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BYD on the Shark 6 for Aussies: ‘we’re here to aggressively grow…’

(Credit: BYD)

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Chinese automaker BYD is not playing around with the launch of its hybrid Shark 6 ute in Australia. Recently, the CEO of EVDirect, David Smitherman, had a few tidbits to say about BYD in the Australian market. EVDirect is the Chinese automaker’s importer in Australia. 

“We’re not here for a holiday; we’re here to aggressively grow the market share. We know this segment is a really big segment,” said Smitherman.

The EVDirect CEO talked about BYD’s brand awareness in Australia and the Chinese company’s goals in the market. 

“I’m very passionate about the branding of this vehicle, and you’ll see BYD is very clearly displayed. This is key for our future around brand recognition—these are mobile billboards. 

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Aussies are used to particular brands in the ute segment. Aussies are quite loyal and we get that we’re new to Australia, but BYD has been around for 30 years, so we’re not new to the world,” commented Smitherman.

BYD faces similar challenges in Europe. As a relatively new arrival to the European market, BYD is heavily investing in growing its brand awareness. Earlier this year, BDY officially became the e-mobility partner of the Union of European Football Association’s (UEFA) European Football Championship 2024 (EURO 2024) to grow its brand awareness. 

BYD’s market share expansion in Australia starts with its hybrid Shark 6 pickup truck. The Chinese automaker has not yet released the BYD Shark 6’s prices Down Under. However, BYD is expected to aggressively price the Shark 6 under AUD$60,000, undercutting mid-grade 4×4 models from Ford, Toyota, and Isuzu, reported Drive

“BYD is vertically and horizontally integrated as well, with well over 70% of the content being made by BYD, so we’ve got massive cost advantages for this particular reason,” explained Smitherman.

If you have any tips, contact me at maria@teslarati.com or via X @Writer_0100110.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla Model Y outsells everything in three states, but Ford dominates

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

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Credit: Tesla

The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.

According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.

This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.

The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.

Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.

These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row

Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.

While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.

This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.

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Elon Musk

Elon Musk shares updated Starship V3 maiden launch target date

The comment was posted on Musk’s official account on social media platform X.

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Credit: SpaceX/X

SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.

The comment was posted on Musk’s official account on social media platform X.

Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.

Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.

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Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.

Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.

Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.

Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.

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“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.

Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.

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Tesla opens first public Tesla Semi Megacharger site in Los Angeles

The development was highlighted in a post on social media platform X by the official Tesla Semi account.

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Credit: Tesla

Tesla has opened its first public Tesla Semi Megacharger site in Los Angeles. The station reportedly offers up to 750 kW charging speeds and is open to Tesla Semi customers.

The development was highlighted in a post on social media platform X by the official Tesla Semi account.

Tesla Semi Megachargers

The Los Angeles site seems to be the first public Tesla Semi Megacharger that is not located at a Tesla factory. It is also the third Megacharger site currently visible on Tesla’s map.

The Megacharger system is designed specifically for the Tesla Semi and is capable of delivering extremely high charging speeds to support long-haul trucking operations. Infrastructure such as this will likely play a key role in making the Semi competitive with diesel-powered transport trucks.

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Tesla’s progress with the Semi has also drawn attention in recent days after Elon Musk biographer Ashlee Vance shared photos from inside the Tesla Semi factory near Giga Nevada. The images suggested that preparations for higher production volumes may be underway, hinting that a broader ramp of the Tesla Semi’s production indeed be approaching.

New deployment strategies

Tesla has continued expanding its broader charging network through several new strategies aimed at accelerating infrastructure deployment. One of these initiatives is the Supercharger for Business program, which allows third parties to purchase Tesla Supercharger equipment and deploy charging stations while still integrating with Tesla’s network.

The program recently marked a milestone in Alpharetta, Georgia, where the city deployed four 325 kW city-branded Superchargers near the Alpharetta Department of Public Safety on Old Milton Parkway. The chargers support the city’s Tesla Model Y police vehicles while also remaining accessible to the public.

As per a report from EVwire, the project was designed not only to support fleet charging but also to generate economic returns that could offset the city’s investment. Tesla’s Supercharger for Business program has already attracted several participants, including businesses and charging providers such as Suncoast Charging, Pie Safe bakery in Idaho, Francis Energy in Oklahoma, and Wawa convenience stores.

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