Performance, which Elon Musk claimed would be 15% faster around the track than a BMW M3, just became a bargain.

 

The price drop trickled down to the Model 3 Dual Motor AWD as well. Prior to the recent adjustments, the additional motor for the vehicle cost an extra $5,000. Now, the Dual Motor variant costs only $4,000 more than the Long Range RWD version of the electric car. As of date, the delivery window for the Tesla Model 3 Performance is listed at 2-4 months. The Model 3 Dual Motor AWD, on the other hand, is listed with a 3-5-month delivery window, similar to the Long Range RWD variant of the compact electric car.

The Model 3 is Tesla’s first attempt at making a mass-market vehicle. Since starting production of the electric car in the middle of 2017, however, the production of the car has been beset with challenge after challenge, causing the company to miss its targets for the Model 3’s production numbers. As Q2 2018 ends, however, Tesla is closer than ever to attaining its goal of producing 5,000 Model 3 per week by the end of June, thanks in part to a new assembly line in a massive sprung structure on the grounds of the Fremont factory. In a recent tweet, Elon Musk noted that GA3, one of the Model 3 assembly lines inside the Fremont factory, is practically doing something miraculous. Sightings over the past weekend of lots filled to the brim with Model 3 were also spotted by Tesla fans, suggesting that the company has attained a production pace it has never reached before.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award

The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

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Credit: xAI/X

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk. 

The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.

Concerns over Tesla’s 2025 CEO Interim Award

In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.

The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.

Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.

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SOC’s Tesla concerns beyond Elon Musk

SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board. 

SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.

Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.

The SOC’s letter can be viewed below.

Nasdaq+Letter Tsla Socig Final by Simon Alvarez

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Investor's Corner

Tesla investors may be in for a big surprise

All signs point toward a strong quarter for Tesla in terms of deliveries. Investors could be in for a surprise.

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(Credit: Tesla)

Tesla investors have plenty of things to be ecstatic about, considering the company’s confidence in autonomy, AI, robotics, cars, and energy. However, many of them may be in for a big surprise as the end of the $7,500 EV tax credit nears. On September 30, it will be gone for good.

This has put some skepticism in the minds of some investors: the lack of a $7,500 discount for buying a clean energy vehicle may deter many people from affording Tesla’s industry-leading EVs.

Tesla warns consumers of huge, time-sensitive change coming soon

The focus on quarterly deliveries, while potentially waning in terms of importance to the future, is still a big indicator of demand, at least as of now. Of course, there are other factors, most of them economic.

The big push to make the most of the final quarter of the EV tax credit is evident, as Tesla is reminding consumers on social media platforms and through email communications that the $7,500 discount will not be here forever. It will be gone sooner rather than later.

It appears the push to maximize sales this quarter before having to assess how much they will be impacted by the tax credit’s removal is working.

Delivery Wait Time Increases

Wait times for Tesla vehicles are increasing due to what appears to be increased demand for the company’s vehicles. Recently, Model Y delivery wait times were increased from 1-3 weeks to 4-6 weeks.

This puts extra pressure on consumers to pull the trigger on an order, as delivery must be completed by the cutoff date of September 30.

Delivery wait times may have gone up due to an increase in demand as consumers push to make a purchase before losing that $7,500 discount.

More People are Ordering

A post on X by notable Tesla influencer Sawyer Merritt anecdotally shows he has been receiving more DMs than normal from people stating that they’re ordering vehicles before the end of the tax credit:

It’s not necessarily a confirmation of more orders, but it could be an indication that things are certainly looking that way.

Why Investors Could Be Surprised

Tesla investors could see some positive movement in stock price following the release of the Q3 delivery report, especially if all signs point to increased demand this quarter.

We reported previously that this could end up being a very strong rebounding quarter for Tesla, with so many people taking advantage of the tax credit.

Whether the delivery figures will be higher than normal remains to be seen. But all indications seem to point to Q3 being a very strong quarter for Tesla.

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Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note

Tesla bear Guggenheim does not see any upside in Robotaxi.

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tesla showroom
Credit: Tesla

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.

In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.

A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.

Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.

Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.

Musk also said last month that reducing Safety Monitors could come “in a month or two.”

Instead, they’re just there to make sure everything runs smoothly.

Jewsikow said:

“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”

He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.

Jewsikow added:

“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

Tesla shares are down just about 2 percent today, trading at $332.47.

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