BYD and other Chinese automakers have studied the European auto market for years. Now, it’s time to put their knowledge to the test and go all-in on the European auto market.
BYD’s strategy to take over Europe was recently revealed in a report by Reuters. The publication also shared details about how other Chinese automakers are entering the European market and their plans to beat top-selling brands like Tesla and Volkswagen in the EU’s local electric vehicle (EVs) market.
Below are the strategies BYD and Chinese automakers are implementing to deploy their vehicles in Europe.
- Understand European car consumers and their needs
- Improved marketing to increase brand awareness
- Expand dealership networks
- Build an extensive after-sales care service network, including improved service-and-repair operations.
- Protect resale values
The roads are buzzing with SUPER DM technology. The BYD SEAL U DM-i combines a range of more than 1000km with an attention to detail in every inch of its interior. It's the perfect synthesis of comfort and adventure.#BYD #BuildYourDreams #BYDSEALUDMi pic.twitter.com/gSNGtLzQV4— BYD Europe (@BYD_Europe) May 22, 2024
China Cars with Europeans in Mind
BYD and Chinese automakers have learned that adapting and importing cars from China to Europe is not enough. They have studied European car owners to understand the details they look for when purchasing a vehicle. As a result, some Chinese car brands have started designing cars from scratch for European buyers.
For instance, Chinese automakers have learned that safety ratings are important to European car owners, so they have improved their vehicles with safety as a priority.
“In China, the purchase price is important. But for European consumers, it’s not just price, but total cost of ownership, including maintenance, service, and residual values,” commented Bo Yu, JATO Dynamics’ Greater China Country Manager.
China-based car manufacturers are also strengthening and expanding repair-and-service operations to enhance after-sales care in Europe. Plus, they have started understanding the importance of resale values for European car owners.
“There are hard rules on issues like safety and that are clear, and then there are soft rules that aren’t written down. The Chinese are very eager to learn the soft rules,” said Ben Townsend, Head of Automotive at Thatcham.
Chinese Automakers’ Biggest Advantage
Electric vehicles have offered brands—both old and new—a chance to grow and expand in the transitioning auto market worldwide. Many automakers have not been phased by the EV market’s slowdown and are charging ahead in electric vehicle development. As such, EVs have become a good entry into the European market for China-based automakers.
Electric vehicles offer Chinese automakers one significant advantage in the global auto market: affordable prices.
China has also started to promote and grow its new energy vehicle (NEV) market, which includes battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The Chinese government financially supports local car companies through subsidies and its ever-expanding EV supply chain. China is ahead regarding battery-minerals mining, a critical part of the EV supply chain that affects costs.
The local government’s support has resulted in decreased EV prices, like the BYD Seagull, which is under $10,000 in China. The United States has tried to combat against Chinese EVs’ affordable prices by increasing import tariffs by 100%. Europe is expected to raise import tariffs for Chinese EV imports as well. However, the EU’s import tariffs might not be enough to dissuade consumers from affordable EV prices.
The BYD Seagull, for example, is expected to start below $20,000 in Europe even after EU tariffs. Volkswagen, one of Europe’s top car brands, doesn’t expect to launch an EV below €20,000 ($21,631) until 2027.
Equipped with a Europe-focused affordable EV, Chinese automakers have one more obstacle to tackle: brand awareness. BYD is already working on spreading its brand in Europe by participating in and funding local sporting events, like the Europe 2024 soccer championship. It is also working closely with local dealerships.
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News
Tesla China rolls out Model Y L V2L adapter, and it’s free for early owners
Tesla China announced the rollout of the Model Y L’s AC external power adapter on social media platforms such as Weibo.
Tesla China has released a useful new accessory for the Model Y L, and it is free for some owners. With the accessory, the Model Y L effectively becomes a giant power bank that owners can use to power appliances when they are camping, or if their homes are hit by a power outage.
Tesla Model Y L V2L adapter
Tesla China announced the rollout of the Model Y L’s AC external power adapter on social media platforms such as Weibo. As per the product’s advertisement, the Model Y L could provide up to 2,200W of power with its adapter, allowing it to support numerous appliances on the go. Of course, but could also be used to charge devices during power outages.
Tesla China notes that the adapter’s current is 220V, and it also features an IP44 protection grade. Tesla notes that the adapter could operate at temperatures between -30℃ ~ +50℃. The Model Y L’s V2L functionality would not work if the vehicle’s battery is less than 10%, however.
Tesla China’s official shop is selling its AC external power adapter for a reasonable price. The product could be purchased for RMB599, which is equivalent to $85. That’s a great price for an accessory that could make car camping sessions several times more convenient.
