Energy
Bloomberg Says Tesla Powerwall Doesn’t Make Sense
Bloomberg News says the Tesla Powerwall doesn’t make sense. So why have 38,000 folks signed up to own or lease one when deliveries won’t start for 6 months?

Bloomberg News questions whether the Tesla Powerwall — introduced to great fanfare on April 30 — makes economic sense. Their answer? It doesn’t — at least not now. Here’s why.
The Powerwall comes in two versions — a 7 kWh (kilowatt-hour) model and a 10 kWh unit. The smaller battery is design specifically for daily use. The larger battery is strictly a backup power supply.
SolarCity, Tesla’s sister company, has decided not to offer the 7 kWh battery with its rooftop solar systems. That battery “doesn’t really make financial sense,” SolarCity spokesman Jonathan Bass tells Bloomberg. That’s because customers can make money selling their excess solar power back to the grid during the day when rates are high rather than using it to charge up a battery.
Of course, the economics will vary considerably across the country. Not all states require utilities to accept electricity from home solar systems and each electric company has its own rate structure.
SolarCity Offers Larger Powerwall
SolarCity says it will only offer the 10 kWh battery to new rooftop solar customers. “Our residential offering is battery backup,” Bass said in an e-mail. Unlike the smaller unit, which is intended for daily use, the 10 kWh battery is designed for no more than 50 discharge cycles a year. Homeowners can buy it outright for $7,140, including an inverter and installation, or lease it for $15 a month for 9 years with an upfront payment of $5,000.
The 10 kWh battery is rated at 2 kilowatts of continuous power. Does that sound like a lot? It’s not. That’s only enough to run a hair dryer or 2 small window air conditioners for about 5 hours. To provide enough electricity to power a typical home would take eight Powerwall units working together. According to Bloomberg, that would cost $45,000 (if the nine year lease option is selected). There are no known discounts for multiple purchases at this time.
“It’s a luxury good—really cool to have—but I don’t see an economic argument,” said Brian Warshay, an energy and smart technologies analyst with Bloomberg New Energy Finance. Bloomberg suggests you could get the same back up capability from a $3,700 generator available at Home Depot.
Demand Is “Crazy”
The Powerwall that has captured the public’s imagination has a long way to go before it makes economic sense for most people. Even in Germany, where solar power is abundant and electricity prices are high, the economics of an average home with rooftop solar “are not significantly enhanced by including the Tesla battery,” according to an analysis by Bloomberg New Energy Finance.
None of this has dampened the enthusiasm of prospective Powerwall users. Since Elon Musk’s announcement last week, the company has received inquiries from 38,000 people. Demand is so strong, Tesla is considering using its GigaFactory exclusively for residential and commercial storage batteries instead of batteries for its automobiles. There are even rumors it plans to expand the GigaFactory, which isn’t even built yet. Musk says demand has been “crazy off the hook.” He acknowledges that the Powerwall is more expensive than grid power, but says, “that doesn’t mean people won’t buy it.”
If the numbers don’t add up, why would people be in such a frenzy to get a Powerwall of their very own? SolarCity’s Bass says, “There’s a tremendous amount of interest in backup power that’s odorless, not noisy and completely clean.” But its more than that. Some observers call it “The Prius Effect”. Once you think someone else has something new and sexy, you want one for yourself. It’s just human nature.
Elon Musk is a master at creating buzz and then leveraging it. Everywhere you look this week, there are news stories about the Powerwall and what a huge leap forward it is. If all the people who signed up after last week’s announcement follow through, all those new orders will amount to $800 million in new business for the company. The orders are continuing to pour in like a flood tide into the Bay of Fundy.
Tesla Drives Costs Down
Is there anything truly remarkable about the Tesla Powerwall? Yes, there absolutely is. Based on the asking price for the Powerwall, Tesla has managed to get the cost of its batteries down to $250 per kilowatt-hour, something the “experts” claimed couldn’t happen before 2020. That gives Tesla a sizable marketing advantage over other battery companies and that’s before the GigaFactory starts production. Once that comes online, battery prices will undoubtedly fall even more. Musk’s faith in economies of scale seems to be paying off.
What’s Ahead For Tesla?
The truth is that Tesla is really not in the “off the grid” home battery market right now, although there is talk about offering batteries to residents of Hawaii, where electricity costs triple what it does on the mainland. Tesla really has its sights set on commercial and utility scale products. Utility companies often charge commercial and industrial customers their highest rates.
Business and industry can now charge their Tesla PowerPacks at night when rates are low. Or they can use solar panels to charge them during the day. Either way, they avoid buying electricity from utility companies at peak demand rates.
A battle is shaping up between energy makers and energy storage providers. The outcome will be nothing less than an upheaval in the way electricity is made and distributed. Battery storage is disruptive technology and there is no one who is more of a champion of disruptive technology than Elon Musk.
In 10 years, residential battery storage systems will be as common as stoves and refrigerators. No home will be without one. SolarCity’s Bass suggests that’s when the Tesla Powerwall will begin to make economic sense. Microgrids that soak up energy from the sun to charge grid scale batteries will be everywhere. Utility companies as we know them will become marginal players. The Rocky Mountain Institute predicts that demand for electricity from traditional utility companies will decline by 50% in the next 10 years.
As the market for electricity changes, there will be winners and losers. There is no question Elon Musk plans on being one of the winners.
Source: Bloomberg News
Energy
Tesla recalls Powerwall 2 units in Australia

