News
Audi targets Tesla owners in e-tron marketing push, blocks Supercharger in the process
It appears that Audi is putting the pedal to the metal with its efforts at promoting its first all-electric SUV, the e-tron. One of these initiatives, which has been shared online, is notably bold, with the German carmaker bringing the e-tron over to Supercharger stations in what appears to be an attempt at persuading Tesla owners to shift to the 204-mile, five-seater SUV.
Reports from the electric car community in Germany have noted that Audi has been placing promotional merchandise at Tesla Club tables during exhibitions. Demo units of the e-tron are also being parked at select Supercharger stations. One promotional Audi e-tron unit was even photographed blocking a Supercharger stall, similar to how anti-EV drivers “ICE” an electric car charging station.
While forms of guerilla marketing are common, Audi’s strategy this time around is questionable at best. EV charging ethics aside, it would be unwise for Audi to promote the e-tron at Superchargers because the vehicle has subpar range compared to any of Tesla’s current offerings. With a 204-mile EPA rating, the e-tron has less range than a Model 3 Standard Plus, or even a 2012 Model S. Thus, by placing the e-tron at Superchargers, Audi could risk highlighting the e-tron’s range disadvantage to potential customers.
Apart from this, Audi does not have its own charging infrastructure. The e-tron is capable of rapid charging, but the vehicle relies on third-party solutions for long-distance travel. Tesla’s Supercharger Network, on the other hand, has expanded to such a degree that long trips are practically effortless. Audi’s marketing team then has a very challenging task: persuading Tesla owners to abandon the Supercharger Network for something inferior.
Apart from occupying Tesla Superchargers, reports from the electric car community in Germany have also noted that Audi has been calling Tesla owners and former Audi drivers to offer them an extended test drive with the e-tron for two days including 1,000 km (620 miles). What is rather interesting is that customers who accept Audi’s offer are reportedly asked if they would be willing to give comments about their experience in the all-electric vehicle. Audi is reportedly also asking if they could send over a photographer to document the test drive as well.
In a way, it is unfortunate to see Audi adopt such tactics to promote the e-tron to potential customers. Being an all-electric car, after all, Audi’s goal with the SUV must be to reduce the number of gas and diesel-powered vehicles on the road. The company would not be able to do this if it just focuses its efforts at Tesla drivers, who are already driving all-electric cars. That simply misses the whole point of the EV transition.
And that’s a shame. Apart from its subpar range and unexciting acceleration (or as Consumer Reports calls it, a “more elegant pull-away”), the e-tron is not a bad electric vehicle by any means. It’s vault-like quiet inside, and it has a luxurious interior that would likely be enough to encourage die-hard traditional car fans to consider shifting to electric. There’s a portion of the car buying public that will never consider Tesla due to a myriad of reasons, and that’s exactly the demographic where the e-tron could dominate. Unfortunately, Audi doesn’t seem to have its sights set on the right target just yet.
News
IF Metall chair to Elon Musk: “Give us a chance” as Tesla Sweden strike hits 2 years
The official emphasized that Swedish unions function under a cooperative framework that benefits both employers and workers.
IF Metall’s strike against Tesla Sweden has entered its third year, with union chair Marie Nilsson urging Elon Musk to reconsider his perception of organized labor.
Speaking ahead of the strike’s second anniversary, Nilsson stated that Tesla should understand that Swedish unions operate differently from their American counterparts, and they deserve the opportunity to prove it.
IF Metall leader urges Tesla to understand Sweden’s system
In an interview with Dagens Arbete (DA), Nilsson stated that Tesla’s skepticism toward labor unions likely stems from the company’s experience in the United States, where labor organizations have historically taken a more combative approach. She emphasized that Swedish unions function under a cooperative framework that benefits both employers and workers.
“I can certainly understand that Elon Musk and Tesla are skeptical of the trade union movement. They have experience with American unions that operate in a completely different environment and that have to be militant in a different way.
“I would say: Don’t compare Swedish unions with American ones. Let’s give us a chance. Signing a collective agreement in Sweden also does not mean that you are committed to collective agreements in the rest of the world, but it is the practical system we have here to regulate the conditions,” Nilsson stated.
Nilsson rejected the idea that Tesla Sweden is being unfairly targeted
The IF Metall leader also reflected on the conflict’s duration, calling it unprecedented in Swedish labor history. While she admitted the union should have organized Tesla workers earlier, she maintained that the movement remains determined. “No one can possibly imagine what it is like not to go to work for two years,” Nilsson said, praising members who have continued to maintain their protest against the EV maker.
Nilsson also rejected any notion that the union is targeting Tesla unfairly. “Tesla is not a poor little company that we are trying to crush in any way,” she said. “But this is a global player, and we cannot accept that they should have different conditions in Sweden than other entrepreneurs have.”
She confirmed that IF Metall is now prepared to take greater risks, especially after the Swedish Mediation Institute stepped back from talks. “It is impossible for us to do anything else. This is a large and important player, and therefore we need to take this conflict. It is impossible for us to do anything else,” Nilsson said.
