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Cruise names two new executives amidst efforts to re-launch self-driving

Credit: Cruise

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The board of General Motors’ (GM’s) self-driving unit Cruise has officially appointed its next CEO, following a major shakeup that ensued in the wake of an October accident with one of the company’s robotaxis.

On Tuesday, Cruise shared a press release announcing that former Xbox team founder and Amazon services executive Marc Whitten has been appointed as the company’s new CEO. Whitten will fill the new role starting on July 16, and will serve alongside standing President and CEO Mo Elshenawy.

“In a few years, transportation will be fundamentally safer and more accessible than it is today, creating much more value for individuals and communities around the world. It is an opportunity of a lifetime to be part of this transformation,” Whitten said in the press release. “The team at Cruise has built world-class technology, and I look forward to working with them to help bring this critical mission to life.”

Whitten helped launch Xbox and Xbox Live, along with scaling the platforms, before going on to serve as Chief Product Officer at Sonos, VP of Entertainment Devices and Services at Amazon, and President of Unity Create.

Following the announcement, he wrote in a post on LinkedIn that accepting the Cruise position had been the “easiest ‘yes’ in his career,” adding that he was “inspired by its deep and meaningful mission and world-class technology.”

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Whitten will also be joined by the company’s newly hired Chief Communications and Marketing Officer, Nick Mulholland, who has served as the VP of Global Communications of Rivian for the past few years.

“My core belief is that this technology and Cruise’s dedication to its mission will change the world. Achieving such a bold vision will require a deep and meaningful collaboration with the communities we serve,” Mulholland said in the press release. “It is an incredible opportunity to play a role in building these vital connections.”

The news comes as GM attempts to re-launch Cruise’s self-driving services, after one of the company’s driverless vehicles hit, dragged, and pinned a pedestrian in San Francisco in October, after the person had already been hit by another car with a human behind the wheel.

After the accident, the California Department of Motor Vehicles (DMV) revoked the company’s permit to operate self-driving vehicles, followed by a series of layoffs and departures.

Cruise co-founder and former CEO Kyle Vogt resigned from his position on November 19, and fellow co-founder and former Chief Product Officer Daniel Kan resigned the following day. In December, the company announced a staff reduction of around 24 percent of its workers.

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GM also announced plans to cut spending on Cruise in half this year while it tries to regain public trust and relaunch the service.

“At Cruise, we are committed to earning back the trust of regulators and the public through our commitments and our actions,” GM CEO Mary Barra wrote in a shareholder letter in April.

Cruise began testing again with human drivers last month, though the tests are currently limited to Phoenix, Arizona. Alongside the announcement, Cruise said it also planned to gradually expand to a handful of the surrounding suburbs.

Cruise ordered to pay max penalty for delayed accident report

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla starts preparing for Optimus in its smartphone app

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Tesla is starting to prepare for the launch of the Optimus robot in its smartphone app, new coding strings show. Elon Musk has referred to Optimus as what will be the greatest-selling product of any kind of all time, and now, Tesla is getting ready for its launch.

Tesla’s smartphone app had several first-time mentions of the Optimus program, according to Tesla App Updates, who intially reported on the appearance. Here’s what they found:

A Dedicated “Robot” Phone Key Authentication

Tesla is working on a Bluetooth Low Energy, or BLE, authentication that is specifically for robots. This does not only apply to Optimus, though, as Robotaxi, which is Tesla’s autonomous ride-hailing platform, might also identify vehicles within the fleet as robots as well.

Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont

Essentially, pairing your phone as a key to anything Tesla identifies as a robot to a “whitelist” of authorized devices. Optimus, Robotaxi, or other products that fall into this category will only respond if the device trying to communicate with it is authorized.

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This is a great security feature that will eliminate at least face-value and low-level threats.

Home Data Collection and System Alerts

This appears to be somewhat of a neural network for Optimus within your house. There will be a dedicated screen that asks for consent to collect both video and spatial data while Optimus performs in-home tasks. Everything from vacuuming, washing dishes, dusting, and other activities will be tracked.

There will also be a comprehensive alert system that will track everything from low battery to mechanical issues.

Other Changes

Most of the changes tracked in this particular app update are related to Tesla’s 2026 Summer Update, and include things such as image assets for new features, a preview of the new custom wraps feature, and other unique features.

You can check out our coverage on what is included with the 2026 Summer Update here:

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Tesla reveals 2026 Summer Update with crazy fixes to Nav and more

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Investor's Corner

Tesla Q2 Earnings: Here’s what to expect

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(Credit: Tesla)

Tesla (NASDAQ: TSLA) will report its earnings for the second quarter of 2026 this evening after market close, and investors and analysts are waiting anxiously to see what the company will report for the second three-month span of the year.

