Energy
Bloomberg Says Tesla Powerwall Doesn’t Make Sense
Bloomberg News says the Tesla Powerwall doesn’t make sense. So why have 38,000 folks signed up to own or lease one when deliveries won’t start for 6 months?
Bloomberg News questions whether the Tesla Powerwall — introduced to great fanfare on April 30 — makes economic sense. Their answer? It doesn’t — at least not now. Here’s why.
The Powerwall comes in two versions — a 7 kWh (kilowatt-hour) model and a 10 kWh unit. The smaller battery is design specifically for daily use. The larger battery is strictly a backup power supply.
SolarCity, Tesla’s sister company, has decided not to offer the 7 kWh battery with its rooftop solar systems. That battery “doesn’t really make financial sense,” SolarCity spokesman Jonathan Bass tells Bloomberg. That’s because customers can make money selling their excess solar power back to the grid during the day when rates are high rather than using it to charge up a battery.
Of course, the economics will vary considerably across the country. Not all states require utilities to accept electricity from home solar systems and each electric company has its own rate structure.
SolarCity Offers Larger Powerwall
SolarCity system installed at New England home of Tesla owner (Source: Rob M)
SolarCity says it will only offer the 10 kWh battery to new rooftop solar customers. “Our residential offering is battery backup,” Bass said in an e-mail. Unlike the smaller unit, which is intended for daily use, the 10 kWh battery is designed for no more than 50 discharge cycles a year. Homeowners can buy it outright for $7,140, including an inverter and installation, or lease it for $15 a month for 9 years with an upfront payment of $5,000.
The 10 kWh battery is rated at 2 kilowatts of continuous power. Does that sound like a lot? It’s not. That’s only enough to run a hair dryer or 2 small window air conditioners for about 5 hours. To provide enough electricity to power a typical home would take eight Powerwall units working together. According to Bloomberg, that would cost $45,000 (if the nine year lease option is selected). There are no known discounts for multiple purchases at this time.
“It’s a luxury good—really cool to have—but I don’t see an economic argument,” said Brian Warshay, an energy and smart technologies analyst with Bloomberg New Energy Finance. Bloomberg suggests you could get the same back up capability from a $3,700 generator available at Home Depot.
Demand Is “Crazy”
The Powerwall that has captured the public’s imagination has a long way to go before it makes economic sense for most people. Even in Germany, where solar power is abundant and electricity prices are high, the economics of an average home with rooftop solar “are not significantly enhanced by including the Tesla battery,” according to an analysis by Bloomberg New Energy Finance.
Tesla PowerWall units connected
None of this has dampened the enthusiasm of prospective Powerwall users. Since Elon Musk’s announcement last week, the company has received inquiries from 38,000 people. Demand is so strong, Tesla is considering using its GigaFactory exclusively for residential and commercial storage batteries instead of batteries for its automobiles. There are even rumors it plans to expand the GigaFactory, which isn’t even built yet. Musk says demand has been “crazy off the hook.” He acknowledges that the Powerwall is more expensive than grid power, but says, “that doesn’t mean people won’t buy it.”
If the numbers don’t add up, why would people be in such a frenzy to get a Powerwall of their very own? SolarCity’s Bass says, “There’s a tremendous amount of interest in backup power that’s odorless, not noisy and completely clean.” But its more than that. Some observers call it “The Prius Effect”. Once you think someone else has something new and sexy, you want one for yourself. It’s just human nature.
Elon Musk is a master at creating buzz and then leveraging it. Everywhere you look this week, there are news stories about the Powerwall and what a huge leap forward it is. If all the people who signed up after last week’s announcement follow through, all those new orders will amount to $800 million in new business for the company. The orders are continuing to pour in like a flood tide into the Bay of Fundy.
Tesla Drives Costs Down
Is there anything truly remarkable about the Tesla Powerwall? Yes, there absolutely is. Based on the asking price for the Powerwall, Tesla has managed to get the cost of its batteries down to $250 per kilowatt-hour, something the “experts” claimed couldn’t happen before 2020. That gives Tesla a sizable marketing advantage over other battery companies and that’s before the GigaFactory starts production. Once that comes online, battery prices will undoubtedly fall even more. Musk’s faith in economies of scale seems to be paying off.
What’s Ahead For Tesla?
The truth is that Tesla is really not in the “off the grid” home battery market right now, although there is talk about offering batteries to residents of Hawaii, where electricity costs triple what it does on the mainland. Tesla really has its sights set on commercial and utility scale products. Utility companies often charge commercial and industrial customers their highest rates.
Business and industry can now charge their Tesla PowerPacks at night when rates are low. Or they can use solar panels to charge them during the day. Either way, they avoid buying electricity from utility companies at peak demand rates.
A battle is shaping up between energy makers and energy storage providers. The outcome will be nothing less than an upheaval in the way electricity is made and distributed. Battery storage is disruptive technology and there is no one who is more of a champion of disruptive technology than Elon Musk.
In 10 years, residential battery storage systems will be as common as stoves and refrigerators. No home will be without one. SolarCity’s Bass suggests that’s when the Tesla Powerwall will begin to make economic sense. Microgrids that soak up energy from the sun to charge grid scale batteries will be everywhere. Utility companies as we know them will become marginal players. The Rocky Mountain Institute predicts that demand for electricity from traditional utility companies will decline by 50% in the next 10 years.