Elon Musk
Tesla analyst: ‘near zero chance’ Elon Musk’s $1T comp package is rejected
“There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”
A Tesla analyst says there is “zero chance” that CEO Elon Musk’s new compensation package is rejected, a testament to the loyalty and belief many shareholders and investors have in the frontman.
Tesla investors will vote on November 6 at the annual Shareholder Meeting to approve a new compensation package for Musk, revealed by the company’s Board of Directors earlier this month.
The package, if approved, would give Musk the opportunity to earn $1 trillion in stock, an ownership concentration of over 27 percent (a major request of Musk’s), and a solidified future at the company.
The Tesla Community on X, the social media platform Musk bought in 2023, is overwhelmingly in favor of the pay package, though a handful of skeptics remain.
Nevertheless, the big pulls of this vote are held by proxy firms and other large-scale investors. Two of them, Institutional Shareholder Services (ISS) and Glass Lewis, said they would be voting against Musk’s proposed compensation plan.
Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm
Today, the State Board of Administration of Florida (SBA) said it would vote in favor of Musk’s newly-proposed pay day, making it the first large-scale shareholder to announce it would support the CEO’s pay.
One analyst said that Musk’s payday is inevitable. Gary Black of the Future Fund said today there is a “near-zero chance” that shareholders will allow Musk’s pay package to be rejected:
“There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”
He added an alternative perspective from Wedbush’s Dan Ives, who said that he had a better chance of starting for the New York Yankees than the comp package not being approved.
There is a near zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting. As Wedbush analyst Dan Ives (@divestech) colorfully put it in a Yahoo Finance interview on October 23rd: “I have a better chance of starting for…
— Gary Black (@garyblack00) October 27, 2025
Black’s the Future Fund sold its Tesla holdings earlier this year. He explained that the firm believed the company’s valuation was too disconnected from fundamentals, citing the P/E ratio of 188x and declining earnings estimates.
The firm maintained its $310 price target, and shares were trading at $356.90 that day.
Shares closed at $452.42 today.
The latest predictions from betting platform Kalshi have shown Musk’s comp package has a 94 percent chance of being approved:
— Kalshi (@Kalshi) October 20, 2025
Elon Musk
Tesla gains massive vote of confidence on compensation plan for Elon Musk
“”The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award.”
Tesla gained a massive vote of confidence on its proposed $1 trillion compensation plan for CEO Elon Musk from the State Board of Administration of Florida (SBA) on Monday.
On Monday, the SBA submitted a filing to the Securities and Exchange Commission (SEC) stating that it would vote to support Musk’s compensation plan, just as it did with the 2018 performance award and its second vote last year:
“The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award. We believe the proposed award continues to promote an aggressive strategy to align incentives between management and shareowners and focuses solely on pecuniary factors and long-term shareowner value creation.”
This is the first large-scale shareholder that has come out and supported Musk’s potential compensation plan, which was outlined by Tesla and its Board of Directors earlier this month.
Most of the news surrounding Musk’s pay plan has been the opposite of what the SBA said today, as Institutional Shareholder Services (ISS) and Glass Lewis, two proxy firms, said they would be voting against the compensation package.
Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors
Musk replied to their vote last week during the Q3 Earnings Call, calling them “corporate terrorists.”
He said:
“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists. The problem, yeah. Let me explain, like, the core problem here is that so many of the index funds, passive funds, vote along the lines of whatever Glass Lewis and ISS recommend. They’ve made many terrible recommendations in the past. If those recommendations had been followed, they would have been extremely destructive to the future of the company.”
SBA’s perspective on the plan relies on what Musk has done in the past decade with Tesla, as he has driven company growth, increased shareholder value, and kept the company on track with its lofty and ambitious goals.
It also outlined nine reasons to support Musk’s compensation:
- Pure Pay for Performance Design – Entirely Performance-Based, aligns with Shareowners
- Size of the Award and Share Count – Performance-based allocation, dilution tied to value creation, structured milestone design
- Market Capitalization Milestones – Clear, tiered targets, sustained performance requirement, shareholder value focus
- Operational/Product Milestones – Clear, quantifiable goals, strategic product focus, financial discipline, multi-quarter evaluation windows
- Vesting/Holding Periods – Long-term vesting structure, mandatory holding period, continuous service requirement
- CEO Succession – Succession planning requirement, performance integrity safeguard
- Time Horizon and Duration – Extended performance window of 10 years, no intermediate vesting
- Dilution & Voting Power Implications – Potential for significant ownership increase, permanent dilution
- Ambition and Stretch Goals – Extraordinary Scale of Growth, Shareowner value focus
Shareholders will vote on Musk’s compensation package on November 6 at the annual Shareholder Meeting.
IF Metall chair to Elon Musk: “Give us a chance” as Tesla Sweden strike hits 2 years
Tesla analyst: ‘near zero chance’ Elon Musk’s $1T comp package is rejected
Tesla gains massive vote of confidence on compensation plan for Elon Musk
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