Analysts have already put out their expectations from a financial standpoint for the company’s second quarter, but what’s unknown is what Tesla plans to discuss during the call.

Financial Expectations

Wall Street consensus expectations put Tesla’s Earnings Per Share (EPS) at $0.53, while revenues are expected to come in around $26.4 billion.

This would compare to an EPS of $0.39 and $22.19 billion compared to Tesla’s Q2 2025. Last quarter, EPS came in at $0.41 on $22.387 billion of revenue. Additionally in Q1, Tesla beat analyst expectations, but shares dropped over 3 percent the following trading day.

What We Expect

In terms of discussions, Tesla earnings are pretty sporadic and depend on a handful of things, including current events, investor questions, and more.

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Tesla uses a platform called Say to field questions from investors and analysts. These questions are what will be used during the call. Here are the top 5 from the Retail side and top 3 from the Institutional side:

Retail:

“Tesla has missed short-term guidance on robotaxi 3 earnings reports in a row, from 50% coverage of USA by end of 2025 to most recently 7 new cities in 1H26. What is keeping Tesla back from accomplishing these short term goals that they’ve set for themselves?”

“What are the main constraints to expanding robotaxi operations faster, and how do you see that lining up with Cybercab production?”

“What’s the current status of Optimus Gen 3 production ramp, initial deployment in factories, and external sales timeline/volume for 2027? What tasks can we expect the Optimus to perform by end of 2027?”

“To reward long-term Tesla retail shareholders for their loyalty, can you commit to achieving at least half of the goals outlined in your 2025 compensation plan before considering any offers to acquire or merge Tesla?”

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“Why has growth of robotaxi vehicles stalled? When will we see cybercab start customer rides?”

Institutional

“Previously, you’ve said Tesla would lead the R&D while SpaceX would lead production for Terafab. Can you provide an update on how that division of responsibilities is evolving, and any additional clarity on the expected capital contributions from Tesla and SpaceX?”

“For autonomous driving, Tesla’s fleet created a huge data advantage by collecting billions of real-world miles. That advantage doesn’t yet exist for Optimus. How should we think about data availability and its impact on Optimus development?”

“Why is it necessary to limit robotaxi operations within specific zones within cities to start? Will every city have to be rolled out this way?”

Tesla will report earnings for Q2 this evening with the Shareholder Deck at 4 p.m. ET, with the call starting around 5:30 p.m. ET.

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Elon Musk

Elon Musk handed Grok something no other AI company can get their hands on

Elon Musk says SpaceX will feed engineering data into Grok’s next model, avoiding restricted material.

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Artistic concept rendering of SpaceX data being incorporated into a Grok AI model

Elon Musk said Tuesday that SpaceX will feed its internal engineering data into the next major training run for Grok, the AI model now folded into SpaceX following February’s merger. In a post on X, Musk wrote that SpaceX’s “massive corpus of world-class engineering data,” excluding anything restricted under U.S. arms export law, will be added during supplemental training of what he called the “2T run,” a reference to a roughly two trillion parameter model that would nearly double the parameters behind the latest Grok 4.5 that’s rolling out.

The excluded material that Musk is referring to would fall under the International Traffic in Arms Regulations (ITAR), which restricts export of technical data tied to defense and space hardware. That likely rules out propulsion specifics for Merlin and Raptor engines along with guidance and control details for SpaceX’s launch vehicles, but leaves manufacturing knowledge, materials science, and Starlink hardware design on the table.

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The announcement extends a pattern that has been building since SpaceX’s Nasdaq debut in June, when the company went public with Grok and xAI’s Colossus supercomputer folded into the pitch to investors.

Days after that listing, SpaceX closed its $60 billion all stock acquisition of coding startup Cursor, giving xAI both enterprise software distribution and a stream of real world developer data to train on. Grok 4.5 launched July 8 running partly on that Cursor training data, with Musk describing it as roughly comparable to Anthropic’s Opus 4.7 but faster and cheaper to run.

Feeding SpaceX’s own engineering data into the next AI model follows the same logic Musk has applied across xAI’s sister companies. Tesla supplies real world driving data and manufacturing expertise, X supplies conversational data, and now SpaceX supplies aerospace engineering data built up since 2002.

Musk did not give a release date for the upcoming AI model, referred to elsewhere as Grok 4.6. He has said the two trillion parameter run is in its final training phase and expected to wrap this week.

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