The California Department of Motor Vehicles (DMV) seems to want Tesla to advertise its Autopilot and Full Self-Driving (FSD) features to consumers.
According to a report by the LA Times. the DMV isn’t too happy about Tesla’s use of the terms, Autopilot and FSD. And the state agency is also upset about Tesla’s description of how Navigating on Autopilot from home works.
According to the article, the California DMV thinks the following paragraph found on Tesla’s website was misleading.
“All you will need to do is get in and tell your car where to go. If you don’t say anything, your car will look at your calendar and take you there as the assumed destination. Your Tesla will figure out the optimal route, navigating urban streets, complex intersections, and freeways.”
Is this really misleading, though?
That particular paragraph is part of Tesla’s description of its Autopilot and FSD features. Having seen FSD in action for myself, I’ve seen it actually do this. I’ve ridden with friends who have FSD Beta and they would speak into the microphone and tell the car where to go. And the car would go there.
The only issue is that this technology is still in Beta and the driver needs to be very aware of their surroundings. This means paying attention to the road. And in some cases, I have seen my friends take over safely.
However, I’ve also witnessed FSD stop for cyclists and pedestrians which many human drivers all too often don’t do.
As someone who doesn’t own a car, I’ve been almost hit quite a few times. If it wasn’t for my paying attention to my surroundings, I’d probably have won a few lawsuits and hospital stays. Perople really don’t pay attention when behind the wheel.
The California DMV’s Solution: Making Tesla advertise or “educate consumers”
They seek to make Tesla add more disclaimers / training for users. Seems like a non-issue. Their main issue seems to be the Full Self-Driving name as Tesla doesn’t actually advertise. https://t.co/hole8WMSx0
— Whole Mars Catalog (@WholeMarsBlog) August 5, 2022
If the DMV gets its way, it could revoke Tesla’s licenses to make and sell EVs in the state. I don’t have to tell you how bad this would be for jobs.
The article noted that these “remedies” would probably be “softer.” A DMV spokesperson told the LA Times that it will ask that Tesla be required to advertise the capabilities of Autopilot and FSD to consumers.
“The DMV will ask that Tesla will be required to advertise to consumers and better educate Tesla drivers about the capabilities of its ‘Autopilot’ and ‘Full Self-Driving’ features, including cautionary warnings regarding the limitations of the features, and for other actions as appropriate given the violations.”
In essence, the DMV is trying to force Tesla to buy advertising for its products and services.
Bloomberg noted that Tesla has 15 days to respond to the DMV if it wants to dispute or defend itself. It should also be noted that Tesla is one of the state’s largest employers with over 45,000 employees.
California isn’t too fond of Tesla at all, it seems
California already lost Tesla headquarters following the drama from 2020. CA Assemblywoman Lorena S. Gonzales made it very clear that Elon Musk and Tesla, a leading job provider, weren’t welcome in the state.
Although Tesla didn’t close down its factories in California, the company relocated its headquarters to Austin following Elon Musk’s personal decision to move to the Texas capital.
Message received
— Elon Musk (@elonmusk) May 11, 2020
Personally, I don’t blame him for moving out of a state where government officials are openly hostile toward Elon Musk. I’d leave, too. And the move has proven to be very beneficial for both Tesla and Texas.
Following the relocation, Tesla seems to be doing very well and recently opened Giga Texas in April. Tesla has also been working closely with the Texas Public Utility Commission (PUC) and the Electric Reliability Council of Texas (ERCOT).
Reducing the stress on the Texas grid would help Texans during the intense heat and winters. And it would encourage the largest oil-producing U.S. state to openly embrace renewables. Tesla being in Texas is a great thing for both as well as the South.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
News
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