Tesla will recall Powerwall 2 units in Australia after a handful of property owners reported fires that caused “minor property damage.” The fires were attributed to cells used by Tesla in the Powerwall 2.
Tesla Powerwall is a battery storage unit that retains energy from solar panels and is used by homeowners and businesses to maintain power in the event of an outage. It also helps alleviate the need to rely on the grid, which can help stabilize power locally.
Powerwall owners can also enroll in the Virtual Power Plant (VPP) program, which allows them to sell energy back to the grid, helping to reduce energy bills. Tesla revealed last year that over 100,000 Powerwalls were participating in the program.
Tesla announces 100k Powerwalls are participating in Virtual Power Plants
The Australia Competition and Consumer Commission said in a filing that it received several reports from owners of fires that led to minor damage. The Australian government agency did not disclose the number of units impacted by the recall.
The issue is related to the cells, which Tesla sources from a third-party company.
Anyone whose Powerwall 2 unit is impacted by the recall will be notified through the Tesla app, the company said.
Energy
Tesla’s new Megablock system can power 400,000 homes in under a month
Tesla also unveiled the Megapack 3, the latest iteration of its flagship utility scale battery.

Tesla has unveiled the Megablock and Megapack 3, the latest additions to its industrial-scale battery storage solution lineup.
The products highlight Tesla Energy’s growing role in the company, as well as the division’s growing efforts to provide sustainable energy solutions for industrial-scale applications.
Megablock targets speed and scale
During the “Las Megas” event in Las Vegas, Tesla launched Megablock, a pre-engineered medium-voltage block designed to integrate Megapack 3 units in a plug-and-play system. Capable of 20 MWh AC with a 25-year life cycle and more than 10,000 cycles, the Megablock could achieve 91% round-trip efficiency at medium voltage, inclusive of auxiliary loads.
Tesla emphasized that Megablock can be installed 23% faster with up to 40% lower construction costs. The platform eliminates above-ground cabling through a new flexible busbar assembly and delivers site-level density of 248 MWh per acre. With Megablock, Tesla is also aiming to commission 1 GWh in just 20 business days, or enough to power 400,000 homes in less than a month.
“With Megablock, we are targeting to commission 1 GWh in 20 business days, which is the equivalent of bringing power to 400,000 homes in less than a month. It’s crazy. How are we planning to do that? Like most things at Tesla, we are ruthlessly attacking every opportunity to save our customers time, simplify the process, remove steps, (and) automate as much as we can,” the company said.
Megapack 3 is all about simplicity
The Megapack 3 is Tesla’s next-generation utility battery, designed with a simplified architecture that cuts 78% of connections compared to the previous version. Its thermal bay is drastically simplified, and it uses a Model Y heat pump on steroids. The battery weighs about 86,000 pounds and holds 5 MWh of usable AC energy. Tesla engineers incorporated a larger battery module and a new 2.8-liter LFP cell co-developed with the company’s cell team.
The Megapack 3 is designed for serviceability, and it features easier front access and no roof penetrations. About 75% of Megapack 3’s total mass is battery cells, with individual modules weighing as much as a Cybertruck. It’s also tough, with an ambient operating temperature range from -40C to 60C. This should allow the Megapack 3 to operate optimally from the coldest to the hottest regions on the planet.
Production is set to begin at Tesla’s Houston Megafactory in late 2026, with planned capacity of 50 GWh per year. Additional supply will come from Tesla’s 7 GWh LFP facility in Nevada, which is expected to open in 2025, as well as with third-party partners.
Energy
Tesla Energy is the world’s top global battery storage system provider again
Tesla Energy captured 15% of the battery storage segment’s global market share in 2024.

