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Elon Musk’s Boring Co. takes aim at fighting LA traffic
The Boring Company’s test tunnel that adjoins SpaceX and Tesla’s Design Center in Hawthorne, CA is really starting to take shape. Serial tech entrepreneur Elon Musk posted an image on Saturday that shows a long run of track, pipes and reinforcement inside a tunnel. In addition to providing a first look at a 500 feet stretch of The Boring Company’s test tunnel, Musk also revealed plans for the company’s first route that’s expected to begin from LAX airport and run parallel to major Los Angeles corridor, Interstate 405, and north to U.S. Route 101.
It doesn’t come as much of a surprise that Musk would choose this section as the company’s first project. After all, his dealing with constant soul-crushing traffic along a path of travel that’s a consistent winner of “America’s worst freeways” was the genesis for The Boring Company.
“First route will go roughly parallel to the 405 from LAX to 101, with on/offramps every mile or so. It will work like a fast freeway, where electric skates carrying vehicles and people on pods on the main artery travel at up to 150mph, and the skates switch to side tunnels to exit and enter.” says Musk.
Vehicles entering and exiting the tunnels would be helped by a car elevator, something Musk first demonstrated in July after posting a video of a Tesla Model S being lowered into the tunnel entrance. The use of side tunnels for exit and entry will allow the main tunnel to keep a consistent, high speed flow of traffic and make travel more efficient. It’s a key differentiator from traditional subway systems that often experience frequent stop-and-go travel. “There is a big difference compared to subways that stop at every stop, whether you’re getting off or not.” said Musk after sharing an image of the test tunnel.
Picture of The Boring Company LA tunnel taken yesterday pic.twitter.com/TfdVKyXFsJ
— Elon Musk (@elonmusk) October 28, 2017
In addition to the tunnel project taking place in Los Angeles, The Boring Company has recently been given permission by Maryland officials to dig a 10.1-mile tunnel beneath state-owned land that looks to connect Baltimore with Washington, DC. “Incredibly excited to announce our administration’s support for The Boring Company to bring rapid electric transportation technology to Maryland, connecting Baltimore City and Washington D.C.” said Maryland Governor Larry Hogan on October 19 in a Facebook post.
The Boring Company tunneling machine spotted in front of SpaceX in April 2017
As The Boring Company continues to build its 2-mile test tunnel that’s located a stone’s throw away from LAX, it’s expected that the team will also continue to learn techniques that will allow them to maximize efficiencies with tunnel digging and moving earth. Musk revealed at TED 2017, in a sit-down with head curator Chris Anderson, that The Boring Company plans to cut tunnel diameter by 50% for passenger vehicles and reduce the cross sectional area of tunnels by a factor of four. Building a smaller tunnel that’s just large enough for a vehicle will cut 75% of the time associated with digging and introduce a significant cost reduction.
Unlike traditional tunnel boring machines that dig slowly and incrementally, as it stops so that a team can build tunnel reinforcements, Musk’s GoDot digger looks to install tunnel walls continuously. Being able to build reinforcements into a tunnel while it’s being dug eliminates the need to pause operations, thus speeding up the entire process.
Though Musk’s vision to build a high speed underground transportation system in major cities might face opposition from local regulators at first, visibility of progress being made by The Boring Company in Los Angeles and beyond, and ultimately the cost savings involved with such projects will lead to the eureka moment for government officials worldwide.
Why wait nine years on a $1.5 billion “beach shuttle” when you can do it in less than half the time and at a fraction of the cost? Eureka.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
