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These were the best-selling EV brands in the U.S. in Q1
Tesla remained the clear market leader in Q1, while Chevrolet and others saw substantial sales growth with the introduction of new models.
A recent report has revealed the latest estimates on electric vehicle (EV) sales for the first quarter of the year, with Tesla and Ford landing the top two spots, while GM’s brands saw the most sales growth.
On Thursday, Cox Automotive released data estimates for the U.S. EV market in Q1 2025, showing that Tesla remained the clear market leader among brands, while Ford, GM, BMW, and Hyundai made up the rest of the top five. The report estimated 296,227 EVs sold overall, marking an 11.4 percent increase year over year, and bringing new-vehicle EV sales to around 7.5 percent of the market.
Cox notes that this is still a steady increase from 7 percent of the market during Q1 last year, despite headwinds created by the Trump administration’s tariff war.
“The year certainly started strong, but the road ahead will be anything but smooth,” said Valdez Streaty, Cox Automotive analyst.
Tesla outsold the next top 10 brand names combined in Q1 with 128,100 units, though sales declined 8.6 percent year over year for the brand. Ford was the second-best-selling brand with 22,550 units sold, representing an 11.5 percent increase year over year.
Meanwhile, GM’s Chevrolet brand saw a 114.2 percent increase in sales from the first quarter of 2024 with 19,186, as led by the Chevy Equinox EV. The rest of the top 10 was made up, in order, by VW (9,564), Honda (9,561), Kia (8,656), Rivian (8,553), and Cadillac (7,972).
Brands such as Porsche, Toyota, and GMC joined the Chevy brand in seeing substantial sales growth, representing 249 percent, 196 percent, and 183 percent increases year over year, respectively.
It’s worth noting that multiple automakers own different brands, such as Chevrolet, GMC, and Cadillac being owned by GM, Audi being owned by VW, or Stellantis owning Jeep and Dodge, among other examples still.
EV Sales Volume Change by Brand: Q1 2025 versus Q1 2024
Credit: Cox Automotive
New Entries: EV Sales Volume in Q1 2025
Credit: Cox Automotive
READ MORE ON EV SALES: Tesla vs. competition: How many BEVs did OEMs sell in the U.S. in 2024?
Tesla doesn’t break out sales data by region, though the company recently reported delivering 336,681 units globally in the first quarter, representing a 13-percent drop from Q1 2024.
While it’s not a surprise that Tesla’s market share steadily declines as more competition enters the market, recent pressure on Elon Musk for his involvement with the Trump administration has, if nothing else, caused some automakers to try to poach Tesla owners with special trade-ins and other promotions.
Tesla has also been rolling out the refreshed Model Y, and the potential effects of the transition to it from the legacy model may play a role, though future quarters will show a better glimpse at the impact of the redesigned vehicle’s arrival.
At the time of writing, Cox Automotive has also not yet responded to Teslarati’s request for clarification on which brands are included in the “additional EV models” category. However, we expect these to include low-volume, luxury, and other niche EV brands, such as Lucid Motors. The publication also says the data overall excludes super exotics.
You can see EV sales ranked by brand below, check out the full data from Cox Automotive here, or read the publication’s press release on the report here.
Mass-market EV sellers in Q1 2025, ranked by brand
- Tesla: 128,100
- Ford: 22,500
- Chevrolet: 19,186
- BMW:13,538
- Hyundai: 12,843
- VW: 9,564
- Honda: 9,561
- Kia: 8,656
- Rivian: 8,553
- Cadillac: 7,972
- Nissan: 6,471
- Audi: 5,905
- Toyota: 5,610
- Acura: 4,813
- GMC: 4,728
- Porsche: 4,358
- Mercedes: 3,472
- Subaru: 3,131
- Volvo: 2,718
- Jeep: 2,595
- Dodge: 1,947
- Genesis: 1,496
- Lexus: 1,453
- Mini: 696
- Jaguar: 381
- Additional EV models*: 5,390
Total EV sales estimated by KBB in the U.S. in Q1 2025: 296,227
*The additional EV models category is likely made up of low-volume, luxury, and niche EV makers
Top 10 EV models sold in the U.S. in Q1 2025
- Tesla Model Y: 64,051
- Tesla Model 3: 52,520
- Ford Mustang Mach-E: 11,607
- Chevrolet Equinox EV: 10,329
- Honda Prologue: 9,561
- Hyundai Ioniq 5: 8,611
- VW ID.4: 7,663
- Ford F-150 Lightning: 7,187
- BMW i4: 7,125
- Tesla Cybertruck: 6,406
Here’s how many EVs were sold in the U.S. last year by model
Elon Musk
What is Digital Optimus? The new Tesla and xAI project explained
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Tesla and xAI announced their groundbreaking joint project, Digital Optimus, also nicknamed “Macrohard” in a humorous jab at Microsoft, earlier this week.
This software-based AI agent is designed to automate complex office workflows by observing and replicating human interactions with computers. As the first major outcome of Tesla’s $2 billion investment in xAI, it represents a powerful fusion of hardware efficiency and advanced reasoning.
At its core, Digital Optimus operates through a dual-process architecture inspired by human cognition.
Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla’s investment agreement with xAI.
Grok is the master conductor/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of…
— Elon Musk (@elonmusk) March 11, 2026
Tesla’s specialized AI acts as “System 1”—the fast, instinctive executor—processing the past five seconds of real-time computer screen video along with keyboard and mouse actions to perform immediate tasks.
xAI’s Grok model serves as “System 2,” the strategic “master conductor” or navigator, providing high-level reasoning, world understanding, and directional oversight, much like an advanced turn-by-turn navigation system.