Tesla Energy held its top position in the global battery energy storage system (BESS) integrator market for the second consecutive year, capturing 15% of global market share in 2024, as per Wood Mackenzie’s latest rankings.
Tesla Energy’s lead, however, is shrinking, as Chinese competitors like Sungrow are steadily increasing their global footprint, particularly in European markets.
Tesla Energy dominates in North America, but its lead is narrowing globally
Tesla Energy retained its leadership in the North American market with a commanding 39% share in 2024. Sungrow, though still ranked second in the region, saw its share drop from 17% to 10%. Powin took third place, even if the company itself filed for bankruptcy earlier this year, as noted in a Solar Power World report.
On the global stage, Tesla Energy’s lead over Sungrow shrank from four points in 2023 to just one in 2024, indicating intensifying competition. Chinese firm CRRC came in third worldwide with an 8% share.
Wood Mackenzie ranked vendors based on MWh shipments with recognized revenue in 2024. According to analyst Kevin Shang, “Competition among established BESS integrators remains incredibly intense. Seven of the top 10 vendors last year struggled to expand their market share, remaining either unchanged or declining.”

Chinese integrators surge in Europe, falter in U.S.
China’s influence on the BESS market continues to grow, with seven of the global top 10 BESS integrators now headquartered in the country. Chinese companies saw a 67% year-over-year increase in European market share, and four of the top 10 BESS vendors in Europe are now based in China. In contrast, Chinese companies’ market share in North America dropped more than 30%, from 23% to 16% amid Tesla Energy’s momentum and the Trump administration’s policies.
Wood Mackenzie noted that success in the global BESS space will hinge on companies’ ability to adapt to divergent regulations and geopolitical headwinds. “The global BESS integrator landscape is becoming increasingly complex, with regional trade policies and geopolitical tensions reshaping competitive dynamics,” Shang noted, pointing to Tesla’s maintained lead and the rapid ascent of Chinese rivals as signs of a shifting industry balance.
“While Tesla maintains its global leadership, the rapid rise of Chinese integrators in Europe and their dominance in emerging markets like the Middle East signals a fundamental shift in the industry. Success will increasingly depend on companies’ ability to navigate diverse regulatory environments, adapt to local market requirements, and maintain competitive cost structures across multiple regions,” the analyst added.
-
Elon Musk2 weeks ago
Tesla’s next-gen Optimus prototype with Grok revealed
-
News2 weeks ago
Tesla launches new Supercharger program that business owners will love
-
Elon Musk2 weeks ago
Tesla Board takes firm stance on Elon Musk’s political involvement in pay package proxy
-
News2 weeks ago
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
-
News2 weeks ago
Tesla explains why Robotaxis now have safety monitors in the driver’s seat
-
News2 weeks ago
Tesla is already giving Robotaxi privileges hours after opening public app
-
Elon Musk2 weeks ago
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
-
Elon Musk2 weeks ago
Elon Musk is setting high expectations for Tesla AI5 and AI6 chips