

Investor's Corner
Tesla’s veteran problem solver Jerome Guillen is Elon Musk’s most strategic appointment yet
Earlier this month, Tesla CEO Elon Musk announced a series of strategic promotions that are aimed at taking the company to reach new heights in the years to come. Among the promotions, Elon Musk’s appointment of veteran accomplisher Jerome Guillen as the company’s new President of Automotive stood out. As the end of the third quarter approaches, it is starting to look like Elon Musk’s promotion of the hands-on executive was the correct strategy.
Jerome Guillen joined Tesla back in 2010 as the director of the Model S program. Prior to his employment at Tesla, Jerome served as the project leader for Daimler’s Freightliner Cascadia program, and eventually as head of the company’s Business Innovation unit. By the time he left for Tesla, Daimler’s Business Innovation unit was profitable and self-funding.
When Jerome joined the electric car maker, Tesla was still a fledgling startup that only produced and delivered a small number of its two-door Roadster to a select group of customers. Being the first vehicle that the company designed from the ground up, a lot was riding on the Model S, particularly as critics of the company were quick to dismiss the electric car as “vaporware.” Guillen was a hands-on executive, and for some early customers of the Model S, he became the go-to person when issues arose.
And issues did arise. When Tesla started delivering the Model S to reservation holders, the company lacked sufficient sales and service centers. Tesla was delivering vehicles directly to people’s homes, and while this worked well for the first few hundred handovers in California, it became a big logistical headache for the company when customers from faraway states started ordering the electric car. Elon Musk, for his part, opted to have Jerome add sales, service, and deliveries to his portfolio. The hands-on executive handled the task well, even developing a reputation for being incredibly responsive to emails and concerns from regular customers.
Early Model S adopter Andrew Wolfe of Los Gatos, California noted in a statement to Bloomberg that he was among the customers who were in constant communication with the executive. Wolfe noted that Jerome was always open to suggestions, such as where Tesla should consider opening additional service centers, as well as the company’s points for improvement in terms of loaner vehicles.
Jerome’s work with the Model S program would ultimately help lay the groundwork for the company’s following vehicles, the Model X SUV and later, the Model 3. The executive briefly took a leave of absence from the company in 2015, but later returned to head the Tesla Semi program. Over the past months, sightings of the Semi across the United States would feature Jerome from time to time, accompanying the long-hauler’s hand-built alpha prototype on its road tests.

While he was heading the Tesla Semi program, Jerome’s out-of-the-box problem-solving skills would prove useful for the company’s overall operations. Back in June, Tesla made headlines when Elon Musk revealed that a new Model 3 assembly line had been set up inside a sprung structure on the grounds of the Fremont factory. The line, dubbed as GA4, was ultimately responsible for giving the company’s production the boost it needed to hit its target of producing 5,000 Model 3 a week before the end of the second quarter. Analysts from Evercore ISI who toured the Fremont factory later noted that GA4 “looked very much like general assembly at other auto plants which we have visited,” and that the “facility looks set to be permanent and in theory should be able to support much faster cycle times.” As Elon Musk would later reveal, GA4 was Jerome Guillen’s brainchild.
The appointment of an executive such as Jerome as the President of Automotive could prove to be Elon Musk’s most strategic move this third quarter. At this point in Tesla’s growth, with hundreds of thousands of reservations in line for the Model 3, the company is pretty much in a situation similar to the one it faced when it was struggling to deliver the Model S to customers across the US. From this perspective, at least, Jerome Guillen appears to be the right man for the job.
It remains to be seen what Jerome’s full responsibilities are now that he is serving as President of Automotive, but amidst Tesla’s end-of-quarter delivery push for the Model 3, the company has begun adopting some out-of-the-box solutions for its current logistical problems. In a recent tweet, for example, Elon Musk noted that Tesla is experiencing a bottleneck in the car carrier trailers transporting vehicles from the Fremont factory to its delivery centers. To help address this issue, Musk stated that Tesla has begun building its own car carriers to help foster quicker deliveries. This is speculation, but such an unorthodox solution carries some very Jerome Guillen-like undertones.
Elon Musk
Tesla investors will be shocked by Jim Cramer’s latest assessment
Jim Cramer is now speaking positively about Tesla, especially in terms of its Robotaxi performance and its perception as a company.

Tesla investors will be shocked by analyst Jim Cramer’s latest assessment of the company.
When it comes to Tesla analysts, many of them are consistent. The bulls usually stay the bulls, and the bears usually stay the bears. The notable analysts on each side are Dan Ives and Adam Jonas for the bulls, and Gordon Johnson for the bears.
Jim Cramer is one analyst who does not necessarily fit this mold. Cramer, who hosts CNBC’s Mad Money, has switched his opinion on Tesla stock (NASDAQ: TSLA) many times.
He has been bullish, like he was when he said the stock was a “sleeping giant” two years ago, and he has been bearish, like he was when he said there was “nothing magnificent” about the company just a few months ago.
Now, he is back to being a bull.
Cramer’s comments were related to two key points: how NVIDIA CEO Jensen Huang describes Tesla after working closely with the Company through their transactions, and how it is not a car company, as well as the recent launch of the Robotaxi fleet.
Jensen Huang’s Tesla Narrative
Cramer says that the narrative on quarterly and annual deliveries is overblown, and those who continue to worry about Tesla’s performance on that metric are misled.
“It’s not a car company,” he said.
He went on to say that people like Huang speak highly of Tesla, and that should be enough to deter any true skepticism:
“I believe what Musk says cause Musk is working with Jensen and Jensen’s telling me what’s happening on the other side is pretty amazing.”
Tesla self-driving development gets huge compliment from NVIDIA CEO
Robotaxi Launch
Many media outlets are being extremely negative regarding the early rollout of Tesla’s Robotaxi platform in Austin, Texas.
There have been a handful of small issues, but nothing significant. Cramer says that humans make mistakes in vehicles too, yet, when Tesla’s test phase of the Robotaxi does it, it’s front page news and needs to be magnified.
He said:
“Look, I mean, drivers make mistakes all the time. Why should we hold Tesla to a standard where there can be no mistakes?”
It’s refreshing to hear Cramer speak logically about the Robotaxi fleet, as Tesla has taken every measure to ensure there are no mishaps. There are safety monitors in the passenger seat, and the area of travel is limited, confined to a small number of people.
Tesla is still improving and hopes to remove teleoperators and safety monitors slowly, as CEO Elon Musk said more freedom could be granted within one or two months.
Investor's Corner
Tesla gets $475 price target from Benchmark amid initial Robotaxi rollout
Tesla’s limited rollout of its Robotaxi service in Austin is already catching the eye of Wall Street.