Free for early Model Y L owners
While the Model Y L’s AC external power adapter is priced reasonably at the Tesla China shop, the accessory is available for free for early owners of the extended wheelbase six-seat all-electric crossover. This was highlighted in a message that Tesla China reportedly sent to owners of the vehicle.
“Your Tesla account is eligible for a free Model Y L dedicated AC external power adapter. Please log in to the online store to add the adapter to your cart. Once the system verifies it correctly, the price will automatically change to 0 yuan before placing the order. We will send it to you via express delivery subsequently.
“This free qualification is only for the first owner of the Model YL who did not receive an AC external power adapter at pickup, valid until February 28, 2026. Failure to place an order upon expiration will be considered as a waiver of eligibility. If there is a temporary shortage of goods, please be patient and we will reschedule the replenishment by the end of January 2026,” Tesla China wrote.
News
Tesla Cybertruck and Model 3 program manager steps down
The now-former executive played a central role in several of Tesla’s key milestones.
Siddhant Awasthi, Tesla’s Program Manager for the Cybertruck and Model 3, has announced his departure after eight years with the company. Starting as an intern, Awasthi played a central role in several of Tesla’s key milestones, from the ramp-up of the Model 3 and Giga Shanghai to the launch of the long-awaited Cybertruck.
From intern to program leader
In a social media post, Awasthi described leaving Tesla as “one of the hardest decisions” of his life. He credited CEO Elon Musk, Tesla’s leadership team, and his colleagues for helping turn ambitious ideas into tangible vehicles. During his tenure, Awasthi contributed to Tesla’s global expansion and the evolution of its vehicle electronics and wireless systems, culminating in the Cybertruck’s long-anticipated rollout in late 2023.
He noted the intensity and innovation of his Tesla years, calling the experience “a thrilling journey” that shaped his career before the age of 30. “It’s been an absolute privilege,” he wrote, adding that working with “rockstar colleagues” made even the most demanding days worthwhile.
Tesla’s leadership transitions
Awasthi’s departure comes as Tesla continues to scale global operations and prepare for major product updates, including next-gen vehicle platforms and software-driven improvements. Despite stepping away, Awasthi voiced confidence in Tesla’s future. “I’m confident Tesla will nail its next big mission,” he said, highlighting his belief in the company’s capacity to deliver breakthrough products and improve safety for drivers worldwide.
“This decision wasn’t easy, especially with so much exciting growth on the horizon. Tesla vehicles are incredibly complex systems that often don’t get the credit they deserve, but I’ve witnessed firsthand how they’ve changed lives—for our customers, my friends, and my family—adding real value and, above all, improving safety. I’m confident Tesla will nail its next big mission (especially after last week), and I’m truly excited for the next chapter of my life,” the former Tesla executive wrote.
News
Tesla is launching a crazy new Rental program with cheap daily rates
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
Tesla is launching a crazy new Rental program with cheap daily rates, giving people the opportunity to borrow a vehicle in the company’s lineup with an outrageous number of perks.
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
However, there are additional perks that make it a really great deal, including Free Supercharging and Free Full Self-Driving (Supervised) for the duration of the rental.
There are no limits on mileage or charging, although the terms do not allow you to leave the state you are renting.
Tesla wrote in an email advertising the program:
“Rent a Tesla and see how it makes every errand, commute, and road trip more fun. While it’s yours, try Full Self-Driving (Supervised) and control and monitor your vehicle with the Tesla app.
Schedule your rental for three to seven days starting at $60 per day (plus taxes and fees) and charge for free at any Tesla-owned Supercharger.
Order your own Tesla within seven days of your rental to get up to a $250 credit toward your purchase.”
This is a great opportunity that will convince MANY people to make the jump.
All your concerns about switching are answered within two days. It’s easier than owning a gas car ever has been. https://t.co/QayTf6YVbw pic.twitter.com/TCHqfTRpes
— TESLARATI (@Teslarati) November 8, 2025
Tesla has long adopted the mentality that butts in seats will sell cars, and for the most part, it is a great strategy. Driving a Tesla is different from owning and driving a combustion engine vehicle; it truly feels as if you are in a car from the past when you get back in an ICE car.
This strategy could be looked at as more of a way for people to experience Tesla ownership than anything.
Although some might use it as a typical rental program that will see it be a cool way to drive without putting miles on a personal car, most will use it as the 48-hour test drive was designed for, which is a short-term way to experience EV ownership.
Tesla is only offering this program at a handful of locations currently, including San Diego and Costa Mesa, California.
Tesla China rolls out Model Y L V2L adapter, and it’s free for early owners
Tesla Cybertruck and Model 3 program manager steps down
Tesla is launching a crazy new Rental program with cheap daily rates
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