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Boeing, NASA attempt Starliner landing after missing intended orbit

Artist rendering of the Boeing CST-100 Starliner capsule in orbit. Image credit: Boeing

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During the early morning hours of Friday, December 20th, at Space Launch Complex – 41 at Cape Canaveral Air Force Station United Launch Alliance successfully launched a uniquely configured, rated for human spaceflight Atlas V rocket topped with the Boeing Starliner crew capsule to complete its inaugural Orbital Flight Test to the International Space Station (ISS).

However, following the stunning sunrise launch and successful spacecraft separation, Starliner experienced an anomaly with an automated mission event timer which hindered a crucial orbital insertion burn from being completed.

A long-exposure of Starliner’s Atlas V launch debut. (Richard Angle)

The missed burn and the resulting domino effect of consequences cut Starliner’s journey short. In a joint media teleconference held Saturday, December 21st including NASA Administrator Jim Bridenstine, Boeing senior vice president of Space and Launch Jim Chilton, and deputy manager of NASA Commercial Crew Steve Stich, it was confirmed that just 48 hours following launch Starliner is expected conclude the test flight and return for a controlled landing at White Sands Missile Range in New Mexico.

Initially, Starliner was expected to spend approximately 8 days docked on orbit with the ISS for a return journey tentatively scheduled to occur on December 28th. The lack of orbital insertion and consequential overuse of fuel consumed by smaller incremental burns performed throughout the day on Friday to place Starliner in a safe orbit all but guaranteed that the spacecraft would miss its opportunity to rendezvous and autonomously dock with the ISS, a pivotal objective of the orbital test flight. A fact that was later confirmed on Twitter by Bridenstine.

https://twitter.com/JimBridenstine/status/1208021843388633090

During the teleconference, Starliner was described as a healthy spacecraft that had in fact achieved circular safe orbit approximately 250km above sea level, lower than would have been achieved had the initial burn occurred as planned. As docking with the ISS was completely out of reach and Starliner remained under tight constraints of how long it could maintain free orbital flight, Boeing and NASA teams jointly decided to bring Starliner home as soon as possible.

While Starliner remained on orbit Friday and Saturday, flight controllers completed many OFT mission objectives. A number of the achievements were outlined in a statement posted to Boeing’s Starliner updates webpage.

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A statement posted to Boeing’s Starliner update webpage outlines mission objective achievements made while on orbit. (Boeing)

“Entry, descent, and landing is not for the faint of heart.” – Jim Chilton

While many OFT mission objectives were successfully met during the dramatically cut short mission the entire goal of Starliner still remains. After all, Starliner is designed to ferry human astronauts safely to and from the ISS. A huge part of that is re-entering the Earth’s atmosphere and landing under survivable conditions.

Enough of Starliner’s fuel was preserved to afford multiple opportunities to safely land. Two opportunities to land at the planned site of White Sands Space Harbor on the White Sands Missile Range in New Mexico. This location may sound familiar as it is the same location where a different Starliner test capsule recently completed a pad abort test.

https://twitter.com/JimBridenstine/status/1208458224397115392

NASA and Boeing teams are targeting a landing attempt on Sunday 7:57 am EST (1257 GMT). Should it be needed a backup landing attempt at 3:48 pm EST (848 GMT) in the same location is also available. An anthropomorphic test dummy dressed in Boeing’s recognizable blue spacesuit inside the capsule nicknamed “Rosie the Rocketeer” is wired up with sensors to collect data reflecting the conditions a human astronaut would experience during descent.

An anthropometric test device, called Rosie, is in view inside Boeing’s CST-100 Starliner spacecraft. Rosie will fly aboard Starliner on the company’s Orbital Flight Test, an inaugural flight to the International Space Station as part of NASA’s Commercial Crew Program. (Boeing/NASA)

NASA will livestream the landing attempt and recovery efforts on NASATV beginning at 5:45 am EST (1045 GMT).

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

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Elon Musk

Tesla’s advertising strategy takes a drastic turn, but some are questioning it

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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Elon Musk

Tesla mulls revamping $25k car, strange report claims

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Credit: Tine Rusc

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.

It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.

However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.

People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”

Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”

This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.

However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.

When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.

The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.

It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.

He said during the Q3 2024 Earnings Call:

“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”

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