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Tesla’s volunteer-boosted Model 3 delivery weekend is a wake-up call for legacy auto

[Credit: dynamyte43/Reddit]

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If social media posts and anecdotes from participating owners are any indication, it appears that Tesla’s volunteer-boosted Model 3 delivery weekend is looking to be a success. As Tesla’s volunteers aid the company in orienting large numbers of new owners with their vehicles, the demand for quality electric cars is becoming more evident than ever.

This weekend saw something remarkable happen in the Tesla community. With the company currently attempting to address Elon Musk’s self-dubbed “delivery logistics hell,” some owners of Tesla’s electric cars stepped forward to offer help. The idea was initially pitched by IGN reporter and Ride the Lightning podcast host Ryan McCaffrey on Twitter, and Elon Musk promptly greenlighted the suggestion, stating that any help would be greatly appreciated. The community mobilized itself immediately, and by Saturday, Tesla’s delivery centers had volunteers who were ready to help new owners with the features and functions of their electric cars. Even Elon Musk himself was in Fremont’s center, interacting with new owners.

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Reports on social media and in forums such as the r/TeslaMotors subreddit suggest that Tesla’s volunteer-augmented delivery efforts have been largely successful. One such account came from r/TeslaMotors subreddit member and Model 3 owner u/jpbeans, who narrated his experience as a volunteer in one of Tesla’s delivery centers. According to the Model 3 owner, Tesla gave them Guest badges, and they ended up helping owners on several topics, from basics like opening the Model 3’s door handle, to navigating the car’s functions through the 15″ touchscreen.

On Twitter, similar accounts were shared. Twitter user @GuyTesla, who volunteered in Tesla’s Littleton delivery center on Saturday, even noted that a nearby Jaguar dealership inquired how Tesla would be able to store the vehicles being delivered to the site. When informed that the electric cars were not staying in the facility, the staff of the legacy automaker were reportedly a bit shocked.

Inasmuch as the Littleton volunteer’s observations are but an anecdote in an otherwise busy delivery weekend, the demand for premium electric vehicles should be undeniable by now. Over the years, Tesla’s electric cars, despite the company’s teething challenges, proved successful in their respective segments. With the Model 3, Tesla has begun an attack into the mainstream auto market, and the electric sedan is starting to make some waves. In August alone, the Model 3 became the 5th best-selling passenger car in the US, being outsold only by the Toyota Camry, Honda Civic, Honda Accord, and the Toyota Corolla Family, all of which are lower-priced vehicles.

Tesla is pretty much unchallenged in the premium electric car market, though highly-anticipated competitors such as the Mercedes-Benz EQC and the Audi e-tron have recently been unveiled. While these vehicles have long been hyped as possible “Tesla-killers” due to their manufacturers having decades of experience in the auto industry, the performance of the vehicles, as well as their battery tech, seemed to be a bit subpar compared to Tesla’s electric cars. This was addressed by Bernstein analyst Toni Sacconaghi recently, when he noted that contrary to a prevalent bear thesis, there is “no actual flood of competition coming” for Tesla’s vehicles.

The recent offerings of premium legacy automakers have caught the attention of Christina Bu, General Secretary of the Electric Vehicle Association in Norway. Norway is among the world’s leaders in the electric car transition, and it is one of the countries where Tesla’s vehicles hold a formidable place. After the reveal of some of Tesla’s competitors from legacy automakers, the EVA General Secretary proved unimpressed, calling on manufacturers to “stop pretending and start delivering” on real electric cars that have compelling performance and features. Bu further noted that the strong demand for affordable, decently-specced vehicles like the Kia Niro Electric and Hyundai KONA Electric, is proof that consumers are ready to embrace EVs.

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Tesla is pretty much only halfway through its efforts of ramping the production of the Model 3. This third quarter, Tesla is aiming to produce 50,000-55,000 Model 3 — a record number of vehicles but still only a fraction of its planned 10,000/week production rate for the electric sedan. Tesla eventually plans to build 500,000 Model 3 per year, and its upcoming crossover SUV, the Model Y, is expected to hit a production rate of 1 million units per year. Even when the company achieves these targets, though, the auto industry could not transition into the electric car era on Tesla alone — other manufacturers, particularly those with decades of experience, must embrace the shift as well. As Norway’s General Secretary of the EVA noted, the time is now to “stop pretending and start delivering.”

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Lucid CEO dispels any rumors of bankruptcy: ‘So far from the facts’

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Credit: Lucid

Lucid CEO Silvio Napoli responded to rumors of an imminent bankruptcy that was reportedly being mulled after a report stated the automaker was working with the firm AlixPartners to iron out its next steps.

The company felt a massive loss on Wall Street yesterday, as the report essentially pushed the stock down as much as 55 percent on Tuesday.

The report, published initially by Eletric-Vehicles.com, claimed Lucid was essentially in dire straits and was told by AlixPartners, a commonly used restructuring advisor, to either take shares private or file for Chapter 11 bankruptcy protection.

Lucid denies rumors of bankruptcy after over 40% stock drop

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Lucid’s head of Communications, Nick Twork, immediately challenged the report and stated the company “has sufficient liquidity to carry its operations well into next year.”

Now, the company’s CEO is chiming in as well, stating that the report is “so far from the facts that they require a direct response.”

Napoli said:

“Lucid is not considering bankruptcy or a transaction to take the company private. Those reports are false. The Board did not explore either scenario. Period.

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As disclosed in our most recent quarterly filing, Lucid has sufficient liquidity to fund its operations well into next year.

We work with outside advisors to improve operational performance and execution. They are not advising Lucid on a take-private transaction or bankruptcy, and any suggestion that they have recommended either course of action to management or the Board is false.

My priority is clear: turn this company around. That is where the leadership team and I are focused.

I look forward to providing a full update during our quarterly earnings call on August 4th.”

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It seems pretty clear that Lucid is confident things will be okay, and, to be honest, they should not have much to worry about, especially considering the company has been backed by the Saudi Public Investment Fund (PIF) for years. It has solid financial backing, and its sales, while weak, are pretty much right on par with a company of this age.

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Lucid also sent a Cease & Desist letter to the publication for their report.

Lucid shares have rebounded nicely and are up nearly 21 percent at the time of publication. As soon as the company dispelled the rumors of bankruptcy yesterday, the stock began to climb back toward more reasonable levels.

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Investor's Corner

Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

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Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

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Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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Investor's Corner

Tesla gets price target upgrade on heels of crazy successful auto quarter

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(Credit: Tesla)

Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.

Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.

Strong Deliveries

Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

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While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.

Robotaxi Performance

Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.

While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.

Merger Speculation with Tesla and SpaceX

This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.

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Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.

Profitability in New Projects Could Take Some Time

Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.

This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.

These new projects are no different.

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