News
These were the best-selling EV brands in the U.S. in Q1
Tesla remained the clear market leader in Q1, while Chevrolet and others saw substantial sales growth with the introduction of new models.
A recent report has revealed the latest estimates on electric vehicle (EV) sales for the first quarter of the year, with Tesla and Ford landing the top two spots, while GM’s brands saw the most sales growth.
On Thursday, Cox Automotive released data estimates for the U.S. EV market in Q1 2025, showing that Tesla remained the clear market leader among brands, while Ford, GM, BMW, and Hyundai made up the rest of the top five. The report estimated 296,227 EVs sold overall, marking an 11.4 percent increase year over year, and bringing new-vehicle EV sales to around 7.5 percent of the market.
Cox notes that this is still a steady increase from 7 percent of the market during Q1 last year, despite headwinds created by the Trump administration’s tariff war.
“The year certainly started strong, but the road ahead will be anything but smooth,” said Valdez Streaty, Cox Automotive analyst.
Tesla outsold the next top 10 brand names combined in Q1 with 128,100 units, though sales declined 8.6 percent year over year for the brand. Ford was the second-best-selling brand with 22,550 units sold, representing an 11.5 percent increase year over year.
-->Meanwhile, GM’s Chevrolet brand saw a 114.2 percent increase in sales from the first quarter of 2024 with 19,186, as led by the Chevy Equinox EV. The rest of the top 10 was made up, in order, by VW (9,564), Honda (9,561), Kia (8,656), Rivian (8,553), and Cadillac (7,972).
Brands such as Porsche, Toyota, and GMC joined the Chevy brand in seeing substantial sales growth, representing 249 percent, 196 percent, and 183 percent increases year over year, respectively.
It’s worth noting that multiple automakers own different brands, such as Chevrolet, GMC, and Cadillac being owned by GM, Audi being owned by VW, or Stellantis owning Jeep and Dodge, among other examples still.
EV Sales Volume Change by Brand: Q1 2025 versus Q1 2024
Credit: Cox Automotive
New Entries: EV Sales Volume in Q1 2025
Credit: Cox Automotive
READ MORE ON EV SALES: Tesla vs. competition: How many BEVs did OEMs sell in the U.S. in 2024?
Tesla doesn’t break out sales data by region, though the company recently reported delivering 336,681 units globally in the first quarter, representing a 13-percent drop from Q1 2024.
While it’s not a surprise that Tesla’s market share steadily declines as more competition enters the market, recent pressure on Elon Musk for his involvement with the Trump administration has, if nothing else, caused some automakers to try to poach Tesla owners with special trade-ins and other promotions.
-->Tesla has also been rolling out the refreshed Model Y, and the potential effects of the transition to it from the legacy model may play a role, though future quarters will show a better glimpse at the impact of the redesigned vehicle’s arrival.
At the time of writing, Cox Automotive has also not yet responded to Teslarati’s request for clarification on which brands are included in the “additional EV models” category. However, we expect these to include low-volume, luxury, and other niche EV brands, such as Lucid Motors. The publication also says the data overall excludes super exotics.
You can see EV sales ranked by brand below, check out the full data from Cox Automotive here, or read the publication’s press release on the report here.
Mass-market EV sellers in Q1 2025, ranked by brand
- Tesla: 128,100
- Ford: 22,500
- Chevrolet: 19,186
- BMW:13,538
- Hyundai: 12,843
- VW: 9,564
- Honda: 9,561
- Kia: 8,656
- Rivian: 8,553
- Cadillac: 7,972
- Nissan: 6,471
- Audi: 5,905
- Toyota: 5,610
- Acura: 4,813
- GMC: 4,728
- Porsche: 4,358
- Mercedes: 3,472
- Subaru: 3,131
- Volvo: 2,718
- Jeep: 2,595
- Dodge: 1,947
- Genesis: 1,496
- Lexus: 1,453
- Mini: 696
- Jaguar: 381
- Additional EV models*: 5,390
Total EV sales estimated by KBB in the U.S. in Q1 2025: 296,227
*The additional EV models category is likely made up of low-volume, luxury, and niche EV makers
-->Top 10 EV models sold in the U.S. in Q1 2025
- Tesla Model Y: 64,051
- Tesla Model 3: 52,520
- Ford Mustang Mach-E: 11,607
- Chevrolet Equinox EV: 10,329
- Honda Prologue: 9,561
- Hyundai Ioniq 5: 8,611
- VW ID.4: 7,663
- Ford F-150 Lightning: 7,187
- BMW i4: 7,125
- Tesla Cybertruck: 6,406
Here’s how many EVs were sold in the U.S. last year by model
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
