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Elon Musk’s Boring Co. takes aim at fighting LA traffic
The Boring Company’s test tunnel that adjoins SpaceX and Tesla’s Design Center in Hawthorne, CA is really starting to take shape. Serial tech entrepreneur Elon Musk posted an image on Saturday that shows a long run of track, pipes and reinforcement inside a tunnel. In addition to providing a first look at a 500 feet stretch of The Boring Company’s test tunnel, Musk also revealed plans for the company’s first route that’s expected to begin from LAX airport and run parallel to major Los Angeles corridor, Interstate 405, and north to U.S. Route 101.
It doesn’t come as much of a surprise that Musk would choose this section as the company’s first project. After all, his dealing with constant soul-crushing traffic along a path of travel that’s a consistent winner of “America’s worst freeways” was the genesis for The Boring Company.
“First route will go roughly parallel to the 405 from LAX to 101, with on/offramps every mile or so. It will work like a fast freeway, where electric skates carrying vehicles and people on pods on the main artery travel at up to 150mph, and the skates switch to side tunnels to exit and enter.” says Musk.
Vehicles entering and exiting the tunnels would be helped by a car elevator, something Musk first demonstrated in July after posting a video of a Tesla Model S being lowered into the tunnel entrance. The use of side tunnels for exit and entry will allow the main tunnel to keep a consistent, high speed flow of traffic and make travel more efficient. It’s a key differentiator from traditional subway systems that often experience frequent stop-and-go travel. “There is a big difference compared to subways that stop at every stop, whether you’re getting off or not.” said Musk after sharing an image of the test tunnel.
Picture of The Boring Company LA tunnel taken yesterday pic.twitter.com/TfdVKyXFsJ
— Elon Musk (@elonmusk) October 28, 2017
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In addition to the tunnel project taking place in Los Angeles, The Boring Company has recently been given permission by Maryland officials to dig a 10.1-mile tunnel beneath state-owned land that looks to connect Baltimore with Washington, DC. “Incredibly excited to announce our administration’s support for The Boring Company to bring rapid electric transportation technology to Maryland, connecting Baltimore City and Washington D.C.” said Maryland Governor Larry Hogan on October 19 in a Facebook post.
The Boring Company tunneling machine spotted in front of SpaceX in April 2017
As The Boring Company continues to build its 2-mile test tunnel that’s located a stone’s throw away from LAX, it’s expected that the team will also continue to learn techniques that will allow them to maximize efficiencies with tunnel digging and moving earth. Musk revealed at TED 2017, in a sit-down with head curator Chris Anderson, that The Boring Company plans to cut tunnel diameter by 50% for passenger vehicles and reduce the cross sectional area of tunnels by a factor of four. Building a smaller tunnel that’s just large enough for a vehicle will cut 75% of the time associated with digging and introduce a significant cost reduction.
Unlike traditional tunnel boring machines that dig slowly and incrementally, as it stops so that a team can build tunnel reinforcements, Musk’s GoDot digger looks to install tunnel walls continuously. Being able to build reinforcements into a tunnel while it’s being dug eliminates the need to pause operations, thus speeding up the entire process.
Though Musk’s vision to build a high speed underground transportation system in major cities might face opposition from local regulators at first, visibility of progress being made by The Boring Company in Los Angeles and beyond, and ultimately the cost savings involved with such projects will lead to the eureka moment for government officials worldwide.
Why wait nine years on a $1.5 billion “beach shuttle” when you can do it in less than half the time and at a fraction of the cost? Eureka.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
