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Tesla Model 3 is winning over China’s growing middle class
The success of the Tesla Model 3 with China’s growing middle class is helping the company deepen its business in the country’s competitive automotive landscape and the world’s largest electric vehicle market.
Thanks to China’s economic growth in recent decades, the country has seen the emergence of a growing middle class. Pew Research estimates that between 2001 and 2011 alone, more than 203 million people crossed the threshold into the middle class in China. By 2015, Credit Suisse concluded that China had overtaken the US as the country with the largest middle class. The Global Business Policy Council further noted that by 2025, estimates point to private consumption in China being the largest contributor to the country’s economic growth.
Similar to the United States’ middle class and the concept of “keeping up with the Joneses,” China’s middle class appear to be increasingly motivated by the concept of “keeping up with the Wangs.” As such, purchases that improve one’s social image, such as premium gadgets and clothing, have become commonplace. This is the demographic that Tesla can perfectly capture with the Model 3, as it is a vehicle that offers premium electric mobility at a price point far more attainable than the company’s previous offerings, the Model S and X, which have become popular status symbols for the wealthy.
Currently, the Model 3 starts at 433,000 yuan (around $64,000) in China, and Tesla has even started offering free Autopilot as a limited time offer. These strategies will likely attract the attention of middle class buyers in the country, at least until Gigafactory 3 comes to life later this year. If Elon Musk’s estimates prove accurate, Tesla can start making affordable variants of the Model 3 in China, which will be even more attainable to consumers.
Apart from the Model 3 being Tesla’s most affordable vehicle in China today, other factors that seem to be helping the electric sedan include the country’s growing middle class and the nation’s open support for electric vehicles. China has adopted a friendly stance towards electric cars, and it is becoming evident in the country’s automotive sales.
In 2018, for example, electric vehicle sales in China rose 83% year-on-year, allowing the country to push more than 1 million EVs over the year. These figures become even more notable considering that overall light-duty vehicle sales in the country actually declined by 2.76% in 2018, as noted by the China Association of Automobile Manufacturers (CAAM).
Local news reports note that Tesla sales sank 15.4% year-over-year in 2018 as the Model S sedan and Model X SUV were weighed down by steep tariffs resulting from the trade war between the United States and China. With this in mind, the immense interest being generated by the Model 3 among the country’s car buyers has been a very pleasant surprise.
It is undeniable that Tesla’s business in China has seen its ups and downs over the years. Despite challenges such as the initial issues with Model S deliveries in the past to the effects of the recent US-China trade war, the company’s electric cars have nonetheless kept their place as one of the ultimate status symbols for consumers. With the Model 3 just about ready to saturate China, Tesla can finally tap into what could be a very lucrative market.
News
Tesla FSD upcoming Australia release seemingly teased bv media
The videos showed FSD navigating lane changes, slowing for traffic, and handling curves without driver input.

New videos from Australia have fueled speculations that Tesla’s Full Self-Driving (FSD) will be rolling out in the country soon.
The videos, which were shared widely on social media, showed Teslas navigating lane changes, slowing for traffic, and handling curves without driver input, but still with active supervision.
New FSD footage
One video, posted by lifestyle outlet Man of Many and narrated by journalist Ben McKimm, highlighted how quickly the system responded to real-world conditions. McKimm seemed quite impressed with FSD’s performance, stating that the vehicle performs maneuvers much like a human driver.
Another video, which featured reporter Danielle Collin, featured a Tesla operating on public roads using its FSD (Supervised) system. Similar to McKimm, Collin seemed very impressed with the capabilities of FSD, as the vehicle was reacting to things like stop signs on its own.
No regulatory barriers
This isn’t the first time the software has been seen on Australian roads. Earlier this year, Tesla released a clip of a Model 3 driving through Melbourne’s central business district with no visible driver input. A second video later surfaced from Sydney, reinforcing expectations that Australia could be among the first right-hand-drive markets to receive access.
According to Tesla’s Australian website, FSD (Supervised) uses 360-degree camera visibility to manage blind spots, execute lane changes, and maintain awareness of surrounding vehicles, cyclists, and motorcycles. While Tesla notes that constant human oversight is still required for now, FSD is designed to handle city intersections, multi-lane highways, and traffic signals.
In an earlier statement to news.com.au, Tesla country director Thom Drew previously confirmed there were “no blockers in Australia” for a supervised release of FSD, similar to North America. “It’s something our business is working on releasing,” Drew said, though he did not provide a timeline.
News
Tesla Careers website is hinting at preparations for a monster Q3 and Q4
Tesla has gone live with several dozen openings for Delivery Vehicle Prep specialists on its Careers website.

Tesla seems to be preparing for a monster Q3 and Q4 2025. This was, at least, hinted at by some job openings that have been observed by industry watchers in Tesla’s Careers website.
Job listing trends
As observed by avid Tesla watchers on social media, the electric vehicle maker has gone live with several dozen openings for Delivery Vehicle Prep specialists on its Careers website. In North America alone, about 69 job openings for the position have been listed by the company.
The role of a Delivery Vehicle Prep specialist is notable, as they help with vehicle preparation, vehicle inspections, effective lot management, and active collaboration with your team to enhance pre-delivery processes. Considering that the position ensures that cars are handed over to customers in the best way possible, it seems futile for Tesla to ramp up its hiring for the post if it is not expecting large volumes of deliveries in the coming months.
Increasing demand
Tesla’s vehicle sales in the first and second quarters of the year have been quite throttled due to a variety of factors, from the changeover to the Model Y in the Fremont Factory, Gigafactory Shanghai, Gigafactory Berlin, and Gigafactory Texas, to the rise of anti-Tesla sentiment due to CEO Elon Musk’s political activities earlier this year. These factors are no longer affecting Tesla this Q3, and the company tends to deliver a notable amount of its vehicles in the fourth quarter.
With this in mind, it would appear that Tesla is indeed preparing for a massive uptick in its vehicle deliveries for the remaining months of the year. The company, after all, would likely be quite busy, especially with the upcoming introduction of the new Model 3 Performance and the rollout of Tesla China’s recently unveiled Model Y L. Expectations are also high that Tesla is preparing to roll out more affordable variants of its vehicles later this year.
Cybertruck
Tesla Cybertruck officially launches in Korea
New orders for the Cybertruck will start on September 5, 2025.

The Tesla Cybertruck is being launched in South Korea. The arrival of the all-electric pickup truck in the country was announced by the electric vehicle maker in a blog post and on social media.
Tesla Cybertruck launch
As per Tesla Korea, those who have reserved the Cybertruck could log into their Tesla account to confirm their order. Customers could confirm their orders from August 29, 2025 to September 4, 2025. New orders for the Cybertruck will start on September 5, 2025.
Tesla Korea noted that if existing reservation holders do not confirm their orders within August 29 to September 5, their existing reservation date will not be recognized. A downpayment of the Cybertruck in South Korea would be 20 million won. ($14,300).
Potential demand
As noted in a report from the Chosun Biz, the Cybertruck has recorded a high pre-order rate in South Korea since the vehicle was initially unveiled in late 2019. Two variants of the Cybertruck will be made available in South Korea, the Cybertruck AWD and the Cyberbeast. The vehicles will be sold at 145 million won ($104,000) and 160 million won ($114,500), respectively.
The Cybertruck is arguably Tesla’s most advanced vehicle today, thanks to its use of systems like steer-by-wire, which allows even large vehicles like the all-electric pickup truck to be capable of being driven without much issue, even in tight spaces. The vehicle is also built with stainless steel, making it one of the toughest pickup trucks in the market.
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