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Biggest points of EV skepticism have widely been met, study shows

Parks Associates: Purchase Intentions among Consumers Who Do Not Own or Plan to Purchase an Electric Vehicle

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A recent study on what would motivate EV skeptics to buy electric vehicles shows that most of their concerns have been met.

A survey by Parks Associates asked those who neither own an electric vehicle nor plan to purchase one in the future what would motivate them to consider buying an electric one. The resulting top seven answers bear fantastic news as nearly all of the concerns cited by the skeptics have been addressed.

According to the survey results, the top seven incentives that would motivate EV skeptics to consider buying an electric vehicle are as follows:

  1. The ability of an EV to travel 400 miles or more on a single charge.
  2. Widespread EV charging.
  3. Tax break on vehicle purchase.
  4. An electric rate plan that is cheaper than gas.
  5. The ability to charge while electric rates are low and power your home off of your car when rates are high.
  6. The ability to power your house when there is a power outage.
  7. The ability to understand the degree of carbon footprint reduction.

For those who already own an EV or are at least interested in the prospect, these may sound like strange reasons one would change their mind—especially considering that many of these reasons already exist.

Looking at the top reason, the ability to travel 400 miles on a single charge, while not a standard feature, does exist on a couple of models of electric vehicles. The first was the Tesla Model S Long Range in 2020, which had an EPA-rated 402 miles per charge. Furthermore, numerous models are capable of almost 400 miles and can recharge fully in sometimes as little as 20 minutes. Further addressing concerns, due to funding of EV charging infrastructure, it is now more likely than ever that charging exists everywhere you want to go, and only more stations will appear as time goes on.

tesla supercharging

Credit: Tesla

Perhaps most perplexing is the financial incentives that have existed for electric vehicles for years now. If you are worried that you won’t be able to receive a tax break, take a look at both state and federal incentives because the odds are that multiple incentives may apply to you! Furthermore, electric vehicles and their charging are cheaper than ever, and with how high gas prices have remained, have no fear; you will likely also be saving on fuel costs.

Motivators five and six are fairly specific, but these abilities are coming to more and more EVs yearly. The Ford F150 Lightning is one of the best-known options that can fill both of these concerns, and for those looking to go the extra distance to stabilize their grid, look no further than the Tesla Powerwall!

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Finally, finding your carbon reduction, perhaps more difficult, is not impossible! Engineering Explained has made a fantastic video showing how much CO2 you can save depending on where you live. If you’d like more personalized results, look no further than the first Google result for “CO2 EV calculator” from Dominion Energy.

Overall, the results of this survey indicate fantastic news for EV skeptics. EV technology is better than ever and is continuing to improve every year. Hopefully, through the spread of information like this, more consumers can see just how much better the electric vehicle is than expected.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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