When combined, the two can create a powerful AI-based assistant that can complete everything from accounting work to HR tasks.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
The system runs primarily on Tesla’s low-cost AI4 inference chip, minimizing expensive Nvidia resources from xAI for competitive, real-time performance.
Elon Musk described it as “the only real-time smart AI system” capable, in principle, of emulating the functions of entire companies, handling everything from accounting and HR to repetitive digital operations.
Timelines point to swift deployment. Announced just days ago, Musk expects Digital Optimus to be ready for user experience within about six months, targeting rollout around September 2026.
It will integrate into all AI4-equipped Tesla vehicles, enabling parked cars to handle office work during downtime. Millions of dedicated units are also planned for deployment at Supercharger stations, tapping into roughly 7 gigawatts of available power.
Oh and it works in all AI4-equipped cars, so your car can do office work for you when not driving.
We’re also deploying millions of dedicated Digital Optimus units in the field at Superchargers where we have ~7 gigawatts of available power.
— Elon Musk (@elonmusk) March 12, 2026
Digital Optimus directly supports Tesla’s broader autonomy strategy. It leverages the same end-to-end neural networks, computer vision, and real-time decision-making tech that power Full Self-Driving (FSD) software and the physical Optimus humanoid robot.
By repurposing idle vehicle compute and extending AI4 hardware beyond driving, the project scales Tesla’s autonomy ecosystem from roads to digital workspaces.
As a virtual counterpart to physical Optimus, it divides labor: software agents manage screen-based tasks while humanoid robots tackle physical ones, accelerating Tesla’s vision of general-purpose AI for productivity, Robotaxi fleets, and beyond.
In essence, Digital Optimus bridges Tesla’s vehicle and robotics autonomy with enterprise-scale AI, promising massive efficiency gains. No other company currently matches its real-time capabilities on such accessible hardware.
It really could be one of the most crucial developments Tesla and xAI begin to integrate, as it could revolutionize how people work and travel.
News
Tesla adds awesome new driving feature to Model Y
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla is adding an awesome new driving feature to Model Y vehicles, effective on Juniper-updated models considered model year 2026 or newer.
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla writes in the release notes for the feature:
“Your Tesla now provides a smoother feel as you come to a complete stop during routine braking.”
🚨 Tesla has added a new “Comfort Braking” update with 2026.8
“Your Tesla provides a smoother feel as you come to a complete stop during routine braking.” https://t.co/afqCpBSVeA pic.twitter.com/C6MRmzfzls
— TESLARATI (@Teslarati) March 13, 2026
Interestingly, we’re not too sure what catalyzed Tesla to try to improve braking smoothness, because it hasn’t seemed overly abrupt or rough from my perspective. Although the brake pedal in my Model Y is rarely used due to Regenerative Braking, it seems Tesla wanted to try to make the ride comfort even smoother for owners.
There is always room for improvement, though, and it seems that there is a way to make braking smoother for passengers while the vehicle is coming to a stop.
This is far from the first time Tesla has attempted to improve its ride comfort through Over-the-Air updates, as it has rolled out updates to improve regenerative braking performance, handling while using Full Self-Driving, improvements to Steer-by-Wire to Cybertruck, and even recent releases that have combatted Active Road Noise.
Tesla holds a unique ability to change the functionality of its vehicles through software updates, which have come in handy for many things, including remedying certain recalls and shipping new features to the Full Self-Driving suite.
Tesla seems to have the most seamless OTA processes, as many automakers have the ability to ship improvements through a simple software update.
We’re really excited to test the update, so when we get an opportunity to try out Comfort Braking when it makes it to our Model Y.
News
Tesla finally brings a Robotaxi update that Android users will love
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android.
Tesla is finally bringing an update of its Robotaxi platform that Android users will love — mostly because it seems like they will finally be able to use the ride-hailing platform that the company has had active since last June.
Based on a decompile of software version 26.2.0 of the Robotaxi app, Tesla looks to be ready to roll out access to Android users.
According to the breakdown, performed by Tesla App Updates, the company is preparing to roll out an Android version of the app as it is developing several features for that operating system.
🚨 It looks like Tesla is preparing to launch the Robotaxi app for Android users at last!
A decompile of v26.2.0 of the Robotaxi app shows some progress on the Android side for Robotaxi 🤖 🚗 https://t.co/mThmoYuVLy
— TESLARATI (@Teslarati) March 13, 2026
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android:
“Strings like notification_channel_robotaxid_trip_name and android_native_alicorn_eta_text show exactly how Tesla plans to replicate the iOS Live Activities experience. Instead of standard push alerts, Android users are getting a persistent, dynamically updating notification channel.”
This is a big step forward for several reasons. From a face-value perspective, Tesla is finally ready to offer Robotaxi to Android users.
The company has routinely prioritized Apple releases because there is a higher concentration of iPhone users in its ownership base. Additionally, the development process for Apple is simply less laborious.
Tesla is working to increase Android capabilities in its vehicles
Secondly, the Robotaxi rollout has been a typical example of “slowly then all at once.”
Tesla initially released Robotaxi access to a handful of media members and influencers. Eventually, it was expanded to more users, so that anyone using an iOS device could download the app and hail a semi-autonomous ride in Austin or the Bay Area.
Opening up the user base to Android users may show that Tesla is preparing to allow even more users to utilize its Robotaxi platform, and although it seems to be a few months away from only offering fully autonomous rides to anyone with app access, the expansion of the user base to an entirely different user base definitely seems like its a step in the right direction.
What is Digital Optimus? The new Tesla and xAI project explained
Tesla adds awesome new driving feature to Model Y