As the market for electricity changes, there will be winners and losers. There is no question Elon Musk plans on being one of the winners.
Source: Bloomberg News
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
Tesla Energy has introduced the Powerwall Lease in conjunction with Tesla Electric, making the service available in Texas. This new option delivers whole-home backup power using two Powerwall units for a net monthly cost of $35 after credits, accompanied by a low fixed electricity rate.
Under the lease terms, customers pay a one-time order fee of $100. The base lease payment for the two Powerwalls is approximately $122 per month during the first year, subject to a 3 percent annual escalator thereafter. Enrollment in a qualifying Tesla Electric Backup plan or Virtual Power Plant plan provides an $87 monthly credit.
Powerwall Lease is now available with Tesla Electric in Texas
Whole-home backup for $35/month, with a low fixed electricity rate
– Two Powerwalls, $0 installation
– Storm Watch outage protection
– One app to manage it all pic.twitter.com/oTzqc6K3aF— Tesla Energy (@teslaenergy) August 13, 2026
This credit lowers the effective cost to roughly $35 per month plus applicable tax.
Installation of the standard system carries no additional charge. The package features Storm Watch for outage protection and allows complete management through a single Tesla application. The system supplies continuous whole-home backup capability.
The Powerwall system enables households to maintain electricity during severe storms that disrupt the utility grid. When outages occur, the batteries automatically provide seamless backup power to the home.
Tesla announces 100k Powerwalls are participating in Virtual Power Plants
Tesla Storm Watch monitors weather forecasts and ensures the units are fully charged ahead of anticipated severe weather events so that power remains available throughout the disruption, keeping lights, refrigeration, and other essential systems operating without interruption.
Availability is restricted to select Texas locations where retail electric choice exists. Participants must lease exactly two Powerwall units and maintain continuous enrollment with Tesla Electric. Solar panels cannot be included under this particular lease arrangement.
The monthly credit activates automatically once the system is installed, receives permission to operate, and enrollment is confirmed. To retain the credit, customers are required to stay enrolled in Tesla Electric and fulfill all program conditions.
Nonstandard installations that involve electrical upgrades or special permitting may lead to extra expenses and might impact eligibility for the credit, so be sure to check with either your installer or Tesla to ensure you will still qualify.
Elon Musk
Inside Tesla’s secretive $10 Billion “Project Crystal Sun” filing
Tesla filed for a $10.1 billion Fort Bend solar factory, but the site isn’t confirmed.
Tesla has filed paperwork in Texas for a second massive manufacturing project in the same week it locked down its chip fabrication site, this time for a $10.1 billion solar cell plant in Fort Bend County. The filing, submitted July 22 under the state’s Jobs, Energy, Technology and Innovation Act and first surfaced by Sawyer Merritt on X, lists an internal project name of “Project Crystal Sun” and targets a site off FM 762 and FM 1994 near Richmond, about 40 minutes outside Houston.
Tesla is planning to build a $10.1 billion vertically integrated solar cell manufacturing facility in Fort Bend County, Texas, about 40 minutes from Houston, according to a new public application filing.
Tesla is aiming to start construction this year and finish in 2028, with… pic.twitter.com/f3HIK5HGST
— Sawyer Merritt (@SawyerMerritt) August 7, 2026
The application, prepared by Kroll Tax Services on Tesla’s behalf, spans five parcels totaling roughly 3,000 acres within the Lamar Consolidated Independent School District. Tesla wants a 10 year property tax limitation in exchange for the investment, split as $1.5 billion in real property and $8.6 billion in equipment and personal property. The company projects 9,712 permanent jobs once the plant reaches full operation, with 1,147 peak construction jobs during a build window running from this year through 2028 and commercial operations targeted for the first quarter of 2029.
Tesla is not fully committed to Fort Bend County yet. The filing states the company is weighing the site against an unnamed out of state alternative, and frames the tax abatement as what would make Texas competitive against that option. If the district and county decline the incentive, Tesla says it may build elsewhere.
Tesla Megapack Megafactory in Texas advances with major property sale
The plant would handle the full solar cell production chain in one facility, according to the filing, covering wafer and ingot manufacturing, coating, metallization and printing lines, cell testing, automated material handling and cleanroom infrastructure. That scope points to Tesla vertically integrating a part of its supply chain it currently sources largely from overseas partners, mirroring the approach behind its expanding Megapack production in Brookshire, Texas, where Tesla has already built out two buildings for its grid battery business.
The timing lines up closely with Tesla and SpaceX’s other big Texas commitment this month. SpaceX confirmed its Terafab chip factory would land in Grimes County days before this filing surfaced, with construction on that $16.8 billion project starting almost immediately after local officials met with residents. Terafab is meant to produce the AI chips running Tesla’s Optimus robots and Full Self-Driving software, while a solar cell plant would feed a different part of the business, the panels and storage systems Tesla sells to homeowners, businesses and utilities, and increasingly needs to power its own data centers.
Musk has talked about building domestic solar manufacturing capacity before, tying it to the amount of power Tesla’s AI ambitions will require.
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