News
Elon Musk’s Boring Co. takes aim at fighting LA traffic
The Boring Company’s test tunnel that adjoins SpaceX and Tesla’s Design Center in Hawthorne, CA is really starting to take shape. Serial tech entrepreneur Elon Musk posted an image on Saturday that shows a long run of track, pipes and reinforcement inside a tunnel. In addition to providing a first look at a 500 feet stretch of The Boring Company’s test tunnel, Musk also revealed plans for the company’s first route that’s expected to begin from LAX airport and run parallel to major Los Angeles corridor, Interstate 405, and north to U.S. Route 101.
It doesn’t come as much of a surprise that Musk would choose this section as the company’s first project. After all, his dealing with constant soul-crushing traffic along a path of travel that’s a consistent winner of “America’s worst freeways” was the genesis for The Boring Company.
“First route will go roughly parallel to the 405 from LAX to 101, with on/offramps every mile or so. It will work like a fast freeway, where electric skates carrying vehicles and people on pods on the main artery travel at up to 150mph, and the skates switch to side tunnels to exit and enter.” says Musk.
Vehicles entering and exiting the tunnels would be helped by a car elevator, something Musk first demonstrated in July after posting a video of a Tesla Model S being lowered into the tunnel entrance. The use of side tunnels for exit and entry will allow the main tunnel to keep a consistent, high speed flow of traffic and make travel more efficient. It’s a key differentiator from traditional subway systems that often experience frequent stop-and-go travel. “There is a big difference compared to subways that stop at every stop, whether you’re getting off or not.” said Musk after sharing an image of the test tunnel.
Picture of The Boring Company LA tunnel taken yesterday pic.twitter.com/TfdVKyXFsJ
— Elon Musk (@elonmusk) October 28, 2017
In addition to the tunnel project taking place in Los Angeles, The Boring Company has recently been given permission by Maryland officials to dig a 10.1-mile tunnel beneath state-owned land that looks to connect Baltimore with Washington, DC. “Incredibly excited to announce our administration’s support for The Boring Company to bring rapid electric transportation technology to Maryland, connecting Baltimore City and Washington D.C.” said Maryland Governor Larry Hogan on October 19 in a Facebook post.
The Boring Company tunneling machine spotted in front of SpaceX in April 2017
As The Boring Company continues to build its 2-mile test tunnel that’s located a stone’s throw away from LAX, it’s expected that the team will also continue to learn techniques that will allow them to maximize efficiencies with tunnel digging and moving earth. Musk revealed at TED 2017, in a sit-down with head curator Chris Anderson, that The Boring Company plans to cut tunnel diameter by 50% for passenger vehicles and reduce the cross sectional area of tunnels by a factor of four. Building a smaller tunnel that’s just large enough for a vehicle will cut 75% of the time associated with digging and introduce a significant cost reduction.
Unlike traditional tunnel boring machines that dig slowly and incrementally, as it stops so that a team can build tunnel reinforcements, Musk’s GoDot digger looks to install tunnel walls continuously. Being able to build reinforcements into a tunnel while it’s being dug eliminates the need to pause operations, thus speeding up the entire process.
Though Musk’s vision to build a high speed underground transportation system in major cities might face opposition from local regulators at first, visibility of progress being made by The Boring Company in Los Angeles and beyond, and ultimately the cost savings involved with such projects will lead to the eureka moment for government officials worldwide.
Why wait nine years on a $1.5 billion “beach shuttle” when you can do it in less than half the time and at a fraction of the cost? Eureka.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