Venture capital firm Benchmark recently reiterated its “Buy” rating and raised its price target on Tesla stock (NASDAQ: TSLA) from $350 to $475 per share, citing the company’s initial Robotaxi service deployment as a sign of future growth potential.
Benchmark analyst Mickey Legg praised the Robotaxi service pilot’s “controlled and safety-first approach,” adding that it could help Tesla earn the trust of regulators and the general public.
Confidence in camera-based autonomy
Legg reiterated Benchmark’s belief in Tesla’s vision-only approach to autonomous driving. “We are a believer in Tesla’s camera-focused approach that is not only cost effective but also scalable,” he noted.
The analyst contrasted Tesla’s simple setup with the more expensive hardware stacks used by competitors like Waymo, which use various sophisticated sensors that hike up costs, as noted in an Investing.com report. Compared to Tesla’s Model Y Robotaxis, Waymo’s self-driving cars are significantly more expensive.
He also pointed to upcoming Texas regulations set to take effect in September, suggesting they could help create a regulatory framework favorable to autonomous services in other cities.
“New regulations for autonomous vehicles are set to go into place on Sept. 1 in TX that we believe will further help win trust and pave the way for expansion to additional cities,” the analyst wrote.
Tesla as a robotics powerhouse
Beyond robotaxis, Legg sees Tesla evolving beyond its roots as an electric vehicle maker. He noted that Tesla’s humanoid robot, Optimus, could be a long-term growth driver alongside new vehicle programs and other future initiatives.
“In our view, the company is undergoing an evolution from a trailblazing vehicle OEM to a high-tech automation and robotics company with unmatched domestic manufacturing scale,” he wrote.
Benchmark noted that Tesla stock had rebounded over 50% from its April lows, driven in part by easing tariff concerns and growing momentum around autonomy. With its initial Robotaxi rollout now underway, the firm has returned to its previous $475 per share target and reaffirmed TSLA as a Benchmark Top Pick for 2025.
Elon Musk
Tesla blacklisted by Swedish pension fund AP7 as it sells entire stake
A Swedish pension fund is offloading its Tesla holdings for good.

Tesla shares have been blacklisted by the Swedish pension fund AP7, who said earlier today that it has “verified violations of labor rights in the United States” by the automaker.
The fund ended up selling its entire stake, which was worth around $1.36 billion when it liquidated its holdings in late May. Reuters first reported on AP7’s move.
Other pension and retirement funds have relinquished some of their Tesla holdings due to CEO Elon Musk’s involvement in politics, among other reasons, and although the company’s stock has been a great contributor to growth for many funds over the past decade, these managers are not willing to see past the CEO’s right to free speech.
However, AP7 says the move is related not to Musk’s involvement in government nor his political stances. Instead, the fund said it verified several labor rights violations in the U.S.:
“AP7 has decided to blacklist Tesla due to verified violations of labor rights in the United States. Despite several years of dialogue with Tesla, including shareholder proposals in collaboration with other investors, the company has not taken sufficient measures to address the issues.”
Tesla made up about 1 percent of the AP7 Equity Fund, according to a spokesperson. This equated to roughly 13 billion crowns, but the fund’s total assets were about 1,181 billion crowns at the end of May when the Tesla stake was sold off.
Tesla has had its share of labor lawsuits over the past few years, just as any large company deals with at some point or another. There have been claims of restrictions against labor union supporters, including one that Tesla was favored by judges, as they did not want pro-union clothing in the factory. Tesla argued that loose-fitting clothing presented a safety hazard, and the courts agreed.

(Photo: Tesla)
There have also been claims of racism at the Fremont Factory by a former elevator contractor named Owen Diaz. He was awarded a substantial sum of $137m. However, U.S. District Judge William Orrick ruled the $137 million award was excessive, reducing it to $15 million. Diaz rejected this sum.
Another jury awarded Diaz $3.2 million. Diaz’s legal team said this payout was inadequate. He and Tesla ultimately settled for an undisclosed amount.
AP7 did not list any of the current labor violations that it cited as its reason for
-
Elon Musk20 hours ago
Tesla investors will be shocked by Jim Cramer’s latest assessment
-
News6 days ago
Tesla Robotaxi’s biggest challenge seems to be this one thing
-
News2 weeks ago
Tesla confirms massive hardware change for autonomy improvement
-
News2 weeks ago
Tesla’s Grok integration will be more realistic with this cool feature
-
Elon Musk2 weeks ago
Elon Musk slams Bloomberg’s shocking xAI cash burn claims
-
News2 weeks ago
Tesla China roars back with highest vehicle registrations this Q2 so far
-
News2 weeks ago
Texas lawmakers urge Tesla to delay Austin robotaxi launch to September
-
News2 weeks ago
Tesla dominates Cars.com’s Made in America Index with clean sweep